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Sidharth Das

Senior Business Growth Specialist

Summary

Result-driven professional with significant and progressive experience for successfully managing all aspects of customer engagement including on boarding, campaign launch, monitoring performance goals; and leading cross-functional teams on key accounts.

Education

Apr 2010Mar 2014

B.Tech in Mechanical Engineering

KIIT University
  • Co-founded Bookkida, an online old books portal to solve the need for quality second hand books at
    competitive price for students.
  • Interned with Venturesity as Digital Marketing Manager to work closely with content and Facebook Markting Team
  • Summer Internship at National Aluminium Corporation to learn Carbon plant engineering
  • Summer Internship at Hindustan Aeronautics Limited to learn Gearing system of MIG & Sukhoi Jet
    Planes

Work History

November 2016February 2017

Senior Business Growth Specialist

Sokrati
  • Devised strategies to drive online traffic to the client e-commerce portals
  • Tracked conversion rates and making improvements to the campaigns
  • Oversee the social media strategy for the clients
  • Managed online brand and product campaigns to raise brand awareness
  • Responsible for planning and budgetary control of all digital marketing
  • Worked along with Account Managers to deliver the Goals for the clients
December 2014October 2016

Customer Relations Manager

Appknox

Key results:

  • Effective Client Engagement
  • Proactive sales
  • Reducing cost of sales through strong client relationships
  • Responsibility with direct strategic design for expansion in Pacific Countries

Key Responsibilities:

  • Achieve synergy of Marketing and Sales for greater customer convenience
  • Contribute to brand building and sustenance among existing and new customers.
  • In-house training for greater team effectiveness across departments
  • Managed Team of sales & security analyst for end-to-end customer relationship management 
January 2014November 2014

Founder & CEO

Bookkida
  • Leading product from ideation to execution stage
  • Leading product marketing for Bookkida scaling it to 15000 users
  • Made the wire frames, designed the UX, got it done with designing team
  • On boarding local book vendors to platform to manage the supply  
  • Managed the customer queries and feedback for product feature enhancement and seamless functioning of the platform
  • Hired social media marketing interns to manage social media accounts and respond to the queries on social media accounts of Bookkida

Skills

  • Marketing : Google Search, Google Display, PLA Ads, Google Re-Marketing, Google Sponsored Ads, Facebook DPA, Facebook MPA, Facebook PPLA, SEO, Bing Ads, Email Marketing, Content Marketing
  • Account Management : Performance Tracking,  Goal Measurement, Goal Conversion
  • Sales : Prospecting, Lead Generation, Cold Calls, Cold Emails, Demo of Product, On-oarding, Kick-off Calls
  • Tools : Freshdesk, Zendesk, Excel, Google Analytics, Mixpannel, Google Merchant Centre
  • Customer Support : Client Interaction, Client Engagement, Client Emapthy, erformance Planning, Creative Top Level Strategies

Articles Published

Press Releases

Certifications

1. Google AdWords Fundamentals (Certified Google Partner)

2. Google Analytics Fundamentals (Certified Google Partner)

3. Facebook Advertising Blueprint Certification (Official Facebook Certifications)