Digital Marketing Executive
TIS India Consulting Pvt Ltd, Noida
- Optimize Web Pages: Integrate keyword phrases, Execute On-Page SEO mechanical elements such as H1, H2, H3 tags, Images and Text attributes.
- Diagnose technical SEO issues and resolve: Canonicalization, 404 page errors, 301/302 redirects, crawl errors, Duplicate Content Detection, Robots.txt file, XML Sitemap errors, Broken Links and conduct mobile-friendly tests for readability and usability problems on various web browsers and screen resolutions.
- Conduct a full SEO site audit and document Baselines and Benchmarks.
- Administer search engine programs (XML sitemaps, webmaster tools) for purposes of diagnostic reporting on client projects.
- Keyword Mapping: Map keywords to specific pages strengthening content silos.
- Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities.
- Implement link building campaigns in coordination with client SEO goals.
- Help to create and support marketing content to socialize and use for social media purposes and link building purposes.
- Monitor and administer web analytics dashboards, reports and key reporting tools such as Google Analytics, AHREFS and SEMRush, and point out key areas of importance in accordance client goals.