Digital Marketing Executive
TIS India Consulting Pvt Ltd, Noida
- Develop, manage and execute communication/content strategies via social communities in coordination with client goals.
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
- Research and administer social media tools in support of clients’ social media strategy.
- Currently working with a team of Affiliate Executives, ensuring campaigns are kept within budget and maximum ROI is achieved.
- Analyse campaign activity to ensure affiliates deliver the best ROI.
- Plan, optimize, implement and manage paid search campaigns for a variety of clients.
- Work with the content team to ensure landing pages are effectively optimized for all PPC campaigns to ensure maximum ROI and conversion is possible.
- Work with the PPC Manager to ensure all paid search activity falls in line with the larger search marketing and digital marketing strategy.
- Well-versed with the most popular web analytics tool called 'Google Analytics'.