• Dubai United Arab Emirates
Shyaire Ganglani

Shyaire Ganglani

HEAD OF SOCIAL Media at XIsche & co.


Shyaire Ganglani is a true digital native in the field of Social Media with a keen interest in all things technology-related. Fascinated with the power of digital and social marketing, she currently heads the Social Media team at Xische & Co.

Shyaire has worked with recognized brands to connect with their target audiences via community management, creative copy writing, campaign management, and visualizing key social and mobile Apps. Some key brands she has worked with include Majid Al Futtaim Malls, Nissan, Samsung, Toyota, Lindt Chocolate, Lexus, Sony Entertainment, PlayStation, Kraft and more.

Work History

Work History


Jan 2014 - Present

Head of Social Media

Lead and manage the Social Media team (6-10 people).
Conceptualize and Implement digital strategies per client/project basis.
Media Planning/Media Buying across all clients.
Create and implement a functional team structure.
Handle all developing content flat strategies.
Create white papers based on industry trends.
Introduce new innovative tools to help advance efficiency.
360 Community Management.
Reporting & Analytics.
Manage and execute outreach programs.
Process Management.
New Business Development.
Marketing Strategy Development.

Socialize Agency

Jul 2013 - Dec 2013

Junior Digital Planner

Facilitate brainstorming sessions.
Conceptualize creative digital campaigns.
Copy-writing for clients.
Facilitate internal social media/ digital media trainings.
SEO and SEM assistance.
Targeted Media Buying.
Email/SMS marketing support.
Assist media/influencer outreach programs.
Create innovative content to fit with 'web 3.0'.


Aug 2012 - Jul 2013

Senior Account Executive

Community Management for various digital purposes.
Campaign Management including digital, social and offline activations.
Creative Content-writing for various clients.
SEO and SEM assistance.
Targeted Media Planning.

Samsung Electronics

Jul 2011 - Aug 2012

Brand Ambassador (Mobiler)

Through a series of challenges, Samsung endeavors to pick its top mobilers to represent them at MWC conferences overseas. Each mobiler must promote Samsung products using various social media and digital tactics.



Murdoch University

2009 - 2012

Mass Communication

International School Of Choueifat

2000 - 2009

High School Diploma


Media Planning
Community Management
Graphic Design
Social Media


ENGLISH - Fluent

HINDI - Fluent

FRENCH - Beginner