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Shweta Rao A

Editor, Team Leader, Content Marketer, Freelance Writer


I began my career as an instrumentation engineer, but my passion for writing took me to a radically different realm of technology writing.  After writing for international publications for three years, I have now moved on to curating a blog for VenturePact, a startup heading out to transform the software industry. 

Work History


May 2015Present


I lead a team of four (two writers and two designers apart from an occasional guest writer) and report to the marketing lead at VenturePact.

Restructure blog content, ideate and closely monitor high-quality tech content, work with content creators and designers to create infographics, e-books, whitepapers, slides and in-house videos. 

IDG India

May 2011Feb 2015

Principal Correspondent

Marketing: Assisted GM-Marketing in creating whitepapers and surveys, led production of paid content, improved lead generation programs, Kept client related microsites associated with all IDG brands (CIO, Channelworld and Computerworld) and external brands up to date, Ideating with design team on all the above content,  Collaborate with sales and advertising teams for faster approvals.

Editorial: Created case studies, interviews, video briefs and cover stories with CIOs, channel heads, and IT managers, Update websites with SEO­ friendly content.

Events: Create content for tech events, breakfast meetings, and roundtable conferences, Provide on-site support during events, video and podcast coverage. 

Financial Times



My work focused on local business stories in Bangalore for a weekly tabloid.

This stint was to learn how a newspaper environment functions and how much a reader demography can affect the kind of content that writers create.


Jul 2007Sep 2010

Sr Planning Engineer, Electrical & Instrumentation

Assisted in Planning, monitoring ACE, procurement and handling approvals at MRPL(O&G) site, Procured Instrumentation material worth 2.5 crores for five steel plant projects and three other projects, Material Quality Assessment for MRPL, Mangalore


Indian Institute of Journalism

Sep 2010Jun 2011

Postgraduate Diploma

Grade: B,  Print Journalism, Magazine writing




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Leading a Team