Download PDF

Shubhali Bhatnagar

Digital Marketing Specialist

Work experience

Analyst

KPMG
Analyst in Internal Audit Responsible for conducting audits of the internal processes for client companies, advising them on how to improve the same, and also helping them improve their Standard Operating Procedures. Gained wide ranging exposure by performing audit in various consumer product clients like GSK, Federal Mogul.
Jul 2013Present

Digital Account Manager

Rocket Internet Gmbh(Zalora)

Managing the online Google display accounts for Zalora Singapore, Malaysia and Philippines for the Google Display Network Team.

Help in optimizing the marketing performance of the accounts and thereby improving overall performance of the countries.

Banner designing and uploading at different platforms and monitoring their performance in different campaigns.

Implementing the latest Google Ad platforms like GSP and video ads to enhance the conversion rate.

Partly working with SEM team in terms of keyword optimization.

Designing new online marketing campaigns continuously for each country. Improve communication with the local teams in Malaysia and Philippines by constantly guiding them.

Manage and drive traffic to Zalora to get high conversion rate. Daily use of Google Adwords, Google Analytics and other Google tools for optimizing purpose.

Apr 2012Jul 2013

Marketing Analyst

Rocket Internet Gmbh

Responsible for the daily sales and marketing reporting of Zalora SEA.

Reporting the revenue and spent numbers for all the countries and analysing important KPIs.

To conduct an analysis of the trends observed in Zalora SEA and its marketing channels and provide inputs for improvement.

Work hand in hand with channel heads like SEM, Facebook, Google Adwords and CRM to help them built better reporting procedures and produce daily numbers.

Education

Sep 2010Dec 2011

M.B.A

University of Wales
Jun 2007Apr 2010

B.B.A

Symbiosis International University

Skills

VBA
Google Adwords
Google Analytics
Power Point
MS excel
video ads
GSP
Ad platforms
PERFORMANCE
BANNER
Digital