Jul 2013 - Present
Digital Account Manager
Managing the online Google display accounts for Zalora Singapore, Malaysia and Philippines for the Google Display Network Team.
Help in optimizing the marketing performance of the accounts and thereby improving overall performance of the countries.
Banner designing and uploading at different platforms and monitoring their performance in different campaigns.
Implementing the latest Google Ad platforms like GSP and video ads to enhance the conversion rate.
Partly working with SEM team in terms of keyword optimization.
Designing new online marketing campaigns continuously for each country. Improve communication with the local teams in Malaysia and Philippines by constantly guiding them.
Manage and drive traffic to Zalora to get high conversion rate. Daily use of Google Adwords, Google Analytics and other Google tools for optimizing purpose.
Apr 2012 - Jul 2013
Rocket Internet Gmbh
Responsible for the daily sales and marketing reporting of Zalora SEA.
Reporting the revenue and spent numbers for all the countries and analysing important KPIs.
To conduct an analysis of the trends observed in Zalora SEA and its marketing channels and provide inputs for improvement.
Work hand in hand with channel heads like SEM, Facebook, Google Adwords and CRM to help them built better reporting procedures and produce daily numbers.