Summary

  • Experience in handling a wide range of products via varied channels and platforms for pre launch, launch, acquisition, maintenance, attrition management of a plethora of distinguished products on Internet, Mobile, Social Media, Apps, Smart wearables.
  • Specialised in Art and Visual director (Creatives and Video) and Content writing (based on SEO, SEM world best practices)
  • Innovative and experimental approach backed by data using Google Analytics
  • Ability to utilize the set limitations and turn them into extra ordinary
  • Result oriented based on customer benefit and satisfaction as the key drivers to business growth, implementing out of the box thinking and being people oriented
  • Responsible for growth and development of Products:

       Pockets by ICICI Bank      Internet Banking (Desktop, Mobile)    Mobile Banking (iMobile, SMS)             Smart Wearables Banking                   Apps Banking              Revenue Products                           

Work History

Work History
2013 - Present

Digital Marketing Manager

ICICI Bank Ltd., Corporate Office BKC, Mumbai

Handled various products and channels such as:

  • Pockets by ICICI Bank: Digital Wallet Onboarding, Launch, Marketing, Collateral creatives design and communication, Product and Web design (microsite) and content writing including first phase launch of Pockets as Facebook Banking
  • Smart Wearables Banking: Smart Watch (iWear) Marketing
  • Internet Banking and Mobile Banking (including all Banking apps): Onboarding, Activation, Attrition management
  • New Product Launches: Collaterals, Teaser campaigns, Marketing events, Press release, Onboarding
  • Creative Design, Videos and Content Management: Video Director, Art Director and Content writing specialist
  • Media Planning and buying - Display and Search, Social Media Marketing, Viral Marketing
  • User Interface Design, tracking with Google Analytics and Funnel conversion
  • Attrition Management: Prevention and Control
  • Website Design and Revamp adhering to best practices, SEO, SEM, Non logged in and logged in sections of website, Demo videos, Product pages
  • Campaign Management: Customer and Product Life Cycle Management
  • Studying and implying Consumer Behaviour on Digital platforms
  • Integrated marketing of online and offline channels
  • Experimental, Innovative solution and application of novel ideas to achieve results
  • Cross selling : Intra products cross selling of services and Inter products cross selling
  • Budgeting and Planning
2012 - 2012

FMCG (Confectionary) Marketing: Modern Trade and Alternate Channels

Perfetti van Melle, Corporate Office, Gurgaon

Completed projects in HR & Marketing during internship

  • Marketing in Alternate Channels  and Modern Trade Marketing of PVM products in malls, supermarkets, defense canteens, brick and mortar stores. Also conducted Market Research, Consumer Behaviour analysis, improvement solutions for Demand and Supply chain management & Distribution network management
  • Human Resource: Conducted sales force Training and Development, Motivation through Reward and Skill enhancement for brand Promoters and Merchandisers
2009 - 2011

User Interface Designer and Test Engineer

Infosys Technologies
  • User Interface enhancement and testing, Black box and Whitebox testing, Unit - Integration - Validation testing
  • Trained in Mainframes, Java, HTML, RDBMS and other programming languages

Certifications

Certifications
2016 - Present

Google AdWords: Video, Shopping, Search, Display, Fundamentals

Google Inc.
2016 - Present

Google Analytics

Google  Inc.
2013 - Present

ICICI Bank : Internal trainings

ICICI Bank Ltd.

Management effectiveness, Passion at work, Time Management

Education

Education
2011 - 2013

M.B.A (PGDM, Full time) in Marketing, Human Resource

TAPMI (T.A.Pai Management Institute), Manipal
  • Head of Media and Industry Relations Committee
  • Head of Cultural Committee
  • Active co-founder and member of Movie Making and Photography Club
2005 - 2009

B.Tech (Chemical Engineering)

NIRMA Institute of Technology, Ahmedabad

Head of Cultural Committee

2005 - 2005

BID (Bachelors of Interior Design)

CEPT (Centre for Planning and Technology), Ahmedabad

Skills

Skills

Human Behaviour

Observing, Analysing, Understanding

Music Composing

Musical composition, Song writing, Singing, Audio mixing

Work can be heard on: https://soundcloud.com/shrutisamant777

Portfolio