Shruti Kannan

  • Brisbane QLD

Marketing Communication Specialist


  • Experienced Marketing and Communications professional across multiple industry sectors
  • Demonstrated expertise in various verticals of marketing such as business development, development of marketing collateral, customer relationship management including grievance handling and promotional activities
  • Sound commercial knowledge and effective utilization of Import - Export Management
  • Strong communication skills and the zeal to learn and have practical exposure to various aspects of management thereby ensuring professional and personal growth.
  • Excellent coaching, problem solving, presentation skills and an effective team player.

Work History

Work History
Jul 2014 - Sep 2015

Retail Assistant

Ayers Rock Designs

Industry Sector: Retail

Key Deliverables:

  • Ensuring good customer service.
  • Effective Diary Management and answering phone calls from guests.
  • Complying with the Outlets policies and ensuring smooth operations.
  • Arranging displays and ensuring the stock in hand is up to date.
  • Ensuring accurate cash handling(using cash registers, EFTPOS machines, room charges)
  • Effective grievance handling.
  • Efficient administration and office management including timely submission of store financials and end-of-the-day paperwork.
  • presentable for the following day.
Jan 2012 - Apr 2014

Product Marketing Executive

Hunter Douglas India Pvt Ltd.

 Industry Sector: Building and Construction(Architectural)

Key Deliverables:

  • Preparing and ensuring timely delivery of the marketing collateral(fabric handbooks) for the front line staff.
  • Managing and coordinating the in-house annual event for channel partners such as the dealers, distributors and retailers including collating information about new and upcoming products, sales forecasting for the new year, performance and financial highlights from the previous year and discussing the incentives program.
  • Coordinating and delivering product training to new internal and external stakeholders.
  • Managing and coordinating quarterly workshops for internal external stakeholders.
  • Managing, coordinating and participating in multiple exhibitions and trade-shows, including; design and layout of stalls, products displays, associated marketing collateral, managing traffic flow at the stall, handling post-exhibition enquiries and feedback, approval of retailers' participation in exhibition and product display.
  • Preparing marketing and communications collaterals for the newspapers and magazines
  • Designing and drafting newsletters for external distribution, highlighting the projects done by external stakeholders.
  • Designing and drafting internal newsletters on products for the sales team and external distribution to Interior Designers and Architects.
  • Web Marketing: Managing the company's website and ensuring timely updates related to new gallery(Channel Partner) openings and latest Project updates.
  • Content Writing on the company's Facebook page on timely basis Internal and external stakeholder and customer relationship management.
  • Achievement: Prepared and presented a 360 degree panoramic view(a virtual Walk through) of only management selected channel partners, with premium display given through search engine optimisation(SEO).
Apr 2011 - Nov 2011

Assistant Manager

Vexta Laboratories Private Limited

 Industry Sector: Pharmaceuticals

Key Deliverables:

  • Developing and maintaining customer base for finished formulations in the global market.
  • Interacting with internal staff regarding the development and procurement of proposals.
  • Establishing and maintaining frequent contact with customers through focused client visits and presentations.
  • Identifying the product potential in the global market and there by tap the appropriate importers/distributors in the region to ensure efficient and effective channel sales and distribution.
May 2010 - Apr 2011

Export Sales Executive

Ultratech India Limited

Industry Sector: Pharmaceuticals

Key Deliverables:

  • Managing the accounts of existing clients(global market) Active Pharmaceutical Ingredients(API) Ensuring excellent post sales service.
  • Following up on potential leads.
  • Generating new sales opportunities.
  • Maintaining MIS and updating contact database of clients.


2012 - 2014


Institute of Technology and Management, India

Masters in Marketing Management

2006 - 2009

Bachelors in Management Studies

Mumbai University, India

With specialisation in Marketing and International Finance

Technical Skills

  • Proficient in the use of Windows and Microsoft Applications of both, the newer and older versions in use.
  • Quick grasping and adapting of new information systems used within the organization

Marketing Portfolio- Work Sample

A glimpse of my work.



Trade show- Stall Designing

Fabric Swatches



Available on request