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Digital Marketing specialist with over two years of experience in a strategic role at an agency across a wide breadth of online marketing channels focused on optimising for performance


Sep 2014Nov 2015

MA Advertising and Marketing - Distinction

University of Leeds, United Kingdom

Subjects included Strategic Marketing, Social Media Marketing, Advertising, Media Planning, Corporate Communications and Public Relations and Marketing Research

Jun 2011May 2014

BBA - Information Technology - CGPA: 3.811

Symbiosis International University, Pune, India

Subjects included aspects of business management, web programming and theoretical applications of web programming in business


Project Management

Ability to deliver quality work on projects within the deadline


Planning and organizing digital services to deliver optimal results


Analysing problems and suggesting  unique solutions in a timely fashion

Effective Team player

Ability to understand the workings of a team and thrive as a part of one

Marketing Research

Laying out theoretical frameworks, conducting and analysing surveys, and interpreting research information

Digital Marketing Skills

Functional experience in all Digital channels including SEM, SEO, Retargeting, Paid Social Advertising and others

Microsoft Office

Well versed in Word, Excel, Powerpoint and Outlook

Web programming

Experience programming in HTML, Php, MySQL, JavaScript, CSS and various CMSs

Work experience

May 2017Present

Digital Strategy Leader

ITcan Digital Marketing
  • Leader of the Digital Marketing team at the agency and c harged with organizing the department and related functions in that capacity
  • Accountable on allocation of financial targets and channel budgets at the firm
  • Accountable on overall creativity of the firm
  • Oversaw launch of two eCommerce mobile applications into the market and their promotional activity
  • Account Manager for two luxury eCommerce  clients
April 2016April 2017

Marketing Administrator

ITcan Digital Marketing
  • Acted as a liaison between different online marketing channels
  • Responsible for overseeing budgets and targets in achievement of client performance targets
  • Implemented multiple methods of financial analysis and digital marketing methodology at the organization
  • Launched multiple digital channels


Feb 2016Present

Designing Gamification Level 1 (Basic) + Certification

The Engagement Alliance

Certification URL:

Interests and Activities

  • Room Manager - Emirates International Festival of Literature 2017, 2018
  • Feature Presenter - Box Office (Radio show), Leeds Student Radio
  • Former Member of Leeds University Film Society and Filmmaking Society
  • Volunteer at the Leeds International Film Festival 2014
  • Volunteer at the Sharjah International Book Fair 2012 and 2013
  • Play the guitar and the ukulele
  • Critiquing films
  • Reading and writing fiction
  • Certified to Drive in the UAE


Available on request