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Work Experience

2018Present
Roku

Senior Manager, Product Management

  • Product lead for Roku Interactive Ads program that focusses on new ad experiences. Increased brand engagement by 15 to 35% compared to other ad formats
  • Launched and managed Roku Privacy portal to 27 million users informing them about their privacy controls (GDPR compliance). Achieved 97% opt-in rates worldwide
  • Managed Roku Data Management Platform - a mission-critical part of the ad-tech stack that makes data assets available for ad targeting in real-time. Driving $250 million in advertising revenue with greater than 40% year-over-year growth
20152018
comScore

Senior Manager, Digital and TV Ratings Products

  • Launched and managed Video Metrix Multi-Platform (VMX MP) - an audience measurement product that generated net new revenue of greater than $25 million in two years
  • Led international expansion of VMX MP capitalizing on an existing high-margin US business
  • Created and launched Extended TV, industry’s first audience measurement product merging linear television and digital datasets
  • Mentored and grew a team of talented analysts into seasoned Product Managers
  • Led the partner integration team for Youtube, Hulu, and Adobe - top tier clients accounting for 60% of all incoming digital data
  • Worked with UX teams to create consumer-centric SaaS products used by > 1800 clients, with > 80,000 interactions per month
  • Ability to review code and deep-dive into the day-to-day of engineering teams
20132015
comScore

Product Manager, Enterprise Analytics

  • Product manager for the flagship enterprise analytics suite (acquired by Adobe). Responsible for managing Mobile, Video, and IoT Analytics product suites
  • Achieved 25% higher net promoter score after leading a UI redesign initiative
  • Launched a partner integration network and on-boarded strategic partners like PowerBI, Tableau, Adobe, and Oracle
20112013
Cvent

Product Management Analyst, Events Mobile App

  • Lead PM analyst for the Events mobile app for iOS and Android driving more than 1 million app installs
  • Designed native mobile experiences for hyper-local alerts and advertising  
  • Responsible for managing event registration experience (sessions, travel, and payments) for attendees across more than 150k events

Education

20092011
University of Maryland, College Park

Masters in Information Management

20052008
University of Mumbai

Bachelors in Electronics & Telecommunications

Skills

Product Management Methodologies

Agile, Waterfall, Design-Thinking, RACI, Data-driven Decision Making, Balsamiq (wire-framing)

Business Strategy Toolkit

Business Model Canvas, Lean Canvas, Product Canvas, SWOT, Whole-Product, Forecasting & Regression data models

Productivity Toolkit

Advanced Excel, SQL, JIRA, Aha.io, Looker, Power BI

Technical Skills

Basic Python, SQL, HTML/CSS, APIs, SDKs, Analytics platforms (Google/Adobe)