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Work Experience

2018Present
Roku

Senior Manager, Product Management

  • Product lead for Roku Interactive Ads program that focusses on new ad experiences. Increased brand engagement by 15 to 35% compared to other ad formats
  • Launched and managed Roku Privacy portal to 27 million users informing them about their privacy controls (GDPR compliance). Achieved 97% opt-in rates worldwide
  • Managed Roku Data Management Platform - a mission-critical part of the ad-tech stack that makes data assets available for ad targeting in real-time. Driving $250 million in advertising revenue with greater than 100% year-over-year growth
20152018
comScore

Senior Manager, Digital and TV Ratings Products

  • Launched and managed Video Metrix Multi-Platform (VMX MP) - an audience measurement product that generated net new revenue of greater than $25 million in two years
  • Led international expansion of VMX MP capitalizing on an existing high-margin US business
  • Created and launched Extended TV, industry’s first audience measurement product merging linear television and digital datasets
  • Mentored and grew a team of talented analysts into seasoned Product Managers
  • Led the partner integration team for Youtube, Hulu, and Adobe - top tier clients accounting for 60% of all incoming digital data
  • Worked with UX teams to create consumer-centric SaaS products used by > 1800 clients, with > 80,000 interactions per month
  • Ability to review code and deep-dive into the day-to-day of engineering teams
20132015
comScore

Product Manager, Enterprise Analytics

  • Product manager for the flagship enterprise analytics suite (acquired by Adobe). Responsible for managing Mobile, Video, and IoT Analytics product suites
  • Achieved 25% higher net promoter score after leading a UI redesign initiative
  • Launched a partner integration network and on-boarded strategic partners like PowerBI, Tableau, Adobe, and Oracle
20112013
Cvent

Product Management Analyst, Events App

  • Lead PM analyst for the Events mobile app for iOS and Android driving more than 1 million app installs
  • Designed native mobile experiences for hyper-local alerts and advertising  
  • Responsible for managing event registration experience (sessions, travel, and payments) for attendees across more than 150k events
20112011
DrFirst Inc.

Integration Consultant

  • Lead API integration expert for ePrescription integrations with 20 electronic health record systems
  • Guide clients from development to certification

Education

20092011
University of Maryland, College Park

Masters in Information Management

20052008
University of Mumbai

Bachelors in Electronics & Telecommunications

Skills

Product Management Methodologies

Agile, Waterfall, Design-Thinking, RACI, Data-driven Decision Making, Balsamiq (wire-framing)

Business Strategy Toolkit

Business Model Canvas, Lean Canvas, Product Canvas, SWOT, Whole-Product, Forecasting & Regression data models

Productivity Toolkit

Advanced Excel, SQL, JIRA, Aha.io, Looker, Power BI

Technical Skills

Basic Python, SQL, HTML/CSS, APIs, SDKs, Analytics platforms (Google/Adobe)