Product Manager, Cross-Platform Audience Analytics
Launched the industry's first audience analytics suite that provides insights about media consumption across TV and Digital aiming to establish itself as the de-facto cross-platform currency in the marketplace
- Collaborated with media clients - TV broadcasters and leading digital publishers to create an industry standard for calculating cross-platform reach and ratings metrics
- Worked with data scientists to develop a methodology to ascribe demography for video consumption on OTT (over-the-top) platforms
- Led the technical team from comScore's side to develop a strategic data sharing partnership with Adobe Inc.