Senior Product Manager, Cross-Platform Video
Launched media industry's first cross-platform audience analytics suite - Extended TV. Provides insights on content consumption across TV and Digital platforms
- Collaborated with TV networks and leading digital publishers to create industry standard definitions for cross-platform reach and ratings metrics
- Worked with data scientists to establish a demographic assignment methodology for video consumption on OTT (over-the-top) platforms
- Led an internal technical & business team to develop strategic data sharing partnerships with Youtube, Hulu, and Adobe.