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Work Experience

2018Present

Senior Product Manager, Advertising

Roku
  • Launched Roku Privacy Portal to 25 million users that informs users about their privacy controls. Achieved > 95% opt-in rates
  • Created and launched Roku Interactive Ads program to develop new ad experiences. Drove brand recall by > 15-35% on three beta campaigns
  • Managed Roku Data Management Platform - a mission-critical platform that makes data assets readily available for ad targeting. Driving 200 MM of targeted ads revenue
2015Present

Senior Product Manager, Digital and TV Ratings

comScore
  • Led the development of industry's first demographic assignment methodology for video consumption on OTT (over-the-top) platforms resulting in a 15% increase in subscription revenue
  • Led the partner integration team for Youtube, Hulu, and Adobe - top tier clients  accounting for 60% of all incoming digital data
  • Launched Extended TV - a cross-platform audience analytics suite. Provides insights on content consumption across TV and Digital
  • Worked with UX teams to create consumer-centric SaaS products used by >1800 clients, with >80,000 interactions per month
  • Ability to review code and deep-dive into the day-to-day of engineering teams
20132015

Product Manager, Enterprise Analytics

comScore
  • Product manager for the flagship enterprise analytics suite (acquired by Adobe). Responsible for managing Mobile, Video, and IoT Analytics product suites
  • Achieved a 25% higher net promoter score after leading a UI redesign initiative
  • Launched partner integration network and on-boarded strategic partners like PowerBI, Tableau, Adobe, and Oracle
20112013

Product Management Analyst, Enterprise Solutions

Cvent
  • Launched an integration with Concur to automate expense and travel booking reporting into Cvent; reducing report processing times by 18%
  • Maintained and enhanced Cvent's API platform by developing features like push notifications and other security enhancements
20112011

Integration Consultant

DrFirst Inc.
  • Lead architect for ePrescription integrations with electronic health record systems
  • Guide clients from development to certification

Education

20092011

Masters in Information ManagementIntegration Specialist

University of Maryland, College Park
20052008

Bachelors in Electronics & Telecommunications

University of Mumbai

Skills

User Experience Design
3rd Party Partner Integrations
Requirements Analysis
Product Demos
Prototyping
Wireframing
APIs