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Work History

Oct 2016Present

Senior Product Manager, Cross-Platform Video

comScore

Launched media industry's first  cross-platform audience analytics suite - Extended TV. Provides insights on content consumption across TV and Digital platforms

  • Collaborated with TV networks and leading digital publishers to create industry standard definitions for cross-platform reach and ratings metrics
  • Worked with data scientists to establish a demographic assignment methodology for video consumption on OTT (over-the-top) platforms
  • Led an internal technical & business team to develop a strategic data sharing partnership with Adobe Inc.
Dec 2013Oct 2016

Product Manager, Enterprise Analytics

comScore

Product manager for the flagship enterprise analytics suite (acquired by Adobe). Responsible for managing Mobile, Video, and Game Analytics product suites

  • Successfully on-boarded a big-name game studio to provide analytics solutions for a video game with over a million daily active users
  • Managed full scale redesign of the analytics suite, resulting in an increase of 10% in revenue and 50% in platform usage

Jun 2011Dec 2013

Product Management Analyst, Enterprise Solutions

Cvent

Managed product lifecycle - conducting competitive research, prioritize stories, prototyping, and training internal stakeholders

  • Launched an integration with Concur to automate expense and travel booking reporting into Cvent; reducing report processing times by 18%
  • Maintained and enhanced Cvent's API platform by developing features like push notifications and other security enhancements

Education

Aug 2009May 2011

Masters in Information Management

University of Maryland, College Park
Aug 2005Jun 2008

Bachelors in Electronics & Telecommunications

University of Mumbai