Summary

I have two years of experience interactive marketing, utilizing online communities and social networking sites. This has provided me with solid knowledge of online marketing strategies and tactics. I'm currently highly engaged in conversation monitoring and analysis for clients, as well as planning ways to help clients take part in the online conversation instead of merely spectating. I am also the executive editor of an NBA-focused blog, NBA Noise, which delivers analysis of NBA news from a fan's perspective.

Work History

Work History
Jul 2007 - Present

Account Executive

Edelman Digital

• Provide strategic counsel for operating in the online space, including responding to critical issues and how to take part in the conversation

• Assist in interactive account management activities, ranging from online conversation research to blogger engagement

• Keep clients informed by monitoring online conversation, and providing necessary recommendations

• Develop interactive (online) marketing programs to promote brands within social media channels, and provide stakeholders with more opportunities for interaction with the brand

Clients I've worked for: 

eBay Motors

eBay

Half.com

Kaiser Permanente

Kona Blue

Microsoft Surface

Netflix

Nissan

Shell

Teleflora

Xbox 360

May 2007 - Present

Executive Editor

NBA Noise

I'm the editor of NBA Noise, a professional basketball blog written from the fan's perspective. We've created a credible blog where fans can find NBA news, analysis and punditry regarding the pertinent current issues in the league.

I attended the 2008 Maui Invitational basketball tournament on behalf of NBA Noise to provide analysis on upcoming pro prospects.

In 2009, NBA Noise was picked up by MVN.com, one of the leading independent sportswriters networks. Articles published on NBA Noise are commonly featured on the main NBA page within the network.

CLICK HERE TO VIEW NBA NOISE

Apr 2007 - Jun 2007

Community Relations Intern

Portland Trail Blazers

• Compiled daily press coverage of the Blazers and distribute throughout the organization • Produced PR value reports to asses the impact of Blazers related press coverage • Created electronic archival system for storing news coverage • Assisted with Brandon Roy rookie of the year press conference • Assisted with 1977 Championship celebration

Aug 2006 - Jun 2007

AXE Ambassador

GMR Marketing

• Executed AXE body spray promotions in optimal campus areas • Created events to incorporate the AXE branding message • Managed provided budgets and supervised event assistants • Pitched event ideas to local venues • Created promotional materials and advertisements • Pitched stories to campus newspaper which resulted in coverage

Sep 2005 - Sep 2006

Student Orientation Staff Director

• Assisted in recruiting, interviewing and hiring complete orientation staff • Supervised a staff of 16 students • Served as a host/resource for all parents attending orientation with their student • Assisted incoming students and their families over the phone • Organized programming within orientation • Conducted general office/administrative responsibilities

Apr 2004 - Sep 2005

University of Oregon Ambassador

http://orientation.uoregon.edu/

• Contacted prospective students via phone to answer any questions or concerns they may have about the University of Oregon • Administered campus tours for prospective students and guests

Education

Education
2002 - 2007

University of Oregon

University of Oregon: School of Journalism and Communication Bachelor of Arts in Public Relations with a Communication Studies minor Graduated: Winter 2007 GPA: 3.24