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An astute Marketing Professional seeking challenging assignments in Marketing, Techno-commercial and pre-sale roles business functions

Work experience

May 2012Sep 2014

Marketing Analyst

Praxeva India Services  ltd

 Praxeva's flagship Document Management Software, DOCUVITY is an Enterprise Document Management Software that helps Businesses across verticals to manage lifecycle of any type of electronic documents. Docuvity provides a unique repository for storing, retrieving, organizing and routing electronic documents. The Product is available of On-Premise, On-Cloud and as lite Installations for Businesses. I was hired to induct marketing from scratch and provide significant activities into the development of sales growth, product strategy and execution of new growth opportunities. I have significantly contributed and achieved their stated goal of being one of the best ECM Products in terms of product being Industry agnostic, Economical and user friendly experience.


  1. Design, propose and execute marketing campaigns, which should support the sales activity with quality Leads.
  2. Responsible for conducting Market Research with Gartner Research team for Market potential, understand the microeconomics and competitions in Document Management Software market, Brand perceptions, customer needs and market forecasts. Particular focus on Market Research is given on Cloud Marketability in India.
  3. Integrate market research data with sales pitch for new Business acquisition and to explore new markets. Analyze marketing metrics to identify cause effect relationship between marketing actions and financial outcomes to increase profitability.
  4. Provide ROI analysis of all the marketing campaigns and sales activity.
  5. Responsible for delivery of clear & actionable competitive technology solutions in presentations and sales pitch with support from the product team, depending on the type of project requests received.
  6. Worked in close co-ordination with the development team to ensure that the solutions developed are in perfect sync to the business requirements of prospects for final Delivery and implementation. Responsible for Branding and rebranding efforts along with Trademark registration process to engage prospects for a recall value of Brand. Active support system for the sales team with collateral development and support them with competitive proposals for sales closures Managed key accounts, coordinate with Distributor/Resellers to achieve maximum market coverage for sales pitch. Responsible for initiation of Search marketing and managing the daily activities that includes SEO, Google Adwords, display ads and Social Media Optimization engagements of the company on platforms like Facebook, LinkedIn, Twitter etc. Perform Annual

Consultant-Business Development

Bangalore, India Consultant-Business Development ProLore is a digital Search Marketing Agency in India based in Bangalore delivering online search marketing services for both local and global businesses. Its strong-hold is the ability to blend technicality and marketing skills to generate quality traffic for websites. The Services offered are Search Engine Optimization, Google AdWords, Google Analytics and Web development. Responsibilities:- Conduct Business development & strategic planning initiatives for generating new business relationships. Assisting technical team with business requirements, interact with customers and interpret target reach specification for delivery of Businesses. Support responses to RFPs, RFQs, RFIs, and marketing presentations. Responsible for lead generation, Follow up to potential leads and service agreement closures.:- Achieved significant service agreement closures that helped the start-up sustain the initial days of operations. Consulted and helped the development of website that could act as a gateway for marketing communications. Documented various Sales pitch documents including proposals, quotations and other marketing collaterals.

Business Analyst-Supply Chain and Crm

Wallsys Technologies(now CAASP Labs)
Bangalore, India Business Analyst-(Supply Chain and CRM) CAASP Labs offers a spectrum of Products and services catering to a wide range of industry needs by leveraging on its domain expertise and strategic alliances with leading technology providers. Their offerings include On Cloud ERP Solutions, Customized Solution Offering, Inventory Management System, Supply Chain, Logistics & Shipments, and Enterprise CRM Solutions. Responsibilities:- Clarified client requirements, business needs and project objectives through requirement analysis and elicitation techniques in collaboration with all stakeholders. Preparing Use cases, Activity diagrams, Sequence, Activity and wireframe. Developed and maintained requirements documentation(included BRD, Use case documentation and SRS). Collaborated with developers and subject matter experts to establish the technical vision and analyze tradeoffs between usability and performance needs. Managed the User Acceptance Testing(UAT) support, coordination and documentation.:- Developed expertise in Supply Chain, Procurement and Customer Relationship and acted as a Subject Matter Expert Assisted development team in enforcement of standard operating procedures for Invent Trex and CRM Globe products. Market launched the products for different industry verticals and assisted in sales. Oriented and conducted usage related training for customer teams KEY TECHNICAL SKILLS AND SOFTWARE PACKAGES Website and Newsletter Platforms: WordPress, Magento, Mailchimp, Get response CRM applications: Zoho CRM, Salesforce and Sugar CRM Enterprise applications: ERP-SAP ECC 6.0-Material Management Module, Alfresco DMS Business Analysis Applications: MS Visio, Visual Paradigm, Axure Software Development Methodology: Agile, RUP, UML. Microsoft Packages: Operating systems and Office suite ACTIVITES


Sep 2007Dec 2008

Masters In Business Administration

Cardiff Business School, Cardiff University, United Kingdom
May 2002Jun 2006

Bachelors in Engineering - Instrumentation Technology 

Dayananada Sagar College of Engineering, Bangalore

Affiliated to Visveshwariah Technological University, Belgaum, India


sales pitch