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Professional Preface

  • PGDMM (Marketing Management) professional with over 7 years of rich experience in Media Marketing, Team Management & Corporate Sales.
  • Currently serving at Bennett & Coleman Company Ltd. (The Times of India), Delhi.
  • Demonstrated capabilities in formulating strategies for managing the product line and launching campaigns.
  • Proficient at maintaining successful PR and corporate communications, sponsorship, events & image building.
  • Result oriented team member with excellent communication skills and exceptional interpersonal, problem solving, leadership, team-building & presentation skills.

Proficiency Forte

Marketing / Brand Management

  • Developed branding strategies for brands like TOI, ET, NBT & Radio Mirchi.
  • Implemented marketing activities for successful launch of new products.
  • Conceptualized and implemented recruitment advertising campaigns for BCCL (Print/online/BTL)


  • Organised events in association with Ministries (Seminar with M/o Rural Development, painting competition with Dept. of Post.
  • Executed consumer connect initiatives and special features with clients like; Narcotics Control Bureau, M/o Human Resource Development, M/o Consumer Affairs (Bureau of Indian Standards).

Employment Recital

Nov 2010Present

Deputy Manager, Business Development

Bennett Coleman & Co. Ltd
  • Generating ad revenue for various brands of ‘Bennett & Coleman Company Ltd.’ (TOI, ET, NBT, TOI.COM, Radio Mirchi, Times OOH, etc.).
  • Creating innovative market driven and customized media platforms for clients through promotions aimed at strengthening the brands, thereby maximizing the revenue generation for the group through alternate channels.
  • Business Development by selling advertisement space in all BCCL Publications to existing and potential client base (government ministries, their departments, sub-departments and autonomous bodies) to maximize revenues. (Sales Book of Rs.12 crore for 2015-16)
  • Identifying and pitching big ticket concepts to government ministries that can garner revenue. Responsible for integrated marketing, media solutions and events for the clients.
  • Conducting on-ground activities (such as Seminars, Road Shows, Nukkad Nataks) with the clients to create / increase awareness about their campaigns and reach their target customers.
  • Offering a 360 degree solution to the clients, empowering them to get maximum response and conversions.
  • Conducting meetings with potential & existing clients, comprehending their requirements and aligning the company’s service offerings with their objectives
  • Focusing on developing & maintaining strong client relationships by catering to their requirements and delivering superior quality services.
  • Coordination with the advertising agencies and vendors.
Jan 2008Jul 2009

Research Analyst (Advisory Services)

  • Adroit at charting out fraud investigations of the new joiners at clients place.
  • Received recognition & rewards for outstanding contributions & achievements.
  • One stop point for all the homework done with the help of online research & adhering due diligence in the same aspect.
  • Possess excellent leadership quality with the ability to train, mentor & motivate the team & new comers.
  • Superior record of delivering simultaneous large-scale, mission-critical projects on time & under budget.

The Growth Path

Nov 2010 – Mar 2013               Senior Officer

Apr 2013 – Mar 2015                Assistant Manager

Apr 2015 – Present                   Deputy Manager

Notable Accomplishments

  • Achieved and superseded Annual Sales targets from the last 4 financial years.
  • Increased revenue from clients by upgrading them up the product value chain.
  • Organized Ground Events for a bouquet of clients.
  • Undertaken many special Features and Employer branding activity efficiently.
  • Handled a diversified portfolio of clients from PSU’s, Government Company’s , Private Corporates, Education Institutes, Health, and Development sector; hence acquired exposure in terms of versatile market behavior across industries.


Aug 2009Sep 2010

PGDMM (Marketing Management)

Times School of Marketing, New Delhi


Aug 2003Jul 2006

BBA (Marketing)

Maharaja Surajmal Institute of Management Studies, Guru Gobind Singh Indraprastha University, New Delhi


Apr 2002Mar 2003

Higher Secondary School

Chowgule Public School, New Delhi - CBSE Board


Apr 2000Mar 2001

Senior Secondary School

Bal Bharti Public School, New Delhi - CBSE Board



Soft Skills

Able Communicator, Strong Team Player, Highly Adaptable

MS Office

Adept at using MS Excel, MS Word and MS PowerPoint

Customer Relationship Management

Understanding customers' needs and aspirations, offering optimal products and services, ensuring quick redressal of customer grievances

Analytical Skills

Understanding & interpreting data, deriving insights and presenting it in a fashion suitable for efficient decision-making

Extramural Engagements & Accolades

  • Became the part of KPMG’s Corporate Social Responsibility program by participating in; Green India & Teach India Campaigns.
  • Scored 1st position in a computer course held by National Science Centre.
  • Scored 2nd position in the inter school drawing competition.
  • Scored 3rd Position in the open school table tennis competition.
  • Sports: Table Tennis, Billiards, Cricket and Football.