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Shivani Gala

Online Writer and Communication Strategist

Work History

Sep 2015Present

Nomad Digital Entreprenuer

Anekaanta Interactive

Weaving social media, content and digital marketing strategies that help business create a voice for themselves in the chaotic virtual arena. At Anekaanta we believe, just like in this vast expanse of Universe  everything co-exists without losing it's uniqueness, there is right communication and right approach for every brand to make an unique space in this virtual world.

Currently catering to:



LogicServe Digital

Catered to in the past:

Aarogyam Energy Jewellery

Akund PR

Freelancers Academy

Jun 2015Present

Social Media Consultant

Build social stories for :

Oct 2012Jan 2015

Manager Content and Social Media

LogicServe Digital
  • Developing and implementing social media and content strategies for in-house brands and agency clients.
  • Liaising with the UK team to strategise and monitor progress of global properties.
  • Closely working with product managers, SEM, SEO and LAS teams to optimise the outcome of marketing campaigns.
  • Played a supporting role in PR activities by shortlisting story ideas that could be pitched and crafting releases for in house brands.
  • Analysing, developing and maintaining the content calendar for in house webzine.
  • Assisted in restructuring and building the entire content division. The division currently caters to 6 international languages across geographies with a team of over 30 freelancers and 4 in-house writers.
Jun 2011Sep 2012

Strategist Social media

Netbiz Systems
  • Analyse, devise and implement communication strategy for social media and website.
  • Creating pitch presentations offering entire digital basket (SEO, SEM, SMM, etc) to meet client’s goal.
  • Manage social media communities and online reputation.
  • Monitor trends in online community using tools and applications.
  • Creating content and proofreading.
  • Ideating opportunities to increase intranet usage by employees of a conglomerate and forming a blue print of how to digitise the internal communication.  
May 2010Jun 2011

Social Media Editor

  • Established Omllion as young and effective Indian listening tool.
  • Created and managed Omllion communities located in social media sites.
  • Authored Omllion’s online and off line communication.
  • Escalated Omllion website ranking on search engines to first page of Google India and 3rd on worldwide on its primary keyword within 4 and a half months.
Jun 2009Dec 2009

Executive Corporate Communication

Wanbury Limited
  • Responsible for 3 in house magazines that were devised to motivate the employees, applaud their performances and galvanise employee engagement.
  • This involved conceptualizing the story ideas, recording interviews, shooting or sourcing relevant pictures.
  • Devising promotional strategies to increase readership and engagement.
May 2008Apr 2009


Correspondent cum Copy editor
  • Dealt with Features, Lifestyle and Commodity segments.
  • Enjoyed responsibility for two weekly columns-‘Youth Advisor’ and ‘Recipe of the Week’ along with experience in copy-editing.


* B2C: Couponraja, Compareraja, VoucherKing(UK), BigTicketShop(Europe),, Zokudo, Spinz Deo, Godrej Properties, DHL Express Easy Student India, The WaterFront Shaw and Mallya in Parliament, ServeCorp, Nuclear Friends Foundation (NFF)

* B2B: Logicserve Digital, Omllion, Wanbury, Max Life Insurance

* NGO/NPO: CRY India

* Volunteer: Vipassana Organisation, Mooji


Digital Channels
  • Social Media Marketing & Management
  • Content Creation, Optimisation and Marketing
  • Online Reputation Management
  • Email Marketing
  • Integrated Digital Marketing
  • Blogger Outreach
  • Video Editing, transcribing
Technical Skills
  • Similar Web, Radian6, Simply Measured, Sprout Social, Hootsuite, Woobox, WordPress, Blogger, Google Analytics, Google Webmaster and Mailchimp, etc.
  • MS Word, MS PowerPoint, MS Excel and MS Outlook.
  • Basics of HTML, Photoshop, CorelDraw, Ulead, Adobe Premiere and Amara.
Soft Skills
  • Assertive
  • Adaptable
  • Analytical and insightful
  • Knowledge sharer
  • Story teller
  • Ethical
  • Team builder and player
  • Willingness to learn


Sep 2013Oct 2015

M.A. in Yoga, Preksha and Science of Living

Jun 2012Jul 2014

M.A. in Sociology

University of Mumbai
Jun 2003Jul 2008

Bachelor in Mass Media

University of Mumbai

* College topper.