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sept. 2014april. 2016

MBA in Luxury Brand Management. Specialization: Fashion, High Jewellery and Cosmetics.

Institut des Hautes Études Économiques et Commerciales

Grande École de Commerce. Paris, France.

aug.2004dec. 2008

B.Sc. Journalism. Majors: Mass Communication,

French Literature. Minor: Business Management.            

Middle Tennessee State University. Murfreesboro, TN. USA

Work History

april. 2016Present

Fashion, Luxury and Lifestyle Blogger

More Luxe
  • Developing ideas, campaigns and blogs following the internal strategy,
  • Research and Development: competitor brands- trends analysis,
aug. 2015nov. 2015

Store Assistant (MBA)

Valentino. Paris, France.
  • Valentino storytelling through the collections,
  • Ensuring the interior architecture of visual merchandise follows corporate standard,
  • Supporting, reporting and coordinating projects with management,
  • Packaging and data management respecting corporate standards,
  • Advising and recommending products that fit the needs of clients,
  • Customer care through personal and telephone support and assistance,
may. 2011dec. 2012

Learning, Development and Digital Expert.

Ideas Group. Beirut, Lebanon.
  • Actively gather, analyze and share industry/category trends. Report on activities and recommendations that relate to the category,
  • Leading the current business analyses including: tracking brand awareness, trial and repeat purchase within the company,
  • Using classic CSR tools (live chat, email, telephone) and innovative CSR tools (Facebook and Twitter social networks) in order to engage with customers efficiently, 
  • Overseeing the research and development department,
  • Brainstorming, improving and suggesting new training techniques for existing ones,
  • Developing ideas, campaigns, blogs, and tech tools following the strategy,
  • Research and Development: Brand and competitor audits,
  • Conceptualising, analysing and designing short films: Powerful People - The Knowledge Society. Link to Videos:
june. 2013oct. 2013

Digital and Marketing Coordinator

Brazilian Embassy. Beirut, Lebanon.
  • Creating and publishing internal presentations, email messages, proposals, web content, newsletters, etc
  • Preparing events with foreign missions, private & public institutions,
  • Providing internal communications support for the embassy,
dec. 2009jan. 2011

Digital and PR Officer

Kunhadi. Road Safety NGO. Beirut, Lebanon.
  • Planning high-impact campaign programs and defining the appropriate plan, messaging, mix of vehicles, and cadence of communications,
  • Acting as program representative for board members, new volunteers, loyal and potential partners during the events,
  • Leading fundraising strategies to support the organization’s cause,
  • Engaging and training volunteers in road safety and mentor new members,
  • Applying creative thinking for social media strategy and write company press releases, award entries and pitches,
aug. 2007dec. 2008

Study Abroad Advisor

Middle Tennessee State University. Murfreesboro, TN.
  • Interviewing MTSU students seeking an exchange program and matching them with the best program that fits their needs,
  • Performing research and analysis on study-abroad opportunities and scholarships for MTSU international students,
  • Providing advising needs to students on cultural factors prior to studying abroad,
june. 2006june. 2007

Fashion Stylist  

American Eagle Outfitters. Murfreesboro, TN.
  • Providing style, fashion advice and perform fittings for customers’ body types,
  • Supporting, reporting and coordinating projects with management,


  • Full-day workshop at Antwerp Diamond sector and stock market (2014)
  • Competent Communicator Certification by Toastmaster International (2014)
  • Certified in Communication Skills, Customer Excellence, Business Strategy (2012)
  • Social Media Workshop Certified by BBC Reporter Laura Shields (2010)
  • Ten day Full-time workshop Conflict Prevention and Transformation Workshop (2009)
  • Marketing Scholarship presented by MTSU Director Jenny Crouch (2008)