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Summary

Sales and marketing professional with Thirteen years of experience in the Electrical and Instrumentation industry. Excel at territory development, major account management, and new business development. 

Work History

2012Present

Sales Manager

HARIS AL AFAQ LLC
  • Implement Sales Programs by developing field sales action plans
  • Responsible for managing the sales team, developing a business plan covering sales, revenue, and expense controls, meeting agreed targets, and promoting the organization’s presence in the region
  • Developing long-term relationships with clients, through managing and interpreting their requirements
  • Sub-distributor qualifying, training & follow up support.
  • Responsible for account budgets, expenditure forecasts, and P&L accounts.
  • Helping subordinate on improvements by motivating, encouraging and discussing ideas 
20082012

PRODUCT MANAGER

HARIS AL AFAQ LLC
  • Writing annual Budget reports as per company’s business goals.
  • Setting up sales targets, planning and achieving sales targets with principals and sales team.
  • Product Marketing and technical support for Fluke Biomedical/Metron products
  • Sending monthly market review reports vs targets to principals & management.
  • Sales of Biomedical product line to medical sector
  • Negotiating orders terms and conditions to meet both client and company needs
  • Providing pre-sales technical assistance and product knowledge for Biomedical Products
20052008

Sr. Sales Engineer

HARIS AL AFAQ LLC
  • Sales and Direct Marketing of Instrumentation products from Fluke Industrial, Megger and Precision Calibration Products
  • Lead generation, follow-up, application support, commercial quotes/tender submissions, sales closure and payment follow-up.
  • Persuading clients that a product or service best satisfies their needs in terms of quality, price and delivery
  • Coordinating exhibitions & organizing events like road shows, onsite surveys & seminars.
  • Calculating client quotations and administering client accounts
  • Sales and customer feedback reporting.
  • Searching for new clients for company products & services and maximizing client potential in designated regions
  • Arranging product training/demonstrations
  • Coordinating on after-sales services and technical back as required
20042005

Sales Engineer

Faris International LTD, Abu Dhabi
  • Business Development through Sales & Marketing of  Industrial Products in the Abu Dhabi Oil & Gas Sector
  • Generation of enquiries, Offer preparation, follow up with customers for orders, payments etc
  • Interaction with the existing clients of the company
  • Review all sales activity and identify new product opportunities
  • Tying up with new potential clients and identify new projects in order to increase the sales target.

Key Achievements:


  •  Got an order first time from the UAE armed forces for the supply of biomedical instruments (Value: 220,064 AED i.e. 59,800 USD approx) in May, 2008.

 

  • Won the Market Penetrating Award from Fluke Biomedical in 2007.

 

  • Won the contract for US military Afghanistan against competition [Value: 718k AED (200k USD)] in 2007.

 

  • Achieved the annual sales target of $ 913K (3.36M UAE Dirham) in FY2007 within 8 months with an increased variation in sales of 59% from the previous year.

 

  • Increased sales turnover by 40% of Fluke Biomedical sales in Middle East (Budget FOR FY 2006: 400 K USD, ACHIEVED : 568 K USD)

  • Annual sales increase of 92% in 2015-2016 as compared to previous year and exceeded sales target 5 million AED to 9 million AED

 

Education

20082010

MBA/PGDBA

SYMBIOSIS (SCDL)

MARKETING

19992003

BTECH 

KURUKSHETRA UNIVERSITY

INSTRUMENTATION & CONTROLS

TECHNICAL TRAINING:

·Rockwell Automation India Limited, India
* 1st July 2002 to 23rd August 2002 [8 weeks]
My role in company: Gaining Knowledge about PLC programming and Industrial automation.
·

Wylie Indicators Limited, India
* 12th July 2001- 21st August 2001 [6 weeks]
My role in company: This exposure was very fruitful for me. Here I learnt about the Automatic Safe Load Indicator System mounted on telescopic mobile cranes.

Technical Papers:

  • Programmable Logic Controller (PLC)
  • Global System for Mobile Communication (GSM)

Core Competencies

  • Familiarity with all aspects of supplier relationship management.
  • Ability to cope with dynamic market conditions and develop sales strategy accordingly.
  • Ability to work in high-stress environments and to make complex decisions regarding pricing.
  • Extensive knowledge of sales and marketing strategies.

KEY SKILLS

  • Excellent written and verbal communication skills
  • Persuasiveness, Adaptability & Innovation.
  • Judgment and Decision-making


Computing Skills:

  • Operating System: - Windows, Apple Macintosh
  • MS Office tools like: - Excel, Power point, Word, Outlook
  • Database Management System - FileMaker