Shin-Yi Huang

• MSc International Marketing
• The Master of Science with Merit in International Marketing

• Subordinate: 150

• Responsibilities:

Market developing:

• Responsible for the business developing and manage the daily business operations.
• Prospecting for potential new clients to ensure a robust pipeline of opportunities and turn this into increased business.
• Build on the partnership with dealers keeps customer’s motivation and confidence via win-win approach in an incentive scheme, sales programs etc.

Planning and organizing:

• Set up sales strategy and business evolution: develop detail action plan for selected products including target and resources required to achieve plan; also responsible for supervising and assisting in the implementation process.
• Annual plan implementation: develop and coach the sales force according to the rational allocation to the performing organization, excellence by providing educational guidance, challenging programs, and improvement of team members.
• Sales plan implementation and target fulfillment: development of performance criteria, focus on growth opportunities, maximizes the effectiveness by taking actions to achieve sales result. Also, responsibility for help dealers to reach sales target and fulfill other KPIs: sales mix of product ranges, sales team’s cost and control the sales budget etc.
• Annual performance assessment: cooperate with the operations department, setting and monitoring KPI indicators to complete operational audient every six months in order to optimize business operation system and improve business operational efficiency.

Brand management:

• Brand management and strategic: well abilities in brand and product operations, including the layout of the market, brand positioning, branding, customer management and marketing activities planning; also have experiences in develop specific measures of brand management, optimize business processes, so that the brand awareness enjoys popular support.
• Brand competitiveness improvement: good in planning business operations by putting forward reasonable suggestions from the market perspective of the brand, in order to bring profitability and sustainable development for enterprises and enhance brand competitiveness. Ability in providing constructive suggestions for the company's sales strategy, product positioning style and price positioning on the basis of regularly brand market research.
• Product order: understand the product order process should base on the enterprise annual plan and the layout of the market. In order to maintain effective communication with customers and shop; ensure the effectiveness of the company to maximize all sales as well.

Teamwork and team management:

• Effective people management: evaluate territory allocation and team call cycles to maximize results and productivity. Be responsible for leading my staff to success and ensuring that sales targets are met.
• Manage your direct sales reports: district managers and others to ensure achievement of top lines sales, distribution and product mix targets.
• Communicate and coordinate with relevant departments: such as MKT, SBO, LOG and others related functions.
• Develop sell-in and sell-out incentive: promotions to dealers and ensure strong field execution
• Assessing performance and employee motivating.

Customer service:

• Provide excellent customer service on all levels: analyze shop performance and improve the problem effectively.
• Optimization of staff training: supervise checkout transactions and assist with the sale of merchandise. Maintains store staff by coaching, counseling, and disciplining employees.
• Guarantee the success of the store by maintaining a smooth and efficient supply of merchandise, and giving top priority to customers' requirements.

• Subordinate: 30
• Responsibilities:
• • Set performance targets for store
  • Marketing operations for store
  • Communicating and coordinating with business partners
  • Operating expenditure control
  • Appraise workers’ performance

•  2007 -2008 Taipei Breeze Center  Branch

•  Subordinate: 30
• Responsibilities:
• • Sales staff hiring, training, motivating team morale
  • Merchandise planning 
  • Visual merchandising of store
  • Inventory management
  • Coordination with relevant departments in store

•  2006- 2007 Taipei Breeze Center Banch

• Subordinate: 10
• Responsibilities:
• • Customer relationship management
  • Store marketing event planning and execution
  • To reach performance goals

• 2004.09- 2004.12 Taipei Breeze Center Branch
  
• 2005.12- 2005.12 Taipei Eslite Wuchang Branch
  
• 2006.01- 2006.03 Taipei Breeze Center Branch
  

• Responsibilities:
• • Introducing and selling products 
  • Customer service and relationship maintenance 
  • Commodity sales and inventory management

• Subordinate: 10

• Responsibilities:
• • Group guests arrangements
  • Travel agency coordination
  • Handle guest comments

• Responsibilities:
• • Room booking and allocating
  • Travel agent contract confirmed
  • Handle customer demand

• Master in International Marketing at Coventry University, UK
• The Master of Science with Merit in International Marketing.

• Bachelor in Hotel Management at Shin Hsin University, Taipei, Tawan 
• Internship in Shangri-La's Far Eastern Plaza Hotel (Taipei) as a front desk receptionist.