Dedicated to the development of brands on an international, national and local level, I’m a self-motivated individual with excellent communication skills, a strong attention to detail, and a willingness to work in a team environment with the ability to contribute expertise and follow leadership directives.
National Association of Professional Women, Women in Public Relations, New Jersey Young Professionals, National Black MBA Association, The Tabernacle Church (Communications Director & Youth Mentor for ages 13-17), The PR Daily Retreat (2011 Panelist), Secured Media Placements in the Following: CBS, FOX News, Courier News, South Plainfield Observer, WQHT 97.1FM (NYC), Various Blogs and Internet Radio Stations
Courses included: Marketing, Management, Business Law, Operations Management, Strategic Planning & Implementation
Bachelor of Arts
Courses included: Oral Communication, Behavior Management, Minority Group Relations, Group Dynamics
Oct 2010 - Present
Manage and develop brands across various industries that include entertainment, fashion, and not for profit.
Consult brands on marketing strategies and social media strategies so that they may better be able to attract and engage consumers from their target market.
Teach students,entry and mid-level publicists details of the industry and business tips through seminars, panels, and a social platform that I developed called “The PR Daily".
May 2008 - Aug 2011
Client Service Representative
Maintained a steady flow of communication between agencies for various accounts via email,phone, and face to face.
Kept records of agency interactions and transactions,recording details of inquiries,complaints, comments and the actions taken. Received numerous accolades for exemplary customer service directly from clients.
Communicated with senior level management on a daily basis to stay abreast on the books of business in my department.
Jun 2010 - Feb 2011
Public Relations Consultant
- Acted as media strategist,campaign planner,and company spokesperson for urban market in the entertainment, fashion, and beauty industries.
- Created internal and external communications plans for clients that included traditional and non-traditional mediums such as print media and social media outreach.
- Managed a team of associates in order to guarantee that all projects were executed in excellence.
- Developed,led,planned,and executed events in communication with various departments.Events included charity benefits, community activities, fashion shows, celebrity signings and fundraisers.
Elegant Eyes, a New Jersey based eyewear business, held a Tom Ford trunk show where Demetria Lucas of Bravo TV's hit series "Blood, Sweat and Heels" served as the event host.
DJ Wallah is a Hot 97 radio personality hailing from New Jersey who averages over 40 live events weekly in addition to his radio appearances. His biography is the cornerstone of his media presence and has been printed in publications such as program for the highly acclaimed "Hot 97 Summer Jam" music festival that takes place yearly in New Jersey and attracts 50,000+ people.
JWORK Limited, a fashion brand headquartered in Columbus, Ohio, was featured on mtvU for a special that was produced about entrepreneurs. An MTV production team followed the everyday doings of the coming and shared the footage with their viewers. The episode featuring JWORK Limited was aired internationally and also featured online.
The Tabernacle Church in South Plainfield, NJ spearheaded a relief effort in January of 2010 for victims of the earthquake that shook Haiti. As a result of the media attention gained, The Tabernacle was able to send over 10 boxes of materials via a missionary ship to those in need.
The Tabernacle Church was awarded a monetary grant from FM Global and will be partnering with the South Plainfield Fire Department to distribute smoke detectors to residents for free of charge. Client: The Tabernacle Church
Atlantic City Weekly covered an event where DJ Wallah was the headlining disc jockey for Jay-Z at the 40/40 for the Watch the Throne tour stop. Client: DJ Wallah
JWORK Limited was featured in a series of BLack History month features on MTV and mtvU in addition to their full length feature on mtvU which can be viewed here: http://www.mtvu.com/shows-featured-content/the-opening-army/ Client: JWORK Limited
NBC New York covered The Tabernacle Church's efforts to aid the Jefferson family in South Plainfield, NJ after a tragic fire that shook the town. Client: The Tabernacle Church
"Hope, Faith, and Hard Work are the way out of economic despair." Published in the "Matters of Faith" section of the Courier News and online at mycentraljersey.com on May 13, 2010 Client: The Tabernacle Church
CBS New York covered The Tabernacle Church's call to action to raise money for fire victims in South Plainfield, NJ. Client: The Tabernacle Church
"South Plainfield Church Launches Effort to Send Aid" Published in the Courier News on Thursday, January 21, 2010 and also on mycentraljersey.com. Client: The Tabernacle Church
"Making a scene: A new generation of New Jersey hip-hop asserts itself." Published in the Star Ledger as well as online on Sunday, January 8, 2012: http://www.nj.com/entertainment/index.ssf/2012/01/new_jersey_hip_hop_newark.html Client: DJ Wallah