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Summary

I am a curious enthusiast with experience in both public and private sectors. Used to high-level communication projects both online and offline. I define myself through my work, my family and my values. Currently writing a Sci-Fi novel.

Experience

Jul 2014Present

Head of Content - Digital Intelligence and E-Reputation Manager

KBSD SA

In charge of strategic content creation for all e-reputation and marketing clients:
Digital Reputation Management for Corporations, Governments and and exposed individuals.

Main responsibilities include:
Strategy conception and implementation, copy writing and content creation (French & English), content management, digital strategy for branding and crisis management, business development, project and account management.

Campaigns range from Digital Marketing projects to tactical missions and online PR operations. Clients range from Multinational Corporations, to luxury brands, NGOs and high-profile individuals.

Deliverables include:
360 degree campaign management, project-based team management, press releases, news and press articles, blog posts, website content, community management, storytelling, ghost writing. (French and English)

Oct 2013Present

Co-founder - Consultant

Lighthouse Media Sàrl

PR, E-PR, Digital & Print Advertising, AV Production Management

Lighthouse Media is a consulting firm that works with leading experts in the fields of advertising, public relations and online communication. Today, the success of a company depends on its  visibility and the quality of its communication. With technological advances and the growth of innovative means of communication, the media scene has become very difficult to navigate. Our mission at Lighthouse Media, is to understand the goals, needs and challenges of our clients and to translate them into an exceptional media campaign. We serve as a single point of contact with a boutique style service that will allow customers to save time and maximize the return on their investments .

Jan 2013Oct 2013

International Account Manager

ADLUX Group

Adlux offers brands access to  unique media platforms in Private Jet Airports around the world. As International Account Manager based in Geneva, my role was to deliver advertising campaigns and work with brands who want to reach this exclusive and sought after audience of High Net Worth Individuals, Business Decision Makers and Affluent Consumers.

Jun 2012Dec 2012

Communications Officer

UNAIDS

Edited, wrote and managed content (features, stories, news) for the UN Plus website (network of UN staff living with HIV) including photo editing. Analyzed qualitative and quantitative country data and drafted sections of the 2012 Global Report on AIDS (published in December 2012) and co-led the production of the chapter on Stigma and Discrimination, including key messages, graphics and fact sheets. Designed and developed social media strategy for UN Plus. Increased visibility of UN Plus within target communities and partners, resulting in a 500% increase of Facebook followers of the UN Plus page. Designed and implemented UN-wide photo competition for the creation of the UN Plus 2013 calendar, which raised awareness on the importance of  universal access to healthcare. Co-managed World AIDS Day event in Geneva Headquarters

Jan 2008Jun 2011

Relationship Manager Assistant - Middle East & North Africa / Senior Operations Officer

HSBC Private Bank

2008-2010: Developed key relationships and partnerships with clients (including Ultra High Net Worth Individuals). Wrote and presented investment proposals. Executed strategic plans of management through personalized communication models. Prepared activity reports and market updates as well as daily, customized research briefs to key clients. Supported Senior Relationship Manager in his strategic communication. Designed asset allocation models. Optimized transactional reporting . Led cross-departmental collaboration, monitored daily account activity and executed trade deals. Conducted financial analysis in accordance with corporate investment guidelines and views.

2010-2011: Securities back office. In charge of free of payment transfers. Planned and implemented the back office merger of two Swiss HSBC branches.

Education

2012Present

Master of Media Communications

Webster School of Communications

Not completed. GPA: 3.75/4

20042007

BA in Management

Webster University, Geneva

Computer Skills

Microsoft Suite | Content Management Systems | E-reputation surveillance tools | Social Media Management tools | Photoshop