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Work experience

Jan 2012Jan 2015

Executive Manager

Integrated Food Franchising
  • Position: Executive Manager
  • Restructuring the company departments and setting up strategic business plan.
  • Working on export plan to open new markets.
  • Identify, organize & approach the company’s potential customers' channels and accounts.
  • Ensuring quality standard inside the factory.
  • Coaching the department’s heads to achieve the company’s objectives.
Oct 2010Dec 2011

Merchandising & Trade Marketing Manager

Arabian Trading and Supplies
  • Position: Merchandising & Trade Marketing Manager
  • Implementing the campus briefing plan for each supplier in the modern trade channel
  • Monitoring the stocks level in the wholesale channel.
  • Coordinating with 3rd party company to meet the required performance in certain geographic areas.
  • Managing the merchandising team in the main cities.
  • Key performance indicators monitoring and business reports preparing.
May 2009Oct 2010

Senior Category Manager

Tadawi Health Care Company

Company Business: Own and managing 400 Pharmacies and sub-agent distribution Company.

Location: Riyadh, Saudi Arabia

 Major Job Responsibilities:


Overall management for OTC products categories (Purchasing, Stock level, Performance monitoring & Promotions).

 Maintaining professional relationship with the supplying companies.

 Coordinating and communicating with retail department’s management.


Jan 2006May 2009

Merchandising Manager

Unicharm Gulf Hygienic
  • Position: Merchandising Manager
  • Re-organizing the merchandising team and set up the business plan.
  • Introducing a merchandising training manual.
  • Preparing and implementing the coverage plan for modern trade.
  • Coaching and evaluating the team performance.
  • Trade marketing activities to maximize the shelf off take.
Jan 2000Dec 2005

National Merchandising Manager

Sara Corporation
    • Position: National Merchandising Manager
    • Establishing one merchandising team to work on all the business unit’s products.
    • Leading a team of 45 Merchandisers to cover 330 customer’s doors with coverage plan.
    • Implement the trade marketing plan for each business unit.
    • Monitoring the stock availability in the Key accounts customers.
    • Maximizing the shelf off take through demonstration programs, sampling and Planogram implementation.


Jan 2011Jun 2013

Master Business Management

McMillan University

Cumulative GPA: 3.58

Completed Courses:

Organizational Behavior - Credit hours: 6, Score: 3.67

Strategic Management - Credit hours: 6, Score: 3.33

Change Management - Credit hours: 6, Score: 3.67

Sales & Sales Management - Credit hours: 6, Score: 3.83

Advertising Management - Credit hours: 6, Score: 3.83

Advanced International Advertising - Credit hours: 6, Score: 3.83

Marketing Management - Credit hours: 6, Score: 3.33

Internet Advertising - Credit hours: 6, Score: 3.33

International Business and Operation Management - Credit hours: 6, Score: 3.67

Human Resources Management - Credit hours: 6, Score: 3.33

University Web Site:

Student ID: 2013-04-151899

Sep 1984Oct 1986

Hotels Diploma

Technical Institiute of Hotels

Unique advanced hotels management program by the ministry of high education in Egypt.

Graduation Score: 72%


Proficient Computer Skills
Organized Planning Abilities
High Analytical Skills
High Verbal & Written Communication
Motivational and objectives Oriented Leadership Skills


  • English: fluent speaking, reading and writing.
  • Arabic: fluent speaking, reading and writing.

Web Site:

My contact:

About Me:

A dedicated professional with 12+ years’ experience in FMCG management with focusing areas of trade marketing activities, Key accounts growth maximizing, visual merchandising and large size team management. Now seeking to contribute my experience, skills and expertise to a management team working on a development plan and an organization adapting change and innovation to move the business to the next level.