Sherif Alieba

• Position: Executive Manager
• Restructuring the company departments and setting up strategic business plan.
• Working on export plan to open new markets.
• Identify, organize & approach the company’s potential customers' channels and accounts.
• Ensuring quality standard inside the factory.
• Coaching the department’s heads to achieve the company’s objectives.

• Position: Merchandising & Trade Marketing Manager
• Implementing the campus briefing plan for each supplier in the modern trade channel
• Monitoring the stocks level in the wholesale channel.
• Coordinating with 3rd party company to meet the required performance in certain geographic areas.
• Managing the merchandising team in the main cities.
• Key performance indicators monitoring and business reports preparing.

Company Business: Own and managing 400 Pharmacies and sub-agent distribution Company.

Location: Riyadh, Saudi Arabia

 Major Job Responsibilities:

Overall management for OTC products categories (Purchasing, Stock level, Performance monitoring & Promotions).

 Maintaining professional relationship with the supplying companies.

 Coordinating and communicating with retail department’s management.

• Position: Merchandising Manager
• Re-organizing the merchandising team and set up the business plan.
• Introducing a merchandising training manual.
• Preparing and implementing the coverage plan for modern trade.
• Coaching and evaluating the team performance.
• Trade marketing activities to maximize the shelf off take.

• Position: National Merchandising Manager
• Establishing one merchandising team to work on all the business unit’s products.
• Leading a team of 45 Merchandisers to cover 330 customer’s doors with coverage plan.
• Implement the trade marketing plan for each business unit.
• Monitoring the stock availability in the Key accounts customers.
• Maximizing the shelf off take through demonstration programs, sampling and Planogram implementation.

Cumulative GPA: 3.58

Completed Courses:

Organizational Behavior - Credit hours: 6, Score: 3.67

Strategic Management - Credit hours: 6, Score: 3.33

Change Management - Credit hours: 6, Score: 3.67

Sales & Sales Management - Credit hours: 6, Score: 3.83

Advertising Management - Credit hours: 6, Score: 3.83

Advanced International Advertising - Credit hours: 6, Score: 3.83

Marketing Management - Credit hours: 6, Score: 3.33

Internet Advertising - Credit hours: 6, Score: 3.33

International Business and Operation Management - Credit hours: 6, Score: 3.67

Human Resources Management - Credit hours: 6, Score: 3.33

University Web Site: www.mcmillanuniversity.com

Student ID: 2013-04-151899

Unique advanced hotels management program by the ministry of high education in Egypt.

Graduation Score: 72%