I’m the Account Director for TCP-TBWA\INDONESIA, an Advertising Company focused on Marketing Communication for Above the Line, Below The line and Digital content activities for most of FMCG, Tobacco, and Banking Financial industry. In this role I lead the account, planner and production's team, overseeing a team of three account management team and managing the annual spend. Our most exciting work to date was creating an integrated campaign with some of digital content on social media and/or online advertising campaign that generated enormous media buzz and was key to the successful launch of some of the brands in 2016. Not only did we have fun creating that campaign, but also we found it rewarding to see the results.
Before joining TCP-TBWA\INDONESIA, I worked for five different multinational advertising agencies — New Flavour Brand & Communications, Dentsu Indonesia, Ogilvy & Mather Indonesia, Havas Worldwide Indonesia, Mullen Lowe Group & J Walter Thompson –- and was lucky enough to work with amazing clients such as PT Unilever Indonesia, PT Telkom Indonesia, PT Toyota Astra Motor, PT Metropolitan Retailmart (METRO Dept Store), The Pakubowono Residence, Bank Mandiri, PT Bayer Indonesia, PT Johnson&Johnson Indonesia, PT Friesland Campina, ORANG TUA GROUP, PT HM Sampoerna Indonesia, Standard Chartered Indonesia, Nutricia Indonesia (Bebelac), and Ronald McDonald House of Charity (RMHC), and DOKU (Payment Gateaway).
I’m truly passionate about my work and always eager to connect with other marketers. While I enjoy all aspects of my job, I think my favorite stage of a project is working with the client or business unit leader to understand his or her business objectives. As we go through that collaborative process, the ideas start to flow and that’s always the fun part.
I have degree of MA from University of Western Ontario and Msi from University of Indonesia and Bachelor of Financial Banking & Management from School of Economic PERBANAS Jakarta and a BA from King's College University, Ontario Canada.