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"The highest currency a person possesses is the ability to think. The truth is, Shelli Wright is hard wired with both concept and style like only .003% of all people are."

~ Sally Hogshead

Shelli is a hybrid talent with both creative and strategic thinking, and a background in branding, social media and user experience and project management.

Her skills range from copy, concept and creative direction to business strategy (traditional, digital and promotional). Shelli was a national speaker for emerging social and mobile media and her copy/concept work has been seen on national TV (TJ Maxx "Intervention"), in restaurants, on product shelves and in entertainment venues.

Shelli won a Gold Communicator Award as Creative Director on the IMG campaign.

As Director of Creative Services, she ran an in-house creative staff (of 9) serving Fortune 500 companies, and played a lead role in new business development.

In her 15+ year career, she's consulted with world-class ad agencies like JWT and TMA and  on major brands like Neutragena, Jeep, Samsung, Taco Bell, TJMaxx and dozens more, on print, TV, digital media, point of purchase and experiential campaigns.

Shelli was the youngest member of the "Brainstorming Team" at Gillespie Advertising (NJ), where a cross section of creative minds worked on out of the box think-tanking. She launched Music Choice, named the Rhythm City Casino and was a member of the branding team for the late Boyd Coddington of American Hot Rods, just to name a few. She's also writing speeches for celebrities like Julianne Moore Marcia Cross and others, two scripts for Paul Reiser's pod series (LOVEBITES) and co-produced BB King’s 80th Birthday Concert in Biloxi, MS for a sold out 8,000 seat venue.

Most recently, Shelli branded and launched TrueMoon (a CPG) including, packaging, messaging and online sales portals.

Interview on "online social networking"...


Work History


Copy & Creative Consultant


… creates concepts, copy and creative strategies, particularly specializing in alternative media, branded content, and TV pods.

... most recently working with The Marketing Arm, USMP, Davie Brown on Samsung, Nintendo, Cisco (umi) accounts in a creative/concept capacity for multi-discipline integration of branding, event and experiential marketing.

… consults with some of the most revered advertising agencies in the world - JWT (on Unilever), Saatchi & Saatchi (JC Penney & I Love NY), Crispin + Porter (Volkswagon), Glass McClure (Duraflame & Amtrak), Mullen (TJ Maxx) as well as direct with freelance clients such as The M Company (L.A.), Harry Morton's Restaurants, and more.… fine tuned the celebrity branding of the late Boyd Coddington, from American Hot Rods of The Discovery Channel.… co-wrote speeches for Felicity Huffman, Marcia Cross, Doug Savant, Julian Moore, Halle Berry, Tom Selleck and Kate Bosworth for Revlon Run/Walk LA 2006, 2007, 2008.… wrote spec segments for Lovebites 2nd season on TBS (Paul Reiser).… placed or won in over a half dozen screenplay competitions/optioned the feature, Twisted Vine, and produced the web series Fallen & Forgotten and award-winning short script, “Charity”.

Jun 2006Jul 2009

Director of Creative Services

Neighborhood America

… used an in-depth understanding of online and mobile user experience, and provided research, concepts, copy and design for a multitude of online communities… such as Kodak, HGTV, adidas, Yum! Brands, Volkswagen, American Express, Mens Health, FOX News and many more. … rebranded presentations, marketing assets and the corporate website (which tripled sales leads in first two weeks).… collaborated intimately with Sales and actively participates in New Business Dev strategies and presentations.… was among the top leaders in the company in steering the direction of the organization in the booming industry of social media.… managed a staff of 9.

... created Channel Marketing program for advertising agencies.


Director, Marketing & Operations

Four Star Entertainment

… generated customer experience promotions, directed and produced live entertainment, booked name talent acts and executed international reward programs for a 14 property casino chain.… managed a $3M budget.… co-produced BB King’s celebrity concert for 8,000 seat venue with BB, Montel Williams, Bruce Willis, Kenny Wayne Sheppard, Dr. John and many more.

...concepted and executed a six month player incentive program across 10 casinos, culminating in a Y2K trip to Tahiti for 130 for New Year's.


Marketing Manager

Oxford Health Plans

… created the regional strategic marketing plan for generating B2B sales leads and liaised with outside agencies and vendors.… managed a $1M budget.


Account/Creative Team

Gillespie Advertising

… was a primary point of contact for clients, while influencing the creative output directly.… was the youngest member of the “brainstorming team” on new accounts, products and campaigns.… managed accounts including Colonial National Bank (print & dm), Edvance Credit Card (print & dm), Cellular One (print), Music Choice (print), Hoerchst Celanese (TV)


Affiliate Relations Representative

USA Networks

… represented the network at industry shows and trained affiliate customer service personnel on station programming for the East Coast region.


Sep 1988May 1992


Rutgers Universtiy