Shelli H. Browning

Shelli H. Browning


Senior level marketing/communications professional with more than 20 years of progressive and diverse experience in non-profit, private, and public organizations. Proven ability to conceptualize, research, write, edit, create and proofread documents and marketing materials that focus on results. Excellent interpersonal skills with a reputation for diplomacy and versatility. Experienced course facilitator and company trainer. Demonstrated success in analyzing data used in creating programs and systems that enhance sales and customer satisfaction. Proven track record in the following: - Exceptional Writing & Proofreading Skills - Sales & Marketing Management- Innovation, Creativity and Leadership - Project Management and Budget Planning- Internal and External Customer Service Focus 

- Public and Community Relations- Writing and Teaching Course Material - Public Speaking- Certified Social Media Strategist (November 2009)

Work History

Work History

Professional Development & Affiliations
  • Certified Social Media Strategist (November 2009)
  • Sole proprietor of freelance proofreading business, established 2006
  • Proficient in MS Office, Quark Xpress, Adobe Creative Suite 2 including InDesign & Photosho
  • Former reading tutor for Adult Literacy League, Orland
  • Board of Directors, United States Amateur Ballroom Dancers Association, Central Florida Chapter (2004-2005
  • Member, American Mensa, Ltd.
May 2008 - Jul 2009

Director of Research & Marketing

GVA ADVANTIS (a subsidiary of GVA Worldwide)
  • Created marketing materials for new listings for print and online use.
  • Researched, wrote and pitched articles and quarterly market reports on the state of the local commercial property sectors of Office and Industrial.
  • Researched and forecast construction/development pipeline in Greater Central Florida.
  • Wrote and issued press releases; served as local media relations contact.
  • Monitored and analyzed local market competition to implement plans of action to promote broker listings.
  • Converted all marketing materials to meet updated corporate brand standards and served as brand champion for all materials such as presentations and proposals.

Selected achievement:- Collected over 70 media hits in 12 months' time through press releases and story pitches.

Aug 2006 - Apr 2008

Senior Proposal Writer/Copywriter

CURASCRIPT, INC. (a subsidiary of Express Scripts, Inc.)
  • Designed, managed and executed Request for Proposal (RFP) responses for new and renewal business.
  • Partnered with group marketing, sales, and individual subject matter experts to achieve consistency in messaging, branding and overall presentation.
  • Created and edited information gathered to build new database content. 

Jan 1999 - Feb 2006

Sr Rep/Continuing Education

CNL Financial Group, Inc.
  • Spearheaded continuing education program (sales force's unique PR strategy), developing new courses, scripts and compliance with CE guidelines for several professional designations and their regulatory agencies.
  • Wrote executive level speeches and announcements, Website copy, special circumstance communication.
  • Researched, wrote and pitched articles on industry news to client publications.
  • Promoted from Communications Coordinator in 2004 having started in that role in 1999.

Selected achievements:- Rebuilt CE program to be internally and externally compliant, serving multiple professional designations and licenses, increasing reach by 400% in certificates awarded.- Proposed writing and teaching courses on PROOFREADING and BASIC GRAMMAR through CNL University; eventually taught over 150 associates, achieving a 4.48 score out of 5 on evaluation scale.- Developed in-house style guide for correspondence and conducted follow-up associate training. - Copyedited and proofread all marketing collateral before submission to Securities and Exchange Commission.- Led development of software module to track sales achieved by course attendees.- Recipient of 4 company awards: 1999 Initiative Award, 1999 Teamwork Award, 2002 Great Job Award and 2003 Rudy Award.

Oct 1994 - Jan 1999

Regional Assistant Manager

G.H. Bass, a division of Phillips-Van Heusen
  • Marketing and operational support to 70 stores from Florida to Delaware ($100 million annual volume). Wrote, edited and produced weekly newsletter/training periodicals, BASS SOUTHERN REGIONAL SENTINEL and SOUTHERN "SOLE."
  • Resolved customer services issues escalated above store level.
  • Worked with national mall/outlet developers on individual center marketing initiatives.
  • Reduced region's loss prevention statistics by analyzing weekly Sales Audit data to discover incidents of internal theft and fraud.

Selected achievements:- Succeeded in winning felony conviction against associate and restitution to company of $800 after discovering significant theft pattern in home store. Initiated corporate policy to mandate state background checks of all money-handling associates.- Instituted regional plan to increase morale in the absence of a corporate recognition plan.

Jun 1992 - Sep 1994

Assistant Editor/Executive Assistant to Medical Consultant

  • Assistant editor of newsletter, QIPCARE, dedicated to Total Quality Management in the healthcare industry.
  • Researched and co-wrote articles to submit for trade journal publication.
  • Created overhead and audience handout materials for international presentations.
Feb 1991 - Jun 1992

Executive Assistant

  • Planned and executed general membership meetings, banquets, golf tournaments and other events including all marketing/advertising collateral, in addition to providing top-level support to association executive and president of chapter with over 1,000 members.

Selected achievements:- Initiated concept and sold sponsorships to companies marketing to physicians to subsidize membership meetings, producing excess cash flow for the first time.- Wrote articles for Society's monthly publication, CENTRAL FLORIDA PHYSICIAN.

Jun 1985 - Oct 1990

Supervisor of Merchandising, Advertising, Promotions & Sales

  • Supervised small staff and managed $250,000 lease-required advertising budget of 40 company stores. Company spokesperson; liaison to public relations agency.
  • Wrote and produced training materials on new products. Reduced costs of producing print ads by 33% by producing camera-ready art on desktop publisher.
  • Wrote invoice coding system enabling department to efficiently monitor expenses in real time.
  • Analyzed sales promotions to determine effectiveness and profitability.
  • Worked with Purchasing Department, vendors and buyers in product mix selection, participating in new product research and development.
  • Contributed to several yearly product catalogs and product brochures.
  • Worked with graphic design firm on brand development and maintenance.
  • Appointed to store opening team for select locations.

Selected achievements: - Virtually eliminated out-of-stock or backorder situation of stores' most important commodity-coffee-by controlling inventory in over 40 stores and maintaining warehouse inventory of all store supplies (non merchandise/inventory).- Set up in-house ad agency to take advantage of automatic 15% savings to recognized agencies.- Reduced printing costs of field training material by 33% using desktop publisher and writing, editing and publishing proprietary periodical, MERCHANDISING REVUE.- Achieved zero (0) missed deadlines by creating and implementing electronic tracking system for ad placements, which enabled timely store notifications of local ads running.- Recipient of 3 Distinguished Service Awards.- Started as company receptionist in 1985, receiving promotion to Operations Assistant, Purchasing Assistant and Coordinator of Advertising and Promotions before receiving promotion to Supervisor in 1988.