I was the regional marketing manager for a home builder. Each region required specific tactics that worked better there. I was responsible for approximately $750,000 marketing budget, yet I through the relationships I developed with my vendors, I was always able to get better than published rates. We tracked, measured and tweaked campaigns. Currently, I rely heavily on email marketing and find that it works great. I still insist on the personal touch - through phone calls, in-person visits and hand-written thank-yous to solidify that personal relationship building!