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Interest

  • Volunteer reader for Washington Ear - reading service for blind and print-handicapped
  • Singer - community and professional choruses
  • Actor - community and professional companies
  • Jogging/walking/hiking

Summary

A marketing communications professional applying unlimited thinking to the design and execution of measurable brand building campaigns for government, financial services, packaged goods and retail.

A superior collaborative problem solver combining a knowledge of communications vehicles with subject matter expertise to produce stronger brands positioned to capture mind and market share.

A creative contributor determined to add value to the customer experience and exceed customer expectations.

 View my LinkedIn Profile at http://www.linkedin.com/in/sheldonreiffenstein

Work experience

Mar 2009Present

Senior Marketing Communications Strategist

Ready to lead marketing communications programs and hit the ground running as a full time team member or as a contracted consultant.

My comprehensive knowledge of communications vehicles from traditional advertising to social media provides me the skills to assess the most effective methods of reaching a specific audience.

Ability to quickly learn and understand issues, objectives and strategies means taking immediate command of brand building opportunities.

Key differentiating factors:

  1. Results Focus
  2. Effective Problem Solving
  3. Exceeding Customer Expectations

 Deep knowledge and understanding of the energy/"green" industry.

Feb 2006Feb 2009

Account Manager

MAYA Advertising and Communications
  • Directed Navy Energy Program - internal communications and public relations - consistently achieving the largest percentage (30%) of energy award honors every year; educated Navy personnel on energy efficieny so that Navy saves approximately $400 million annually in energy costs; honored Navy achievement annually with the highly regarded and sought after Secretary of the Navy Energy Program Awards; and obtained over 2 million impressions in online media.
  • Earned new business for the agency resulting in over $500,000 in additional billings with Department of Homeland Security, U.S. Census Bureau, DC Water and Sewer Authority.
  • Acted as spokesperson for the agency at the Greater DC Board of Trade and ensured role as featured presenter at the BoT Hispanic Marketing Forum.
May 2002Aug 2005

Co-Owner

More Than Words
  • Provided corporate gift services to enhance branding for clients such as major hotels - Adams Mark, Casa Monica, Renaissance, Sheraton Orlando - plus World Golf Village, Lee Hecht Harrison, real estate companies.
  • Created artwork for a line of St. Augustine signature stemware.
  • Gained education and understanding of retail marketplace and how to move quickly to solve customer needs effectively and maintain strong customer satisfaction ratings.
Nov 1994May 2002

Chief Marketing Officer

On Track Training and Development
  • Developed direct mail campaigns that earned business growth averaging 10 percent annually.
  • Produced facilitator guides for experiential learning programs teaching sales and teamwork skills.
  • Created a customer service training program titled “Who Killed the Customer?”
  • Earned business with companies such as Perrier, Accenture, Alaska Airlines and Coca Cola.
Sep 1990Jul 1993

Marketing Director

Prenor Trust
  • Developed marketing communications for deposit and lending products.
  • Produced annual managers' conference.
  • Wrote and delivered Sales Skills training program.
  • Produced new branch opening package.

Education

BA

The University of Calgary

Portfolio

Skills

Illustration
Illustrations of famous buildings on which a tuxedo cat is perched, offering words of feline wisdom: www.cattitudemeans.com  
Creative Writing
Stories, essays, blogging:  http://www.sheldonreiffenstein.com   http://capitalcat.typepad.com/capital_cat/    

Certifications

Certified Advertising Agency Practitioner

Canadian Advertising Agency Association