Sheldon Reiffenstein

Sheldon Reiffenstein


A marketing communications professional applying unlimited thinking to the design and execution of measurable brand building campaigns for government, financial services, packaged goods and retail.

A superior collaborative problem solver combining a knowledge of communications vehicles with subject matter expertise to produce stronger brands positioned to capture mind and market share.

A creative contributor determined to add value to the customer experience and exceed customer expectations.

 View my LinkedIn Profile at


  • Volunteer reader for Washington Ear - reading service for blind and print-handicapped
  • Singer - community and professional choruses
  • Actor - community and professional companies
  • Jogging/walking/hiking

Work History

Work History
Mar 2009 - Present

Senior Marketing Communications Strategist

Ready to lead marketing communications programs and hit the ground running as a full time team member or as a contracted consultant.

My comprehensive knowledge of communications vehicles from traditional advertising to social media provides me the skills to assess the most effective methods of reaching a specific audience.

Ability to quickly learn and understand issues, objectives and strategies means taking immediate command of brand building opportunities.

Key differentiating factors:

  1. Results Focus
  2. Effective Problem Solving
  3. Exceeding Customer Expectations

 Deep knowledge and understanding of the energy/"green" industry.

Feb 2006 - Feb 2009

Account Manager

MAYA Advertising and Communications
  • Directed Navy Energy Program - internal communications and public relations - consistently achieving the largest percentage (30%) of energy award honors every year; educated Navy personnel on energy efficieny so that Navy saves approximately $400 million annually in energy costs; honored Navy achievement annually with the highly regarded and sought after Secretary of the Navy Energy Program Awards; and obtained over 2 million impressions in online media.
  • Earned new business for the agency resulting in over $500,000 in additional billings with Department of Homeland Security, U.S. Census Bureau, DC Water and Sewer Authority.
  • Acted as spokesperson for the agency at the Greater DC Board of Trade and ensured role as featured presenter at the BoT Hispanic Marketing Forum.
May 2002 - Aug 2005


More Than Words
  • Provided corporate gift services to enhance branding for clients such as major hotels - Adams Mark, Casa Monica, Renaissance, Sheraton Orlando - plus World Golf Village, Lee Hecht Harrison, real estate companies.
  • Created artwork for a line of St. Augustine signature stemware.
  • Gained education and understanding of retail marketplace and how to move quickly to solve customer needs effectively and maintain strong customer satisfaction ratings.
Nov 1994 - May 2002

Chief Marketing Officer

On Track Training and Development
  • Developed direct mail campaigns that earned business growth averaging 10 percent annually.
  • Produced facilitator guides for experiential learning programs teaching sales and teamwork skills.
  • Created a customer service training program titled “Who Killed the Customer?”
  • Earned business with companies such as Perrier, Accenture, Alaska Airlines and Coca Cola.
Sep 1990 - Jul 1993

Marketing Director

Prenor Trust
  • Developed marketing communications for deposit and lending products.
  • Produced annual managers' conference.
  • Wrote and delivered Sales Skills training program.
  • Produced new branch opening package.




The University of Calgary




Illustrations of famous buildings on which a tuxedo cat is perched, offering words of feline wisdom:  

Creative Writing

Stories, essays, blogging:    



Certified Advertising Agency Practitioner

Canadian Advertising Agency Association