PRESS KIT

The Anja Technique:   

The Art of Self Love 

Anja Wellness

Shayn Cutino, Proprieter

Brentwood, CA

(Tel) (925) 516-2868

Web: www.anjawellness.com

Email: shayn@anjawellness.com

PRESS RELEASE                                                                                       

FOR IMMEDIATE RELEASE

9 A.M. PST, August 3, 2009

Contact: Shayn Cutino

Phone: (925) 516-2868                                                                                                   

Brentwood, Ca, August 3, 2009Infinity Publishing has announced that Ms. Shayn Cutino, well-known hypnotherapist, spiritual adviser and acclaimed author has released her much anticipated book; "The Anja Technique: The Art of Self Love." 

According to Ms. Cutino's publisher, "The Anja Technique, The Art of Self Love" is a groundbreaking book and CD that Shayn Cutino developed via her sessions with individuals in her hypnotherapy practice . By discovering the missing connection between each person and a productive life was the relationship they have with themselves; she was able to write a concise, metaphorical blueprint for exploring and healing "self". 

Ms. Cutino states, "My book takes you on a spiritual journey to awaken the love within yourself. This comprehensive and powerful 5-step process will assist you in overcoming obstacles of guilt, inner conflict, self doubt, fear, jealousy, anger and how to: 

  • Understand where such emotions come from and how to strip away of ego's illusions of fear, self criticism and jealousy.
  • Release all of the unloving aspects within your being, bringing you to a place of just pure love
  • Use breathing techniques to stay centered, calm, and optimistic
  • Create a sense of balance and guidance in your life
  • Explore strategies for external divination and subconscious communication to overcome negative thinking

Reviews of "The Anja Technique: The Art of Self Love." 

"I love this book!  At a time when everyone seems to be espousing gloom and doom, it's so refreshing to read a book that promotes comfort and joy!  The Anja Technique reminds us that self love is all that's needed to propel us through life's challenges.  And, when even the most joyful are tempted to succumb to emotional obstacles, The Anja Technique also provides the techniques to face those emotional challenges head on through loving and caring mantras. This is a beautiful book that has nourished my soul.  I will read it again and again for the pure delight it offers." 

~ Kathi Reed 

"As a Spiritual Mentor and creator of the OneSoul REALationships series, I find Shayn Cutino's book 'The Anja Technique, The Art of Self Love' to be a straightforward and concise book that takes you into the depths of what it means to really love one's self and to let go of old baggage that you have been carrying around with you that is no longer serving your soul or your life. This book speaks of the heart of the matter, aligning you through various words of wisdom and exercises to enlighten you into the one most important relationship you will ever have which is the one within you. To come into the reason and purpose of why we are all here ~ to love and be loved again and again. 'The Anja Technique, The Art of Self Love' gives you the step by step guidance to follow on the roadmap to the discovery of who you really are and I recommend this book to anyone!"

 ~ Dr. Patti "Diamondlady" Diamond, DD Spiritual Mentor, Author, and co~creator of the OneSoul REALationships series http://www.onesoulrealationships.net

About The Author: 

Shayn Cutino ~ Holistic Health Practitioner Certified Clinical Hypnotherapist, Author and Speaker.  Working with people in a therapeutic capacity tied together Shayn's sense of caring and strong intent to help others. Shayn guides people toward positive health and behavioral changes providing them with the motivation they seek to enhance their lives.

  Ms. Cutino has been associated with the healthcare field for the greater part of her life. Continuing her education, Shayn became certified through CIHAS as a clinical hypnotherapist. She then decided to bring her private practice full circle, graduating with honors from the Global College of Natural Medicine, and receiving her certification as a Holistic Health Practitioner.

  Shayn is a member of the American Association of Professional Hypnotherapists, the International Hypnosis Federation and the International Hypnosis Research Institute. She is also Board Certified with the AADP (American Association of Drugless Practitioners). On the local level Shayn is a member of the Brentwood Chamber of Commerce (currently President Elect 2009), the Mt. Diablo Business Women’s Association and Delta Networking Partners.

Book Information

Title: The Anja Technique: The Art of Self Love 

Publication Date: January, 2009 

Author: Shayn Cutino 

Publisher:  Infinity Publishing 

 ISBN:  0-7414-5109-3 

Format: paperback, 92 pages, 5 x 8 inches 

List Price: $15.95 retail 

Distributors:  Amazon, Ingram, Infinity Publishing, Borders, Walden 

Information:  www.anjawellness.com

Media and Booking Inquiries for Ms. Cutino

Management for Ms. Shayn Cutino

Full Circle Admin Services, Mindy Schwartz, Manager

Nashville, TN  *  Brentwood, CA

(Tel):  (615) 330-1305   

            (925) 516-2868

(Fax):  (866) 605-3461

Web:  www.FullCircle-AdminServices.blogspot.com

            www.anjawellness.com 

Email: MSSPhotography@aol.com

            shayn@anjawellness.com

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ABOUT THE AUTHOR                                                                             

Shayn Cutino ~ Holistic Health Practitioner Certified Clinical Hypnotherapist

Working with people in a therapeutic capacity tied together Shayn's sense of caring and strong intent to help others. Shayn guides people toward positive health and behavioral changes providing them with the motivation they seek to enhance their lives.

Shayn Cutino has been associated with the healthcare field for the greater part of her life. Continuing her education, Shayn became certified through CIHAS as a clinical hypnotherapist. She then decided to bring her private practice fill circle, graduating with honors from the Global College of Natural Medicine, and receiving her certification as a Holistic Health Practitioner.

Shayn is a member of the American Association of Professional Hypnotherapists, the International Hypnosis Federation and the International Hypnosis Research Institute. She is also Board Certified with the AADP (American Association of Drugless Practitioners). On the local level Shayn is a member of the Brentwood Chamber of Commerce (currently President Elect 2009), the Mt. Diablo Business Women’s Association and Delta Networking Partners. She is also certified in Reiki and the Raindrop Technique.  Additionally, Ms. Cutino has recently co-authored a new book assembled by David Riklan of Self-Growth.com called "101 Ways to improve Your Health" and is a compilation of 101 proven strategies with reliable, tried-and-true ways to become a healthier person.

 "101 Great Ways to Improve Your Health" is literally the "Who's Who" of the top health experts in the world and Shayn is an important part of it. As contributing authors you'll be amazed to find Dr. Joseph Mercola, Gary Craig, Dr. Marcus Laux, Dr. Susan Lark, Dr. Stephen Sinatra, Dr. Julian Whitaker and many other leading health experts.

The Anja Technique: The Art of Self Love deals with the common purpose that binds people together which is to love and be loved.  Unfortunately most of us look to the outside world for validation. When this doesn't happen, a sense of disappointment and frustration may envelop us. Do you look for approval from others in order to feel whole, when the answer is right there in your own heart? Although receiving love and support from beyond ourselves is valuable, we MUST remember that we have an unlimited source of love and support within. Throughout this book and accompanying CD, The Anja Technique is an allowing process that will enable you to turn within for what you need. Shayn debuts in the book an educational model to enable all to approach the gift of loving yourself them step-by-step through the technique.

 Interview Questions                                                                                 

The Anja Technique: The Art of Self Love

By: Shayn Cutino

QWhat are the ten obstacles we face in coming to love ourselves?

A. There are ten main obstacles that we face in learning to truly love ourselves. Some people may only experience one while others will have to deal with multiple obstacles. The obstacles are 

  • Inner conflict
  • Self-doubt
  • Negative thoughts
  • Guilt
  • Anger
  • Resentment
  • Fear
  • Self-hate
  • Self-criticism
  • Jealously

Q.  What are affirmations and how do I use affirmations to shift the subconscious mind into a place of love?

A.  Affirmations are statements of acceptance that one uses to allow make the changes they desire. Affirmations should be simple, short and direct.  They are powerful and positive thoughts and statements that are in the present tense.  The subconscious mind is a vast storehouse of our memories, thoughts, and experiences. Most of us have experienced rejection, humiliation, abandonment, and the loss of loved ones. Many of us have had terrible trauma, abuse, accidents, or illness. These harsh experiences can lead to negative thought patterns or habits that cause unnecessary, ongoing pain. These patterns are stored in our subconscious mind and brain cells, in negative thought circuits that lock us into destructive ways of responding to the world.

To do positive affirmations, you need to eliminate the negative Remember; willingness to change is the first step in actually making any substantial changes in your love of self. The science of healing affirmations teaches us how to access the conscious and subconscious mind so that these negative patterns can be brought to.

Awareness, rooted out, and replaced by positive new brain circuits and thought patterns. The result is a positive, calm, focused, and resilient mind, sharpened and ready for problem solving, managing life's harsh realities, and creating health, success, harmony, and joy.

Positive loving thoughts act like medicine released from the brain's own pharmacy. This thought-medicine cannot do its work, however, if negative ideas, beliefs, or attitudes neutralize its healing power. When a positive affirmation is stated, there is often an attack of negative thoughts or beliefs, which emerge from their storage place in the subconscious. Affirmations are a way of changing behavior to achieve your goal of truly loving yourself

Q.  What called you to write this book?

A.  I was called to write this book because of my own life journey. There have been times in my life when I truly did not love myself. My biggest mistake was seeking approval from others instead of going within my heart and approving of myself. I worked through these issues and in my spirituality discovered much about love. It is all there is and ever will be.

 Quite interestingly, when I opened my private practice, this same issue started showing up with my clients. So many unhappy people...people who were truly lacking self love. When the visions of this book started to roll around in my head, it was amazing what happened. Clients would come into my office, plop down in the chair and state "I really need to learn how to love myself". If that wasn't validation from Spirit then I don't know what would be. I knew that this was something that I needed to share with many people and the writing began. It has been an amazing journey to write and complete this project and it is with much gratitude that I continue my higher purpose and get my work out to the world.

 Q.  What does guided imaginary and how does it work?

A.  Guided imagery is one of the most basic ways your mind stores and represents information. Visualization has been called the language of the subconscious mind. There is evidence that before you learned to speak you were able to think on terms of images. Visualization is a method of purposely using imagery to modify a behavior, the way you feel and even your physiological state. Guided imagery accesses the right brain, which is the brain that thinks in pictures, sounds, feelings and spatial relationships. It works by allowing you to experience feelings that you may have not considered important. It also has a special relationship with emotions which is another strength that it brings to the healing.

Q.  How can imagery help an athlete?

A.  When an athlete practices visualizations many can achieve peak performance levels in their particular sport. A good example of this would be a baseball player increasing his batting average by visualizing making perfect contact with the ball. It has been proven that any type of performance can be improved by repeatedly visualizing success. 

Q.  What does it truly mean to love oneself?

A.  To truly love yourself is to identify and release obstacles such as fear and doubt. It is to move out of stuck places and to have the courage to follow new directions. It is learning to express love in everything that you do, see and feel. It is to live in joy at every moment. To smile and laugh often. It is to seek love within and to find love of self, joy of existence and peace of heart.  

Spread your ability to love across all of your life, even to that which is ostensibly negative. Study your beliefs and claim the ones you want and release the ones that do not serve you on your path to a joyful life. If you decide today to truly love yourself and your life, and you continue to love your life, you will change your life in ways that move beyond your imagination. Develop a true and real relationship with your inner self. It is there you will find the doorway to God that has always existed within you and eagerly awaits your approach.

Q.  How can we take things like self-doubt, anger, and jealousy and turn it into being guided in life?

  1. Self-doubt, anger, jealousy and all of the other obstacles can be swiftly removed by simply loving yourself. Love is the only force strong enough to dissolve these heavier energies. Learning love is an incredible journey onto one's divine potential.  Love is the reason for being, the force of healing and the path to wisdom.

 In The Anja Technique there are many exercises offered to assist you into that place of pure love. Know that where love is present, fear dissolves; where fear abides, love is precluded from entering.  Love is the very source of your being. What internal forces drive you? You have the power to choose love of self and to finally remove the veils of illusion that have kept you from realizing who you really are - Pure Love.

Q.  What is the 5 step process of the Anja Technique?

A.  The five step process begins by stilling your mind and deep breathing. Deep breathing is the most integral part of the Anja Technique. After you have completed the deep breathing steps, you next breathe in through your heart. As you do this your heart opens and starts to release all anger, fear or any other obstacle. The next step is removal of any obstacle that may be in your way. Through this process you become the observer of your feelings, come to a greater understanding of yourself and are finally able to let go of the negative grips that have been holding on once and for all. The final step is to set your intention to develop more self-love than you had yesterday and then really feel the appreciation and love of yourself.

Q.  Why do most people look outside themselves for love and validation?

A.This is something that we are taught form any early age. Are you one of the millions of people who constantly seek outside validation? Try this exercise if you are. The next time you are getting ready to ask another for their opinion of something you wish to do, first try going inward and listen to your own hearts opinion. Maybe the next time you desire an expression of love from another, offer it to yourself first and mean it. When you do this what you find is joy, pride and excitement!

Q.  What is the inner structure of the Anja Technique and how does it work with your subconscious?

 A.  The Anja Technique involves a heightened state of awareness. HSA is generally used to describe a form of light hypnosis. In this light state it is possible for an individual to make immediate changes in themselves. A person in HSA experiences different levels of consciousness. It is a state of mind that is relaxed and calm, similar to a daydream, during which the body feels lethargic. When a person is taken into such a state of relaxation, the conscious mind is kept occupied, generally by letting it focus on a thought or image. 

Once in this state, I assist the client in removing any barriers that have kept them from loving themselves. The imagination is led on a journey with then purpose of achieving healing and making realizations through purposeful contemplation and reflection. In this state a person touches on experiences or feelings that are typically hidden in the unreachable parts of the mind. In becoming the observer of your feelings, you come to a greater understanding of yourself and are better able to let the negative emotions be released.   

Q.  What can we do if we feel we are unable to see the forest behind the trees in our life when it comes to loving oneself?

 A. Begin each day with some positive and loving thoughts. Your inner state of being will determine how you experience your day. Be as loving to yourself as you can possibly be. Then relax, let go and allow that love to grow over time.

Q.  What are the benefits to deep breathing with the Anja Technique?

A.    There are many benefits to deep breathing. Many of us have forgotten how to breathe. We take short, shallow, rapid breathes that are high in the chest. This is not correct breathing. Your breath directly reflects the tension you carry in the body. In order to achieve a relaxed state the breath must be slow and felt deep in the abdomen. Deep breathing was adapted from the ancient discipline of yoga and is a very efficient technique for achieving a deep state of relaxation quickly.

Q.  Can the language we use effect us within loving ourselves and if so how and why?

A.    What we say to ourselves is SO important. Self talk determines our mood and our feelings. If we are always telling ourselves that we are worthless, doesn't it make sense that will have an impact on every level of our lives? Absolutely!

Self talk is so automatic and subtle that you don't even notice it. Self talk appears in telegraphic form, meaning that one short word or image will contain a whole series of thoughts, memories or associations.

Maybe you are attached to your negative self talk. Maybe you have been telling yourself these things for years and you are finding it difficult to give up the habit and the belief. The most effective way to deal with negative self talk is to counter it with positive, supportive statements. That is why positive affirmations are so important.

The Anja Technique targets the self love issue by assisting you to look through your eyes and see how truly beautiful and worthy you are. In this process you will plant many seeds that will continue to grow and present to you the wonderful transformation that you have made. Loving yourself is pure joy in every waking moment. I am so excited just thinking about all of the possibilities for everyone who reads the Anja Technique and listens to the companion CD.

 Appearances                                                                                            

 The Anja Technique: The Art of Self Love

By Shayn Cutino

  • 101 Great Ways to Improve Your Health Book Signing ~ August 26th, 2007 Shayn celebrated her collaborative effort on the book 101 Great Ways to Improve Your Health with David Riklan by doing a book signing at Gabby's Grind in Brentwood available at: http://www.anjawellness.com/AboutMe.html
  • Memberships, Certifications, licenses, etc. ~ Member of AAPH, Member of the International Hypnosis Federation, Member of Toastmasters, Member of Brentwood Chamber of Commerce, Member of Oakley Chamber of Commerce, Board Certified from the AADP, UKRAH, International Hypnosis Research Institute, American Association of Drugless Practitioners

Endorsements                                                                                         

The Anja Technique: The Art of Self Love

By Shayn Cutino

"I love this book!  At a time when everyone seems to be espousing gloom and doom, it's so refreshing to read a book that promotes comfort and joy!  The Anja Technique reminds us that self love is all that's needed to propel us through life's challenges.  And, when even the most joyful are tempted to succumb to emotional obstacles, The Anja Technique also provides the techniques to face those emotional challenges head on through loving and caring mantras.    This is a beautiful book that has nourished my soul.  I will read it again and again for the pure delight it offers."

~ Kathi Reed

"Shayn Cutino's 'The Anja Technique' will touch your soul in a way never attained before. Shayn takes you through five powerful steps to shatter obstacles which have prevented you from living a fulfilling and loving life. The Anja Technique opens the passageway of love and peace to your inner being. This is a must have addition to your library."

~Carma Dutra

Creative Writing Services

www.carmasword.com

"The Anja Technique is one of the most beautiful books I've ever read. After following the steps in the book, my heart felt so open and I discovered a joy I had never felt before. This is a must read for you and everyone you love!"

~ Steve O'Sullivan

"Shayn Cutino's book, The Anja Technique The Art of Self Love has been an incredible life tool for me. It has shown me how to open my heart to an inner strength and clear focus. This book teaches an easy to follow process of working through obstacles to arrive at self love and a more joyful life. Thank you Shayn for offering your healing work to our busy world!"

~ Lisa Senn

As a Spiritual Mentor and co~creator of the OneSoul REALationships series, I find Shayn Cutino's book 'The Anja Technique, The Art of Self Love' to be a straightforward and concise book that takes you into the depths of what it means to really love one's self and to let go of old baggage that you have been carrying around with you that is no longer serving your soul or your life.This book speaks of the heart of the matter, aligning you through various words of wisdom and exercises to enlighten you into the one most important relationship you will ever have which is the one within you. To come into the reason and purpose of why we are all here ~ to love and be loved again and again.

  From the stripping away of ego's illusions of fear, self criticism, and jealousy all the way through to releasing of all that is unloving within your being into a place of just pure love and every nuance in~between, Shayn has an amazing way of capturing the essence of fully BEing in the present moment within love's embrace to allow the flow of love for one own self to really be felt and experienced. Each page of this book helps you to shift and transform as if a rose bursting forth in bloom to reveal the amazing beauty you are inside. It is within Shayn's simplistic approach that makes it easy for you to slip into the techniques and let go of all that is not love to really come into what love really is.

'The Anja Technique, The Art of Self Love' assists you within the 5 step technique to develop the love within you and incorporate simplistic techniques that will touch, move, and inspire you into the love that awaits you. From how to know and understand what blocks are and how to remove them, to deep breathing techniques and stillness of mind, 'The Anja Technique, The Art of Self Love' gives you the step by step guidance to follow on the roadmap to the discovery to the one most important love relationship you will ever have, the one within YOU!

This book will inspire you into love in a way that has you delve deeply into your soul and emerge out of it with a new way of BEing in life that has your heart come fully alive into the ever enfoldment of love's presence within you and everywhere in your life so that you may step into being in service to others in life from that love within. I invite you to enjoy the journey of wrapping your being within the arms of love's embrace as I did through 'The Anja Technique, The Art of Self Love'."

~Dr. Patti "Diamondlady" Diamond DD

Spiritual Mentor, Author, and co creator of the OneSoul REALationships series http://www.onesoulrealationships.net

 "I can't thank you enough for helping me handle my stress. I never knew what I was missing until you taught me an effective way to release all tension and tightness from my body. I couldn't have done it without your help and encouragement!"

~ Lori from Modesto

"I will forever be grateful to Shayn for giving my life back to me. And at risk of sounding extremely sappy, she has been my angel here on earth"

~ Laura

 "I want to thank you for making my life worth living again. You taught me new ways to lose weight and how to keep it off. I would like everyone to experience this wonderful gift"  

~ Maria

Certifications

Certifications

The Raindrop Technique.

The Raindrop Technique.

Reiki

Reiki Master

Board Certified

AADP (American Association of Drugless Practitioners

Holistic Health Practitioner

Global College of Natural Medicine

Clinical Hypnotherapist.

CIHAS