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Summary

Digital Marketer with specialization in Messenger Chatbots and workflow automation. I also have experience with website-building, social media marketing, email marketing, growth hacking, content design, A/B split testing, Google Adwords (certified by Google), Google Analytics (certified by Google), SEO and competitor research.

Work experience

2018Present

Bot-builder and Digital Marketer

ShayBot, www.shaysingh.com

Professional bot builder to engage Facebook audience with gripping content, 80%+ open rates and 30%+ click-through rates. View my bot demo at my site.

20172019

Co-founder and Digital Marketer

Mastership, www.mastership.co

An online academy that trains students for an English exam called IELTS via video courses and content that drips out over Messenger chatbot.

20162017

Co-founder and Project Manager

StageX Startup, Berlin, Germany

Co-founded StageX (startup for training salespeople in virtual reality). Managed all aspects of lead generation, market research, technical operations, B2B networking, pitching to investors, product design, bootstrapping and content creation.

20132017

English Teacher

Freelance

As a CELTA-certified English teacher, I taught foreign students from around the world on Skype and in-person, and created videos for teaching students in China.

20142014

Writer and Editor

Humboldt State University

Led my team to co-edit the textbook, Survey in Communication Study, by Laura Hahn and Scott Paynton.

Education

2018

Google Adwords Certificate

Google

Earned this certificate upon displaying knowledge and proficiency in intermediate and advanced concepts of Adwords, including the best practices for creating, managing, measuring, and optimizing search ad campaigns across the Search Network. 

2018

Google Analytics Certificate

Google

Earned this certificate upon displaying knowledge and proficiency in intermediate and advanced concepts of the Google Analytics platform, including collection, configuration, processing, and reporting of user-interaction data.

20152015

CELTA Cambridge Certification

St. Giles Institute, San Francisco

Learned how to teach English to foreign language students as per specifications produced by Cambridge Assessment English with 120 contact hours of hands-on learning.

20102014

B.A. in Communication

Humboldt State University, California, US

Majored in Communication and studied all forms of communication, including public speaking, interpersonal communication, group communication, organizational communication, persuasive speaking and intercultural communication.

Area of Expertise

Bot-building and Automation

Bot building and automation are not just my area of expertise but also my passion. I understand them thoroughly and can help business to connect with their Facebook audience in a very intimate way. I guarantee to increase open rates, click-through rates and lower costs.

Digital Marketing

I'm also experienced enough in other digital marketing strategies like emails, website-building, lead generation, A/B testing, paid marketing, PPC campaigns, growth-hacking, funnel-building, content creation, copy-writing etc.

Communication

Majored in communication with experience in public speaking, organizational communication, group communication, persuasive speaking and intercultural communication. Former member of Toastmaster public speaking clubs and communication tutor at Humboldt State University.

Project Management

A well-rounded understanding of project management and organization communication via workflow tools like Asana and #Slack.

Computer Skills

Bot-building platforms (ManyChat), Automation Tools (Zapier), Email Automation (Drip, ConvertKit and Mailchimp), Website-Building (Wordpress, Duda, SquareSpace, Weebly, Wix, Strikingly, LeadPages and ClickFunnels), Retargeting Tools (Facebook Pixel and Google Pixel), Growth-hacking Tools (Proof, Notifia, ManyChat, HotJar), Workflow Tools (Asana and #Slack), Google Adwords, Google Analytics, Google Search Console, Facebook Ads, Twitter Ads, Content Management Systems (Hootsuite and Buffer), Competitor Research (SimilarWeb, Spyfu and SEMRush), Presentation Tools (Prezi, Infogram and Canva), Video Editing Software (Sony Vegas, Camtasia), Survey Tools (Survey Monkey and Typeform)

Hobbies and Interests

Digital Marketing, Bot-building, Entrepreneurship, Startups, Alan Watts and Hitchhiker's Guide to the Galaxy.