Shawn Xu

Shawn Xu

Work History

Work History

Channel Marketing Intern – Websense, Inc., San Diego     

May 2010 – Present

-      Work in conjunction with Websense Channel Marketing Manager; oversee $1.5 million worth of channel     marketing campaigns for the American market per fiscal quarter

-      Coordinate all stages of logistical planning for channel marketing campaigns; includes campaign           approvals, booth presentations, cross-referencing leads, leads processing

Advertising Account Executive – Guardian, UCSD                             

November 2009 – May 2010

-      Fielded cold calls to pitch Guardian newspaper ad space; partnered with businesses such as Seaworld, Princeton Review, Chipotle, etc; garnered $7,000 worth of advertisements

-      Developed publicity strategy to increase readership; i.e. manage Web 2.0 campaign (Twitter, Facebook,           etc.), planned 800-attendee Spring Break Issue Launch Party

Sr. Marketing Assistant – University Centers, UCSD   

March 2009 – November 2009

-      Coordinate traffic control of jobs through the marketing cycle; 8-10 projects open weekly

-      Develop Marketing Channel Resources Guide for 28 University Center vendors

-      Generate marketing and public relations strategies for large scale University Center events,               i.e.            concerts, festivals, displays, etc.

Fundraiser – UCSD Telephone Outreach Program                             

September 2008 – April 2009

-Personally fundraised $6,000+ through telemarketing campaign

- Reached the Donor List, the top employee telemarketing achievement level

Marketing Intern – Daniel Puder LLC, Mountain View

June 2006 – June 2007

-Directed 90+ member high school team to conduct market research for sports entertainment firm Daniel Puder LLC

- Secured $7,000 of advertisements for launch of sports lifestyle publication, Puder Magazine

Education

University of California, San Diego

-Major: Political Science, B.A., & Psychology, B.S.

-Minor: Business

-Expected Graduation: 6/2012

-Cumulative GPA: 3.167

Homestead High School

-Graduated: 6/2008

-Cumulative GPA: 3.72

Test Scores

-      Cumulative SAT: 2020

-      Cumulative ACT: 29

Objective

To secure experiences through internships, leadership positions, and more in order to effectively gain business leadership experience in my college career.

Honors & Awards

PBL Competitive Event Awards            

2008 - Present

-1st  Place Public Speaking, State Leadership Conference (SLC) (2010)

-1st  Place Impromptu Speaking, State Leadership Conference (SLC) (2010)

-1st  Place Sales Presentation, State Leadership Conference (SLC) (2009)

-2nd Place Impromptu Speaking, SLC (2009)

-3rd Place Financial Services Presentation, SLC (2009)

-3rd Place Marketing Concepts, SLC (2009)

FBLA Competitive Event Awards            

2004 - 2008

-9th Place Business Plan, National Leadership Conference (NLC) (2008)

-5th Place Future Business Leader, SLC (2008)

-3rd Place Future Business Leader, Bay Section Leadership Conference (BSLC) (2008)

-4th Place Partnership with Business Project, NLC (2007)

-1st Place Partnership with Business Project, SLC (2007)

-1st Place Business Plan, SLC (2007)

-4th Place Marketing, BSLC (2007)

-2nd Place Partnership with Business Project, SLC (2006)

-4th Place Emerging Business Issues, SLC (2006)

-6th Place Introduction to Business, SLC (2006)

-5th Place Introduction to Business, BSLC (2006)

FBLA Leadership Awards                                                                                  

2004 - 2008

-Business Achievement Award, Leader Level (2008)

-Business Achievement Award, Business Level (2008)

-Business Achievement Award, Future Level (2007)

-Graduated with Honors, Leadership Development Institute – California North (2007,2008)

-Graduated with Honors, Institute for Leaders (2006)

Rotary International Awards        

2007 - 2008

-Rotary Achievement Scholarship, $1,000 (2008)

-Rotary Youth Leadership Award (2007)

Ernie Reyes’ Martial Arts Awards       

2006 - 2008

-3rd Place Tae Kwon Do Forms, Regional Tournament (2007)

-  1st Degree Black Belt, Tae Kwon Do (2006-Present)

Leadership Experience

Vice President of Public Relations – Interfraternity Council, UCSD

March 2010 – Present

-Pioneer the first ever Greek Vote Drive campaign; captured 2100 votes for pro-Greek candidates

-Work in conjunction with professional film organization Triton Television to develop first ever Greek-recruitment commercial

Vice President Internal – Lambda Chi Alpha: Pi Beta Chapter, UCSD

February 2010 – Present

-Develop aggressive social media campaign through Twitter, Youtube vlog, & Facebook fan page; locked in 458 followers in 14-day period

-Plan intensive five-day series of team-building, “brotherhood week”events under $170 budget for 53-man chapter, i.e. hikes, beach retreats, poker tournaments, barbecues, etc.

Press Secretary – Associated Students: Office of the President, UCSD

September 2009 – February 2010

-Actively developed publicity for President Utsav Gupta, i.e. utilization of Web 2.0, organization of quarterly press conferences, serve as liaison to external media channels

-Led 12 person intern staff in outreach efforts to 300+ UCSD student organizations 

Marketing Consulting Agent – Freelance, UCSD     

January 2009 – June 2009

-    Develop unique advertising solutions in order to generate increased revenue for student organizations; current clients include UCSD Human Powered Submarine (HPS) Team and the Muirstock Music Festival

-    Created press releases and generated publicity for the HPS Team, organized database of 60+ press contacts in the San Diego area

-     Produced 15-page marketing plan and sales presentation for advertisement sponsors for the Muirstock Music Festival, now actively seeking sponsorship funds

Vice President – Future Business Leaders of America (FBLA), Bay Section

March 2007 – March 2008

-Successfully planned and marketed the 2008 regional leadership conference for 450+ attendees; operated under a $10,000 budget

-Presented public workshops, such as “Running for Office” or “Business Achievement Awards” at the state Leadership Development Conference (LDI); audiences ranged from 10-85 members

Vice President of Conferences – FBLA, Homestead High

March 2007 – March 2008

-Coordinated conference registration for 200+ Homestead FBLA members and 17 Homestead FBLA officers

-Planned a three day Officer Retreat & Camping Trip on a $500 budget; developed agenda for strategy sessions and social activities

Program Director – National Honor Society (NHS), Homestead High

September 2007 – June 2008

-Established formal connection with the national organization of NHS

-Implemented an annual $1,000 scholarship program for students that developed innovative community service projects

-Organized and marketed 10+ major volunteer events supporting environmentalism and sustainability

Treasurer – Interact, Homestead High

June 2006 – June 2007

-Actively maintained $3,000 annual budget for Homestead Interact organization

-    Handled 3-5 financial transactions and/or records per week

-Planned 5 major community service events throughout the year; 30+ median member attendance

Co-Founder & Activities Director – HOPE Campaign, Homestead High

September 2005 – June 2006

-    Co-founded the Homestead HOPE Campaign to raise money for education efforts in poverty-stricken third-world areas

-    Raised $6,000+ for construction of a middle school in rural China via the Xing Xing program through various fundraising events

Portfolio