Shawn Xu

Shawn Xu

Work History

Work History

Channel Marketing Intern – Websense, Inc., San Diego     

May 2010 – Present

-      Work in conjunction with Websense Channel Marketing Manager; oversee $1.5 million worth of channel     marketing campaigns for the American market per fiscal quarter

-      Coordinate all stages of logistical planning for channel marketing campaigns; includes campaign           approvals, booth presentations, cross-referencing leads, leads processing

Advertising Account Executive – Guardian, UCSD                             

November 2009 – May 2010

-      Fielded cold calls to pitch Guardian newspaper ad space; partnered with businesses such as Seaworld, Princeton Review, Chipotle, etc; garnered $7,000 worth of advertisements

-      Developed publicity strategy to increase readership; i.e. manage Web 2.0 campaign (Twitter, Facebook,           etc.), planned 800-attendee Spring Break Issue Launch Party

Sr. Marketing Assistant – University Centers, UCSD   

March 2009 – November 2009

-      Coordinate traffic control of jobs through the marketing cycle; 8-10 projects open weekly

-      Develop Marketing Channel Resources Guide for 28 University Center vendors

-      Generate marketing and public relations strategies for large scale University Center events,               i.e.            concerts, festivals, displays, etc.

Fundraiser – UCSD Telephone Outreach Program                             

September 2008 – April 2009

-Personally fundraised $6,000+ through telemarketing campaign

- Reached the Donor List, the top employee telemarketing achievement level

Marketing Intern – Daniel Puder LLC, Mountain View

June 2006 – June 2007

-Directed 90+ member high school team to conduct market research for sports entertainment firm Daniel Puder LLC

- Secured $7,000 of advertisements for launch of sports lifestyle publication, Puder Magazine


To secure experiences through internships, leadership positions, and more in order to effectively gain business leadership experience in my college career.


University of California, San Diego

-Major: Political Science, B.A., & Psychology, B.S.

-Minor: Business

-Expected Graduation: 6/2012

-Cumulative GPA: 3.167

Homestead High School

-Graduated: 6/2008

-Cumulative GPA: 3.72

Test Scores

-      Cumulative SAT: 2020

-      Cumulative ACT: 29

Leadership Experience

Vice President of Public Relations – Interfraternity Council, UCSD

March 2010 – Present

-Pioneer the first ever Greek Vote Drive campaign; captured 2100 votes for pro-Greek candidates

-Work in conjunction with professional film organization Triton Television to develop first ever Greek-recruitment commercial

Vice President Internal – Lambda Chi Alpha: Pi Beta Chapter, UCSD

February 2010 – Present

-Develop aggressive social media campaign through Twitter, Youtube vlog, & Facebook fan page; locked in 458 followers in 14-day period

-Plan intensive five-day series of team-building, “brotherhood week”events under $170 budget for 53-man chapter, i.e. hikes, beach retreats, poker tournaments, barbecues, etc.

Press Secretary – Associated Students: Office of the President, UCSD

September 2009 – February 2010

-Actively developed publicity for President Utsav Gupta, i.e. utilization of Web 2.0, organization of quarterly press conferences, serve as liaison to external media channels

-Led 12 person intern staff in outreach efforts to 300+ UCSD student organizations 

Marketing Consulting Agent – Freelance, UCSD     

January 2009 – June 2009

-    Develop unique advertising solutions in order to generate increased revenue for student organizations; current clients include UCSD Human Powered Submarine (HPS) Team and the Muirstock Music Festival

-    Created press releases and generated publicity for the HPS Team, organized database of 60+ press contacts in the San Diego area

-     Produced 15-page marketing plan and sales presentation for advertisement sponsors for the Muirstock Music Festival, now actively seeking sponsorship funds

Vice President – Future Business Leaders of America (FBLA), Bay Section

March 2007 – March 2008

-Successfully planned and marketed the 2008 regional leadership conference for 450+ attendees; operated under a $10,000 budget

-Presented public workshops, such as “Running for Office” or “Business Achievement Awards” at the state Leadership Development Conference (LDI); audiences ranged from 10-85 members

Vice President of Conferences – FBLA, Homestead High

March 2007 – March 2008

-Coordinated conference registration for 200+ Homestead FBLA members and 17 Homestead FBLA officers

-Planned a three day Officer Retreat & Camping Trip on a $500 budget; developed agenda for strategy sessions and social activities

Program Director – National Honor Society (NHS), Homestead High

September 2007 – June 2008

-Established formal connection with the national organization of NHS

-Implemented an annual $1,000 scholarship program for students that developed innovative community service projects

-Organized and marketed 10+ major volunteer events supporting environmentalism and sustainability

Treasurer – Interact, Homestead High

June 2006 – June 2007

-Actively maintained $3,000 annual budget for Homestead Interact organization

-    Handled 3-5 financial transactions and/or records per week

-Planned 5 major community service events throughout the year; 30+ median member attendance

Co-Founder & Activities Director – HOPE Campaign, Homestead High

September 2005 – June 2006

-    Co-founded the Homestead HOPE Campaign to raise money for education efforts in poverty-stricken third-world areas

-    Raised $6,000+ for construction of a middle school in rural China via the Xing Xing program through various fundraising events

Honors & Awards

PBL Competitive Event Awards            

2008 - Present

-1st  Place Public Speaking, State Leadership Conference (SLC) (2010)

-1st  Place Impromptu Speaking, State Leadership Conference (SLC) (2010)

-1st  Place Sales Presentation, State Leadership Conference (SLC) (2009)

-2nd Place Impromptu Speaking, SLC (2009)

-3rd Place Financial Services Presentation, SLC (2009)

-3rd Place Marketing Concepts, SLC (2009)

FBLA Competitive Event Awards            

2004 - 2008

-9th Place Business Plan, National Leadership Conference (NLC) (2008)

-5th Place Future Business Leader, SLC (2008)

-3rd Place Future Business Leader, Bay Section Leadership Conference (BSLC) (2008)

-4th Place Partnership with Business Project, NLC (2007)

-1st Place Partnership with Business Project, SLC (2007)

-1st Place Business Plan, SLC (2007)

-4th Place Marketing, BSLC (2007)

-2nd Place Partnership with Business Project, SLC (2006)

-4th Place Emerging Business Issues, SLC (2006)

-6th Place Introduction to Business, SLC (2006)

-5th Place Introduction to Business, BSLC (2006)

FBLA Leadership Awards                                                                                  

2004 - 2008

-Business Achievement Award, Leader Level (2008)

-Business Achievement Award, Business Level (2008)

-Business Achievement Award, Future Level (2007)

-Graduated with Honors, Leadership Development Institute – California North (2007,2008)

-Graduated with Honors, Institute for Leaders (2006)

Rotary International Awards        

2007 - 2008

-Rotary Achievement Scholarship, $1,000 (2008)

-Rotary Youth Leadership Award (2007)

Ernie Reyes’ Martial Arts Awards       

2006 - 2008

-3rd Place Tae Kwon Do Forms, Regional Tournament (2007)

-  1st Degree Black Belt, Tae Kwon Do (2006-Present)