Shawn Michael Cui

  • Beijing Shi, 1000 Beijing China
Shawn Michael Cui

Executive Briefing

• Innovative marketer/strategic communicator with 6 years of project management, PR and organizational planning experience in multi-national environments;

• Transformational leadership style integrating system-driven methodologies and hands-on, real-life entrepreneurial practice;

• A discretionary eye for developing new products and services; managed consumer goods and services brands that are marketed to various markets under different distribution and retail channels;

• Broad experience leading cross-functional teams on multi-threading tasks; proven skills in managing human and financial resources as well as critical timing to achieve excellent execution.

Work History

Work History
Jul 2009 - Present


Cypress Management Consulting Co., Ltd

Cypress is a leadership development and consulting firm, dedicated to making a sustainable positive impact by helping education leaders and business owners to improve their leadership capacity and organizational effectiveness.

• Oversaw Public Relations to domestic and international audiences; 

• Primary correspondent to key international business partners and clients;

• Planned and organized five Cypress Leadership Conferences for 120+ executives around China; 

• Managed allocation of over $100,000 USD for two earthquake relief programs in Sichuan and Yushu;

• Conducted leadership coaching and other training sessions.

Sep 2008 - Jul 2009


LOHASO Technology Co.,LTD

LOHASO is an E-Retailing Company with a specialty in manufacturing and selling upscale quality, natural ingredient cheesecakes which can be ordered online/offline and delivered in person.

• Devised the business model and business plan for the start-up of LOHASO, a non-store cheesecake retail business;• Oversaw the early-stage set-up, operating budget, banking relationships, insurance, legal, and inventory management;• Developed branding and positioning strategy; implemented marketing and website campaigns to reach desired audiences;• Supervised Product Manager and Business Development Manager with all aspects of the new product development and implementations.

Jul 2005 - Dec 2007


Sias International University

Sias International University is the first and only solely American-owned University in China. Its mission is "to develop business minded, diligent and innovative professionals to meet the urgent demands of trans-national corporations and enterprises."

• Co-supervised one of China's largest university foreign faculty teams of 120+ expatriate employees and their human resource needs;• Oversaw the recruitment, selection, placement, orientation, and training of over 40 overseas teachers every year; developed a cultural transition program for expats entering mainland China;• Networked and established external partnerships with overseas schools, corporations and individuals in order to associate with well credited schools worldwide, maintain a high grade of education, and recruit international teachers/students;• Designed and coordinated multiple multi-cultural annual events for the school, such as the week-long International Cultural Exhibition and the SIAS Summer Sessions;• Founded and directed annual "Winning the Future" International Summer Camp, which merged creativity & problem solving sessions with entertaining, real-world simulations; managed over 300 volunteers, and a total of 589 multi-national campers in three years.

Jan 2006 - Jul 2006


Silk Road Ventures (Part-time Research)

Silk Road Ventures seeks to make a profit while making a difference. It currently invests in China, Russia, and Eastern Europe. 

• Coordinated SRV China Representative Office set-up; one of the primary liaisons between the U.S. Office and the Chinese partners;• Managed the office operating budget and cash flow of about ¥15,000RMB per month;• Recruited and trained 30+ multi-national employees and interns for field research of California Industrial City, a $50 billion USD scale project co-operated by the SRV Investment Group and the Henan Provincial Government.

Mar 2004 - Mar 2005


Chanson Culture Communications Co., Ltd

Chanson Culture Communications Co., Ltd. founded in Beijing in 1999. It focuses in cultural communications between China and overseas, organizing corporate events, commercial promotions. It has well established its reputation in the industry. 

• Planned and organized high-profile public relations events and marketing campaigns for multi-national companies such as 2004 Lufthansa Airline New Business Class Seats Release;• Received high customer service feedback from clients such as members of German Chambers of Commerce.