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Summary

Hi! My name is Shawna Haynes. In June 2011 I graduated from the University of Oregon's School of Journalism and Communication with a bachelor's degree, double focus in advertising and public relations. I am passionate about effective communication through writing, speaking and social media. I am an active member of PRSA and the PRSA PDX Metro Chapter.

I was selected as one of fifteen for the Portland Senior Experience, a premiere college internship program that takes place in Portland during senior year. During that time, I interned for the Office of the Mayor with the City of Beaverton. During my time at the University of Oregon, I sought out every opportunity I could to go above and beyond classroom learning to broaden my knowledge of communications. I was an active member and co-VP of Communications for PRSSA, an account executive for Allen Hall Public Relations and I participated in other various campus events.

I feel that my experiences at the University of Oregon have prepared me for a bright future in communications, and more specifically in public relations, advertising and marketing. I know that my passion, experience, education and motivation to excel at everything I do will make me an asset to your company.

Thank you for your time and consideration. Feel free to contact me if you have any questions or possible opportunities.

Portfolio

Work experience

Aug 2011Present

Part-time Marketing and Communications Director as well as Seamstress

Jean Marie's Fabrics and Sewing Machines
Mar 2011Jun 2011

Public Information Intern

City of Beaverton - Office of the Mayor

As part of the Portland Senior Experience Program, I received the opportunity to intern with the City of Beaverton. Beaverton's motto is to be "the best of Oregon," and through my writing and communication skills, I help ensure we are truly "the best of Oregon." 

  • Researched and wrote many news releases
  • Gained media coverage of events from outlets including the Beaverton Valley Times, Portland Tribune, KATU and OregonLive
  • Researched information for the mayor's talking points and speeches
  • Helped with coordinating and planning various events
  • Attended events and took pictures for the City of Beaverton Facebook Fan Page
Sep 2010Mar 2011

Account Executive

Allen Hall Public Relations

The best and the brightest public relations, marketing, advertising, electronic media and graphic design students at the University of Oregon can be found brainstorming, collaborating and doing stellar work every day for small businesses and nonprofits. It’s not a class or a club… it’s Allen Hall Public Relations, a professional- caliber student-run firm with more than a decade of experience planning and implementing successful campaigns.

  • Created public relations tactics for The Muscular Dystrophy Association (MDA)
  • Helped develop a public relations plan for our team to use as a guide throughout the year
  • Pitched to local media and successfully got coverage of events
  • Attended weekly agency and team meetings
  • Managed all my responsibilities with time tracking 
Sep 2010Mar 2011

co-VP of Communcations

Public Relations Student Society of America

The Public Relations Student Society of America (PRSSA) is the preeminent pre-professional organization for students pursuing careers in public relations and related fields. PRSSA is comprised of nearly 10,000 students at colleges and universities across the nation and abroad.

  • Participated in weekly meetings as an active member
  • Helped with the event planning for USA Network's PSYCH College Tour
  • Helped design and implement a new logo and template for signage
  • Set up and organized meetings and projects for the Communications Team
  • Took charge in making promotional material and publicizing all fundraisers
Mar 2010Dec 2010

Social Media Intern

Lane County Farmer's Market

  • Wrote the organization's mission statement and biography
  • Created a Facebook fan page and a Twitter account for the Market
  • Used social media to engage people who cook organically by sharing recipes and tips
  • Held three contests at the Market to procure customer information and used the information to recruit fans to the Facebook page (90 percent of the recruited audience joined the fan page)
  • Achieved engagement on fan page, as measured by comments to the site and reposted content
Sep 2009Dec 2010

Front Desk Assistant

Allen Hall Advising Office

  • Used organizational skills to prepare 1,400 journalism student files for three advisors
  • Took charge of managing the transfer of all files from paper to the Internet
  • Greeted students and attended to their needs
Sep 2009Jun 2010

Vice President

Ad Society

Nationally affiliated organization actively promoting the advertising profession through sponsorship of lectures, panel discussions and other opportunities for interaction.

  • Promoted events through posters, Facebook and Twitter and surpassed the attendance goals
  • Hosted ad industry professionals, toured Allen Hall and attended to their needs
  • Helped direct a FourSquare campaign for client BioTaxi that was so successful that demand outpaced the availability of taxis

References

Tiffany Gallicano

"Shawna is a smart, engaged public relations student who is committed to learning. She is very driven – she thrives on a busy schedule with multiple deadlines, and she takes the initiative to introduce ideas and work on projects." - Tiffany Derville Gallicano, Ph.D

John Mitchell

"Shawna is currently an active member of the University of Oregon's PRSSA chapter and holds a leadership position as Co-Vice President of Communications. She diligently attends all meetings eager to participate and engage in discussions, and she actively seeks out tasks and provides input for all events." - John Mitchell, 2011 National Nominating Committee, North Pacific District, PRSSA

Harsha Gangadhartbatla

"Shawna is a hardworking, multitasker who is committed to completing every task she undertakes. Shawna has an excellent work ethic; she manages her time efficiently and is a great team player." - Harsha Gangadharbatla, Ph.D

Bill LaMarche

“Shawna has worked in the Mayor's office since March and has been a terrific intern. She is dedicated and thoughtful in her work--and regularly brings good ideas to the group. She works well in a fast-paced environment and is definitely a team player. Shawna is well liked by her peers and clearly cares about her work. She has already had a number of successes, including PR support for a Child Abuse Prevention event at the city library and writing an impassioned speech about the excellent service the Oregon Food Bank provides to our community. I have enjoyed working with Shawna and believe she has a very bright future.” - Bill LaMarche, Public Information Manager at City of Beaverton 

Katie Hall

"Shawna and I collaborated on a campaign for a capstone class together. It was great to work with her because she has great energy and is incredibly friendly. Work always got done and the product that came from it was fantastic. She's was more than just a good worker, she's a friend." - Katie Hall, University of Oregon Adverting Student

Angela Seits

“Shawna seeks out professional development opportunities at the School of Journalism and Communication, not only within the field of public relations, but also within advertising and journalism. She is a well-rounded student who actively works hard to understand the communications industry. As the advisor to her AHPR team (student-run public relations agency), I found Shawna to be motivated, professional, talented and to possess a high degree of maturity and interpersonal skills.”  - Angela Seits, Graduate Teaching Fellow, AHPR Account Advisor

Matthew Casey

“Shawna and I collaborated on a research project in college. It was great to work with someone as motivated and friendly as she was. Work got done, and we were able to build a friendship. It was an awesome experience.” - Matthew Casey, University of Oregon Advertising Student, Intern at Ad Agency R/West

My Social Media

Education

Jan 2008Jun 2011

Bachelor of Science

University of Oregon
  • Double focus in advertising and public relations, minor in multimedia
  • Member of the Dean's List for the School of Journalism and Communcation 
  • Accepted into the Portland Senior Experience Program for spring term 2011

Skills

Web design
Adobe Flash Dreamweaver HTML
Programs
Adobe InDesign Adobe Photoshop Adobe Illustrator  Final Cut Pro Microsoft Office Suite Keynote
Account Management
Creative Briefs
News Releases
Backgrounders
PR Plans
Media Kits
Pitching
Social Media
PRXBuilder PitchEngine Google Docs Twitter TweetDeck Facebook Blogging FourSquare Delicious LinkedIn Slideshare Youtube Flickr Google Analytics