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Shashidhar Parameshwaran

Global Marketing Manager

Work experience

Jan 2014Present

Global Marketing Manager

Cotelligent India Pvt Ltd.,
  • Responsible for planning, development and implementation of all of the Tech democracy’s marketing strategies, marketing communications, and public relations activities, both external and internal for the APAC ,EMEA & US regions. Building awareness for the brand both internally and externally.
  • Develop & implementation of brand strategic vision, goals and plans. Conduct assessments market and competitive activity and recommends strategies for Marketing and Brand campaigns.
  • Responsible for planning & finalizing rollout of Marketing communication and route across all markets using market vehicles to reach the target audience quarter on quarter basis for the 3 business units in discussion with the respective BU managers.
  • Generate qualified, validated sales pipeline through marketing activities across each line of business and region.
  • Development of vendors to deliver tactic as per the campaign strategies planned.
  • Part of the senior management team reporting to the CEO.
Jul 2011Mar 2014

As Brand Identity Strategist -  ISA

IBM India Pvt Ltd., 
As Brand Identity Strategist,) Report to the Brand Systems Manager for India(South Asia), on parallel report & work with GMU team Asia Pacific & Worldwide Brand System Team. Work with HR, RESO and Content Creation teams in adherence to the IBM guidelines to ensure provision of brand management to the clients. Act as an SME for IBM Brand, IBM Brand Character and Value-Based Brand Strategy to all business units of IBM. Improve and lead all initiatives on client, employee, community, investor and business partner experience across Business Units. Support the development and implementation of brand strategic vision, goals and plans. Conduct assessments of programs, market and competitive activity and recommends strategies for brand campaigns. Managed Smarter Planet Reference Program with a target of 18 publications, 3 named reference for 2012, contributing 15 references through reference identification. Ensured that the references meet all criteria set by the WW team. Conducted 4 Enablement Sessions for internal teams and vendors in 2012 on all aspects of brand management and guidelines. Established a process with RESO and GMU Team for corporate branding across new locations, enabling uniform employee experience and brand communication.
Jan 2009Jul 2011

Marketing Manager, Software Services Group

IBM India Pvt Ltd.,
Marketing Manager, Software Services Group Reported to the Software Group Services Manager for India-South Asia on all marketing activates including planning, execution and pipeline creation. Developed the relationship with the extended teams like Ogilvy, GPJ & other implementation partners. Responsible for planning & finalizing rollout of communication vehicles or route to market vehicles to reach the target audience quarter on quarter basis for the 3 business units in discussion with the respective BU managers.
Feb 2007Jan 2009

IMC Specialist 

IBM India Pvt Ltd., Technology Adaptation Program(DTA)-Software Group
Developer led Governance and Risk Management program(GRM)-Software Group Led Business solutions-General Business Infrastructure solutions-General Business Competitive-General Business Updated tools, decision check points and MIS tools deployed for the IMC Team for planning & implementing the process of IMC, using worldwide assets. Achieved commendations from the GTS marketing lead for the collaborative work style with the teams.
Jul 2006Feb 2007

Program Manager, Corporate Community Relations(July 2006-Feb 2007)

IBM India Pvt  Ltd.,

As Program Manager, Corporate Community Relations Reported to the Asia Pacific vertical based out of Australia. Customized and implemented IBM's worldwide Corporate Social Responsibility Projects to India. Acted as an In charge of IBM Flagship Programs namely Kidsmart, Tryscience & ON Demand Community Program for India; Part of the Execution Team on Accessibility Works, Web Access Technology & World Community Grid Programs. Recipient of the Appreciation Certificate from the Country General Manager for being a part of the team to organize EXCITE Camp at Bangalore for High School children. Planned & coordinated with Media & Communications Team-India on Media Releases for various CCR projects. Had been an in charge of the On-demand Community Program and released 7 ODC grants in a span of 4 months.

Sep 2004Mar 2006

Project Manager


Project Manager, Karnataka; Project- Shakthi Vani 

  • Managed and deployed 104 teams across 104 taluks of Karnataka as per client’s requirements.
  • Successfully completed Project’s Phase I as per client’s requirements. Had been the first in the 4 States to clear all account queries and settle account for Phase I activity.
  • Developed Reporting/ Accounting Systems and Process for the activity in Phase II across 9 states in India.
Jan 2003Sep 2004

Operations Manager

Key Clients Handled: Empee Distilleries-Old Secret XXX Rum· Madras Cements Ltd-Super Plaster· Shaw Wallace Ltd-Director Whiskey & Antiquity· Hindustan Lever Ltd-Knorr Soups· UB Ltd-Signature Whiskey & Shotz Ready to Drink· ING Vyasa Bank Won the Best Plan Award for conceptualizing the Top Performer's Award Event of Alliance Bajaj Insurance. Successfully handled the launch of‘ Old Secret' Rum across Chennai and 5 towns in Southern India. Pivotal in increasing Over-the-Counter Retail Sales from 5 nips per day at the inception of activity to 45 nips per day. Planned, organized & executed‘ Annual Shareholder's Meeting' for ING Vyasa Bank within a short span of 48 hours. Acted as a Member of the Planning Team for Brand and Operations Management for key clients across South India
Aug 2001Jan 2003

Manager - Operations 

Member-Team Process Management-Implementation Managed projects for product placement, branding and brand communications for MNCs, Corporate & Institutional clients. Key Clients Handled: BP Lubricants, India Tobacco Co and Amara Raja Johnson, etc Developed and managed a network of Implementation partners for executing the projects. Key Projects Executed: Planned and implemented the India Population Project-IX(a World Bank Funded Project) for Health and Family Welfare Department, Govt. of Karnataka. Wheel and Breeze Projects for Hindustan Levers Ltd in Karnataka and Andhra Pradesh. A1 Power project for Hindustan Lever Ltd. in Karnataka. Conceptualized an innovative form of Brand Communication in Cinema Theatres. Executed a campaign for communicating the concept of Vitaminised Teas at rural level. Acted as a State Coordinator for Karnataka & Andhra Pradesh. Used media channels for rural and social communication as well as to track market response through surveys to provide feedback to Planning Team on project effectiveness.
Apr 1999Aug 2001

Executive Business Development

A DIVISION OF ZEE TELEFILMS, MUMBAI-Executive Business Development Worked with the potential clients to promote Web Development Solutions, Internet related Products & Services and Web based Product Promotions. Provided advisory services to ZEE Group of Companies on the selection of best Channels for Web-enablement of the company. Ensured accuracy of data in electronic format for display of Zee products on e-Shopping Mall. Ensured that the projects adhere to the clients requirements with timely deliverables.


Jan 2009Jan 2011

Post/Graduate diploma in Business Management

Symbiosis Center for Distance learning

18 months distance learning course in collaboration with IBM learning. Classes were held in IBM premises during the weekends. Was the co coordinator for the batch of 40 people.  



Bangalore University

Graduation Course from Bangalore University, Was awarded the Bachelor of Commerce degree at the end of course completion. 



I have been part of team on strategy right through my days with agencies, Have experience to contributing to both long and short term strategy based on ground level experience, which include expectation setting and time needed for results for any given strategy  to work  , implementation time needed and changes needed for the strategy to work.   

corporate branding

Was part of the  Corporate branding team for India - South Asia in IBM. 



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