Sharon Green

Sharon Green


Career Goal:

Obtain distinctive jobs with a focus in the following areas:

Marketing Field, Project Management, Business Development, or Corporate Communications

Summary of Qualifications:

Post graduate Studies in an MBA

Limited Knowledge of the Cotonou Agreement and CARIFORUM Structure

Excellent oral and written communication skills

Proven commitment to achieving goals

Branding, marketing, crisis management and over twenty years diverse business management .

Knowledge of IT applications: MS Office, Word, Excel, Ms Project and Power Point

Preparation, coordination and monitoring of work plans, strategies and programmes, to align business


Project management.

Working with Brands defining and supporting the regions strategic overall business strategy with

respect to the product lines, service channels and new business initiatives of each business unit in the


Production of marketing materials to support marketing and public relations campaigns.

Strong human relations skills and superior communication skills including negotiating skills.

Formulate robust strategies to disseminate information.

Ability to identify clients’ needs and appropriate solutions

Managing a Creative Services company with a staff complement of 14 employees.

Formalized and articulated a process of approval for corporate social responsibility and managed all

corporate communications for the region in association with the global corporate communications


Twelve years experience working in a manufacturing company in areas of international marketing,

advertising, distribution, product development and supply chain management, and over thirteen years

diverse business management experience.

Extensive Experience working throughout the Caribbean and International Regions.

Good liaison with global and Caribbean experience, capable of adaptation and bridging complexity.

Ambitious and, flexible team player.

Work experience

Work experience
Jun 2009 - Present

Managing Director


Ideas Inc. is a business development consultancy. With 20 years experience in Business Development in the Caribbean and International markets, working with clients such as USAID, American University of Antigua, Skyviews Inc, CTV, Epicurean,Food Brokerage and others, we have added value to companies through successful employee and management training, public relations, branding, marketing and event execution.

Ideas Inc applies the proven business strategies of efficient execution and accountability to companies to improve their bottom line. We offer marketing, PR, employee training and event planning to a wide array of businesses. Our training programs are customized to meet the immediate needs of our clients.

Our major strengths are: Innovation - Passion, Novelty and Charisma with a commitment to excellence.

We have helped our clients to convey a new and exciting experience to their existing customers and to attract new customers by taking the time to discover what makes their product unique in their market.

2008 - May 2009

Chief Marketing Officer

Stanford Caribbean Ltd

Work in the position of the Chief marketing Officer and Director of Creative Services with the following work responsibilities as the position holder :

Take necessary steps for development and implementation of new policies.

Take the leading part in recruiting and training.

Perform as liaison between the company and other Stanford Businesses.

Provide maintenance regarding staff training curriculum.

Implementing internal controls and measures and monitoring the efficacy of these controls.

Justifying staffing levels to ensure the necessary knowledge, skills and abilities needed were present.

Defining the regions strategic direction with respect to its product lines, service channels and new business initiatives in collaboration with other CMO’S in Stanford’s other regions, to support our overall business strategy locally, and the Stanford brand globally.

Manage all media, events, social responsibilityefforts and strategic communications, working closely with the Regional Managing Director.

Responsible for the overall management of the department, synchronization of the departments mission with the Mission of the Caribbean region, and overseeing the overall planning and organizing and development of work programmes of the department.

Engage in Crisis Management employing techniques to work with the employees.

Ensuring the employees full understanding of the brand and what it means with regards to their employment.

Mar 1996 - Jul 2008

Marketing and Sales Manager

Antigua Distillery Ltd

Work in the position of the Sales and Marketing Manager with the following work responsibilities as the position holder :

Managing a direct sales team comprising ten employees and the sales team of five  distributor companies for Antigua Distillery’s brands.

Training and motivating the overseas agent’s sales team especially in areas of customer service and merchandising. 

Forecasting and analyzing sales for both Antigua Distillery Ltd and Premier Beverages. 

Identifying employees and client training needs and prepared winning proposals.

Assisting with design of production schedules and maximizing the distribution efficiency.

Receiving regular feedback from all the agents and distributors, as well as from the plant manager and line staff.

justifying existing suppliers and locating new ones and liaising and maximizing the    efficiency  of all other suppliers.

 Designing and implementing customer service analysis area to chart customer dissatisfaction  and working with cross functional teams to eliminate the host causes and increase customer satisfaction.

Marketing and advertising of all products manufactured by Antigua Distillery Ltd and distributed by Premier Beverages.

Executing international launching of the products; product development research.

Establishing international awards for the ADL’s brands.

Recruiting Agents throughout the chain of Caribbean islands and Europe and attending international trade fairs.

Assisting in the implementation of standards and ensuring regulatory compliance.

Jul 1995 - Mar 1996

Sales and Marketing Executive

Island Provision Ltd

Work in the position of the Sales and Marketing Representative with the following work responsibilities as the position holder :

Responsibilities included the planning and execution of promotions for different activities on the island

Building close interpersonal relationships between the company and the hotels, charter boats, and restaurants on the island

Identifying client training needs by analyzing statistics and developed training materials for the employees

Accounts receivable

Initiating product diversification and building an export trade with neighboring islands

Assisting in the forecasting and analyzing sales for the company

planning of promotional events


Jun 2000 - Aug 2002

Masters Degree

University of the West Indies, Barbados

Executive Masters of Business Administration (Hons.)

Course work included group dynamics, behavioral science, quantitative business applications, human resource management, business law, business, government and society, managerial economics, financial accounting, management information systems, supply chain management, production & operation management, marketing management, management accounting, and strategic planning & strategic management.

Sep 1985 - May 1989

Bachelor Of Commerce Degree

St Mary's University

Course work included courses in Marketing, Retailing, International Marketing, Public Finance,

Industrial Organization, and development Economics.