Sharon Troia

Sharon Troia

Manager, Digital Marketing and Developer Outreach

  • San Jose CA
Work History
Work History
Jan 2014 - Present
Manager, Marketing & Developer Outreach
BlueSnap, Inc.

Developer Marketing

  • Responsible for tapping into the e-commerce developer community
  • Identify key gaps in our competitive developer offerings create action plans to address them
    • Revised developer website and API documentation
  • Launched 1: many developer outreach ad campaigns to raise awareness
    • 300% increase in developer landing page visits m/m

Partner Marketing

  • Marketing lead for partner initiatives, cross blogging, newsletter insertions, partner pages, etc.

Lead Generation

  • LeadGen Strategy development and execution
  • Launched corporate newsletter
    • 100+ subscribers per month
  • Customer referral program

Marketing Ops

  • Maintained entire corporate website, copy writing and design
  • Administrator of marketing tools, Silverpop, Hubspot and Visistat
Mar 2013 - Sep 2013
Consultant - Developer Outreach Specialist
Expertmaker
  • Refreshed and enhanced the developer program offerings and the developer portal website
  • Planned developer events and developer outreach programs
  • Responsible for revamping content and layout for training materials for enterprise level partners to fully take advantage of the Expertmaker toolkit and APIs
Sep 2013 - Feb 2013
App Developer Recruitment Specialist
Nook Media LLC
  • Responsible for 1: many developer outreach initiatives to bolster NOOK apps catalog
  • Attracted new developers to the NOOK Developer program primarily through direct email campaigns resulting in 100+ new developers in targeted categories per month
  • Nurtured new developers coming into the program through a series of webinars designed to ease the onboarding process
  • Created a better experience for key accounts coming into the program by closely monitoring each incoming developer and flagging special accounts for the business development team
  • Raised cross org visibility via a weekly report including sales data, operational status, business development and marketing highlights.
Feb 2004 - Sep 2012
Sr Developer Relations Engineer
Advanced Micro Devices

Created Strategic Developer Programs

  • Played a strategic role in the inception, and continued evolution of AMD's software developer community program based on competitive analysis and custom research
  • Worked cross functionally with engineering and product teams to craft the developer audience messaging and strategy

Lead Awareness and Outreach

  • Created integrated marketing campaigns that  included elements of online advertisements on 3rd party developer network sites, product landing pages, newsletter items, blog posts, forum posts, trade show presence, social media and content marketing

Lead Community Building Programs

  • Connected our community to our experts through live webinar series, coding competitions, videos, chat sessions, blogs and forums
  • Ran a coding competition with TopCoder
    • Set a new record for highest registration for a Topcoder innovation competition (62% more registrations than previous record)

Content Generation

  • Produced monthly newsletter for the software developer audience distributed to 42, 000+ members using Eloqua
    • Launched new community spotlight section
  • Lowered barriers to technology adoption by setting a clear content strategy and creating a substantial online technical reference library
    • Worked closely with engineering and product teams to produce over 100+ technical articles, 15+ videos, 20+ blogs, 20+ webinars

Developer Event Management

  • Managed AMD's presence at 5 Microsoft Professional Developer Conferences
    • AMD in-booth demo was featured in a 3rd party blog and video generating 4, 571 views and 15 likes
  • Co-sponsored developer meetups and drove audience generation via social media outreach

Product Marketing Support

  • Conducted yearly customer satisfaction surveys and analysis and monthly customer polls to help set product feature enhancements
  • Tracked monthly download stats and shared with product teams and redesigned product pages as needed 
Jun 2000 - Feb 2004
Sr. Strategic Alliances Manager
Advanced Micro Devices
  • Gained partner support and early adoption of AMD's x86-64-bit instruction set.
  • Specialized in consumer and professional multimedia ISVs and IHVs.  Partners included: Canon, Epson, Brother, Sony, Kodak, Canopus, M-Audio, Guillemot, Softimage, Discreet and others.
  • Served as the go-to-person for all partners' engineering, sales, business development and marketing related issues and opportunities.
  • Created custom engagement plans for each ISV/IHV that included a partner market analysis, engagement strategy & objectives, tactical plans, risks & mitigation, resource and budget forecast.
  • Spread awareness of 64-bit partner products with go-to-market activities such as press releases, print ads, website promotions, case studies, trade shows and demos.
  • Project managed the launch platform specs for 64-bit hardware with Microsoft in order to ensure end-to-end 64-bit system compatibility for OEM sku's in preparation for the Windows x64 launch
  • Created and presented road maps and marketing plans to executive management and c-level partner contacts.
Education
Education
Skills
Skills
Developer Marketing
Advertising in developer publications, overseeing  the creation of developer documentation, gathering developer feedback, developer events, recognition programs
Digital Marketing
Newsletter, copy writing, campaign management
Webinar
Content plan, hosting, signing up guest speakers, production
Event management
Gathering w
Strategic Alliances
Creating partnerships from ground up
References
References
Jag Wood, Director of Marketing at Intel
"Sharon was a true delight to work with. Sharon balanced our team with her strong skills routed in marketing, developer outreach and program management. Sharon was a high performer who always delivered. She is thoughtful in everything she does and manages, ensuring every detail was covered."
Kelly Seelig, SVP of Marketing at Bluejeans
"Sharon is a highly skilled marketing person, able to work both strategically and tactically with ease and confidence. She continually combines her deep understanding of technology with her unbridled creativity to develop highly customized and results driven marketing programs that maximize efficiency and effectiveness on all levels. I would happily work with Sharon again in a minute."