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Summary

Social Media Marketing – Digital Strategy – Data Driven – Public Relations and Communications Professional highly skilled in interpersonal communications in both Spanish and English. Knowledgeable in the use of social media marketing to increase publicity on sites including Facebook, Twitter, LinkedIn, Pinterest, YouTube and Google+. Forward thinking and innovative thinker especially when it comes to marketing and public relations Passionate about increasing brand and company visibility through various marketing methodologies.

Specialties:

  • Social media, marketing and public relations.
  • News, editorial writing and editing.
  • Website management and newsletter creation.
  • Search engine optimization.
  • Media advertising sales. 
  • Above average skills in Adobe Creative Cloud, Microsoft Office Suite and AP Style.

Work History

Feb 2014Present

Digital Community Manager

National Cattlemen's Beef Association

Responsible for communicating online with target audiences through two-way conversations. Discover and manage how to best share content in the digital landscape and serve as the brand voice online and on various social media properties. This position requires a strong storytelling and writing focus and delivers interactive content to reinforce the positive brand image as well as deepen engagement from the target audience.

•Manage and create content for the beef brand social media and online accounts like "Beef. It's What's For Dinner." Facebook Page, YouTube Channel Twitter handle, Pinterest account etc.

•Monitor and identify online conversations the beef brand should engage and interact with including social media channels and blogs.

•Work with agencies to create and direct effective interactive content for the beef brand, includes promotional and advertorial content.

•Understand and incorporate best practices for developing communities including social listening, and reviewing analytics and measurement tools to always be effective with beef content.

•Serve as a project manager/liaison for brand's digital communities and work collaboratively across teams and agencies

•Stay up to date on new digital technologies, tools, best practices in relation to social media engagement, measurement and food trends.

Nov 2013Present

Social Media and Marketing Manager

Your Castle Real Estate

The primary objective is to brand the Monica Perez Real Estate Team and attract clients via social media. Objectives include updating website, creating written blog and video blog content and assisting the company in all marketing efforts.

•Streamline all online outreach, including creating a specific plan and a detailed system for the company’s social media outreach. Created continual means of implementation of the social media system and included measurable ways to track success of the social media outreach.

•Social content consists of text, photos and video on Facebook, Twitter, Pinterest, blog and company website.

•Updating website content on WordPress platform (text and video)

•Creating blog posts and system for consistent content

•Creating video content for website and video blog

•Assist in all detailed efforts to raise awareness of the company online

•Reach out to past clients for online testimonials

•Upgrade IDX search system on website and implement onto current website •Updated search engine optimization of website

Education

Aug 2015Present

Culinary Certification

Escoffier School of Culinary Arts

Culinary Arts Certification

Jan 2008May 2010

Bachelor of Arts and Sciences

Metropolitan State University of Denver

Degree in communications with a minor in Women's Studies

Aug 2005Dec 2007

Bachelor of Arts and Sciences

University of Northern Colorado

Journalism

Portfolio

Social media and website content produced and executed

Awards