- Accountable for P&L, financial (EBITDA, RONA, ROI, revenue & margin), and business growth targets to realize the full potential in the Asian markets.
- Accountable for the achievement of quality, EH&S performance objectives in every aspect in all locations and markets.
- Develop and implement 5-year strategy and business plan in alignment with the global division and corporate strategy.
- Achieving established objectives and returns for the manufacture and marketing of products, process, and technology to ensure profitable growth.
- Identifying, exploring M&A and strategic alliance co-operations.
- Establishing the relationship in the governmental for both state and provincial level in China and other strategic region.
1.Working with the Managing Director Global Operation based in US to develop and implement strategic plans that are specific to the Asian business and in alignment with the Global strategic direction and plans.
2.Direct Management and control of the business entity in Asia including material sourcing, manufacturing operation, Quality Control, Finance and Administration, Sales & Marketing, Human Resources, IT and communication.
3.Be the Leader in risk evaluation in this high volatile market including currency exchange, increasing raw material and transportation costs, downturn in the global economy, and rapid changes in business regulation especially in China (VAT refund, taxes, new labor law, anti-dumping issues etc).This risk evaluation also includes industry/manufacturing rationalization, competitive stability, together with talent retention and succession plan.
4.Kept close contacts with raw materials suppliers and customers to manage the product costs in order to establish benchmarking pricing strategies with local and overseas competitors.
5.Understood the customers’ current and potential challenges, and explored solution with great customers involvement.The principle of “Customer success is ours” has been at the fore of the mission to grow with our customers.
6.Implementing and complying with corporate policies and ensure a high standard of management in the company’s ethical and responsible care policies.
7.Ensuring that the company maintains a high level of quality, EH&S management, and achieved the record breaking lost time accident especially in the manufacturing facility.
8.Exploring options on strategic ventures, acquisitions and alliance partners in driving the growth opportunities.
9.Maintaining credibility with the company’s main customers, distributors and suppliers, ensuring through negotiation, the protection of key accounts and the development of current business.
10.Establishing a strategic relationship with the relevant state and provincial governmental bodies especially in China to protect Intellectual Properties, Registration, and Trademark and to lobbying the new regulations in favor to the International Standard and Compliance.
11.Liaise and co-ordinate with other senior management staff within the Global division to determine priorities for research and development and marketing strategies.
12.Actively engage in strategic teams like EHS, fiscal compliance, procurement, market/product development, etc.
13.Representing the Company in handling industrial association, media and other social responsible activities.
1.Lead the team to enter the new industry in container flooring by introducing a new product to the market, including product rationalization, setting up the pricing and selling strategies, directing the product technology to position the market needs and customers’ expectations.This particular business unit has become the most profitable segment in our divisions.
2.Setting up the manufacturing and operation plants in Suzhou, China in compliance with all International Standard including Health, Safety, Security, and Environment.