Shannon R. Mason


Specialties: Training Design & Delivery, Assessment & Evaluation, Study Abroad, Service Learning, Intercultural Communications, Experiential Learning, Intercultural and Diversity Training, Volunteer Development, Marketing, Graphic-Design, Photography,Project Development, Program Design, Budgeting, Public Speaking, Developing Inter-organizational Partnerships



Work History

Work History
Aug 2007 - Present

Presentation & Marketing Consultant & Designer

  • Evaluate presentation content and style of clients and advise changes that have result in clients receiving multiple Speaker of the Year and Diversity Speaker of the year awards and nominations from Campus Activities Magazine. 
  • Developed, planed, and executed marketing and promotional campaigns for speakers and trainers resulting in measurable client growth and satisfaction.
  • Created marketing and public relations strategies and managed brand marketing across multiple platforms including web sites, social networks, print media, and video. 
  • Designed and created deliverables for marketing and presentations using the Adobe Suite.
  • Gave presentations on intercultural communication, diversity, and leadership at universities, conferences, and retreats for professional speakers and entertainers, high school and university students, and professionals in higher education. 
Jul 2008 - Present

Fellow/Medical Staff

Summer Institute for Intercultural Communications
  • Completed 20 classes focused on intercultural communications and conflict management, social justice, intercultural competence, training and assessment methods and tools, understanding racial and cultural identity, and cross-cultural adjustment. 
  • Collaborated on development, support, and delivery of curricula challenging participants to think critically about intercultural communications and diversity and make connections between their learning and the society in which we live.
  • Assisted faculty with class assessments, activities, and debriefings.
  • Partnered with faculty to discuss and resolve design and group process issues. 
  • Was responsible for the health and safety of all conference staff and participants while acting as a first responder. (I have emergency medical training)
Nov 2004 - May 2007

Programming Coordinator

Southwest Minnesota State University
  • Designed and revised core orientation materials and programs. Improved programming, marketing and promotional efforts to more than triple the number of students involved in campus wide events and orientation programs.
  • Supervised 2 Student Programming Assistants and 90 Resident Advisors, including interviewing, training, coaching, and performance evaluation.
  • Created training tools and materials for student staff regarding program development and planning, program assessment, budget management, meeting facilitation, effective delegation, and marketing.
  • Planned and coordinated campus-wide events; secured speakers, managed team members, and created marketing materials and promotions.
  • Lead cross-departmental program development efforts.
  • Participated in conferences and liaised with campus departments, outside agencies, and community organizations to design new opportunities for students.
  • Facilitated communication through social networking sites, blog, newsletter, and Residential Life web site.