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Shannon McCarthy

Writer and Editor

  • Portland, Oregon


Highly skilled content writer and digital editor with over a decade of experience working with tech giants and high-end entrepreneurs alike. Expertise in crafting brand voice, exceeding editorial goals, and partnering on content strategy and creation to drive page views and user engagement. Thrives in high-output and deadline-driven environments and is recognized across the board as an exceptional team player.

Specialties include: Branded content, digital content strategy, long-form to short-form copywriting and editorial, call-to-action, slideshows, SEO, social, email, mobile-optimized content, headlines, copy editing, proofreading, complete QA, and in-depth research.

A Collection of clips

Clips from Microsoft, Amazon, Baker Furniture, Simon Pearce, Vestex Medical Devices, Hummingbird Spice Co., Sound + Vision Magazine, Peruvian Connection and Urban Apothecary

Work History

Content developer

APR 2016present


Baker Furniture
Mar 2016Aug 2016

Writer and Researcher

Feb 2015Sep 2015
  • Contracted for Microsoft Bing to identify, research, and describe over 1,200 historical events to help produce a year of 'This Day in History’ features written to conform to specific site voice and style guide

  • Curated relevant search results to ensure optimal user experience across a wide range of subject matter, from ancient history to contemporary popular culture
  • Researched and produced related quiz components keyed to relevant content
  • Handled multiple editorial and programming responsibilities concurrently, independently, and under strict deadlines in an evolving environment


Simon Pearce
Jul 2014Jun 2015
  • Wrote product descriptions for new item launches from the nation's top designer and maker of handmade glass, pottery, and artisan home accents
  • Completely rewrote existing product descriptions for stylistic improvement and SEO metrics
  • Contributed copy for seasonal print catalogs

Freelance Writer and Editor

SK McCarthy Creative
Nov 2013Present
  • Created original consumer-targeted content, including online copy, product descriptions, medical device copy, consumer goods package copy, blogs and social media, SEO services, brochures, newsletters, pr, special campaigns, custom brand imaging and consulting, audio transcription, script coverage, and complete manuscript editing services

Writer at MSN Living

Nov 2010Oct 2013
  • Delivered two 700 to 800-word shopping guides per week in fashion, beauty, home, electronics and lifestyle categories
  • Contributed twice weekly to the Simply Chic blog on MSN Living's Style & Beauty channel
  • Wrote both long and short form editorial, plus slideshow shopping guides optimized for mobile platforms
  • Collaborated with Senior Editor and Channel Editor in setting editorial direction

Product Copywriter 

Mar 2010Aug 2011
  • Researched merchandise and wrote more than 4,000 product descriptions for Amazon’s and's footwear vertical
  • Handled large volume assignments and last-minute requests with super fast turnarounds

Writer at Bing Search

Feb 2010Jul 2010
  • Researched news stories and wrote quick-turnaround of-the-day slideshow copy, with curated links displaying relevant Bing search results, as a key part of an MSN programming initiative designed to drive traffic to Microsoft’s search engine

Copywriter and Creative Consultant

Urban Apothecary
Jan 2007Apr 2008
  • Provided six monthly blurbs in the form of product reviews, key industry trends and beauty tips for site features and newsletter content
  • Named and developed marketing materials for 12 new products
  • Reviewed site for continuity and compliance with style standards

Style Editor at MSN Shopping

Sep 2005Sep 2009
  • Wrote and published five articles each month, achieving 25-million page views and over $1-million in revenue in the past fiscal year. Traffic to articles also increased by 22% year-over-year
  • Researched industry trends in fashion, jewelry, beauty, health, and home décor
  • Worked closely with MSN Shopping category managers to optimize featured product selection and align content with merchandising strategy and SEO targets
  • Provided ancillary copy and copy editing as requested
  • Used internet publishing software, content management tools, and some HTML

Contributing Writer

Sound & Vision Magazine
Dec 2001Nov 2005
  • Wrote feature stories, product spotlights, and gift guides for leading home entertainment publication
  • Selected products, evaluated, and reviewed consumer electronics
  • Wrote two monthly 150-200 word reviews of DVD releases
  • Reviewed current music, film, and consumer goods products for editor’s picks page

Editorial Researcher

Sound & Vision Magazine
Dec 2001Jan 2003
  • Prepped feature articles for major magazine with over half-million circulation 
  • Provided background facts, figures, and associated material
  • Researched related material and assisted Features Editor with content development
  • Interviewed industry contacts for relevant information
  • Fact-checked all aspects of final articles before publication



Published Writer

Published a wide variety of copy, including cover stories and columns in the country's leading consumer electronic's magazine, web copy for high-end clothing retailers, product descriptions and catalog copy for the country's leading artisan glassmaking firm, website narrative and product copy for an innovative medical device firm, e-marketing and re-branding for a luxury cosmetic company, public relations for an organic skincare line, retail packaging copy for a gourmet spice seller, and hundreds of weekly style and advice columns for the Shopping verticals on and

AP Style Guide & Chicago Manual of Style

Mastery of both AP and Chicago styles. 

Software & Internet

Proficient in MS Office Suite,  Adobe Creative Suite, WordPress, Corel Graphics, CMS web publishing tools, Mac and Windows OS, Google Docs/Drive, and have extensive experience with all major social platforms.

References & Recommendations  

David Edwards, Editor (Microsoft)

Shannon is now my go-to freelance writer. I commissioned her to research and write over 1,200 short pieces of world history to be included in the Bing search engine, a project with very tight deadlines, shifting scope and other parameters, a specific tone, and with potentially sensitive geopolitical implications. Shannon embraced the project with gusto and hit every deadline, delivering content that was always factually accurate, witty, creative, concise, and better than I had any reason to hope for. After some initial guidance, Shannon required virtually no oversight in her work. She’s a true professional and I hope to work with her again soon.

Jenny Hansen, Creative Director (Simon Pearce)

Shannon is a true professional--absolutely one of the most responsive, above-and-beyond people I've ever hired. Simon Pearce got lucky when she found us, and we've never looked back.

As creative director at Simon Pearce I hired Shannon to write product descriptions for our ecommerce site. The timing happened to coincide with a comprehensive rebranding of the company, and in a very significant way Shannon's writing helped me define and develop a fresh voice for the brand.

Her range is amazing and her ability to internalize the nuances of a voice is bar none. If you need a fast, intelligent, accurate and fully engaged writer, look no further.

Gera Farkas, Editor (Microsoft)

Shannon is a writer you can count on to deliver! As the flexible, formidable, and fun writer of all articles for and Shopping channel during my work there, Shannon was able to fulfill all of our content needs with ease and grace! We brainstormed together on new topics, better headlines and seasonal style pieces to fill up our quarterly calendar, navigated the sometimes daily new rules of SEO, and provided the homepage editorial team with some of the most highly clicked holiday content. Shannon pulled this off while maintaining a great spirit of teamwork, collaboration and true caring.

She was always able to respond quickly to the constantly changing editorial needs of the team, and I was in awe of her ability to create new content with such quick turnaround! Her articles were always interesting, full of details and well-researched facts and trends, peppered with witty comments and easy to digest -- just the right combination of styles for web readers. I recommend Shannon to anyone who dreams of working with a true professional that cares, is eager to help and is completely competent. I wish we still worked together. She made my job as Content Manager so easy!

Karen Reed, Principal Content Manager (Microsoft)

Our team was fortunate enough to have Shannon write columns for us on the topic of fashion and style. Shannon's contribution gave the perspective shoppers needed to be confident around their choices. In her writing, I love how she connected with the customer. Shannon did an excellent job of styling her writing to be 'action oriented', 'human' and 'approachable'. She is extremely talented, trustworthy, dependable, and a great person, too. I'd welcome the chance to work with her again.

Peyton Mays, Senior Editor (Microsoft)

Shannon is a very strong writer with a convincing, clear and entertaining style. She is quick on the uptake, conscientious and a pleasure to work with. She invests a great deal of time in researching fashion and beauty trends, working in concert with the appropriate team members to optimize content and merchandising. Her writing style is witty and engaging. Nearly every one of her columns has drawn great traffic and resulted in a high transfer rate to merchants. She can "write-to-order" and turn assignments around in time to meet short deadlines. The entire Shopping team is extremely happy with her work.

Christine Den Herder, Senior Copy Manager (Amazon)

Shannon was a pleasure to work with. I would assign her work to complete within a certain time frame, and she always delivered on-brand copy by her given deadline. She was also very amenable when priorities shifted and she needed to complete some tasks sooner than others. I would highly recommend Shannon to anyone looking for a creative writer who excels at sticking to deadlines but can also switch gears when necessary.

Rebecca Patee, Senior Content Manager at MSN (Microsoft)

Shannon contributed to the Simply Chic blog within the Style & Beauty category on MSN Living. Shannon did a great job of submitting clean and engaging copy for the blog. She's on top of her deadlines and very talented. I'd welcome the opportunity to work with her in the future.

Cheri Tracy, President of Haute Beauty Brands (Urban Apothecary)

Shannon is bright, insightful, and thoroughly charming. Truly passionate about her abilities, she is always available to help me brainstorm or try something new. She listens to my input and truly has become an active partner in growing my business. I am fortunate to have someone like her on my ‘team’. She has a shrewd, witty writing style and continually delivers projects on-time and on-budget. Hire her -- she will definitely be a valued asset to your next copyrighting project.


California State University - Northridge