Writer and Editor
- Portland, Oregon
Highly skilled content writer and digital editor with over a decade of experience working with tech giants and high-end entrepreneurs alike. Expertise in crafting brand voice, exceeding editorial goals, and partnering on content strategy and creation to drive page views and user engagement. Thrives in high-output and deadline-driven environments and is recognized across the board as an exceptional team player.
Specialties include: Branded content, digital content strategy, long-form to short-form copywriting and editorial, call-to-action, slideshows, SEO, social, email, mobile-optimized content, headlines, copy editing, proofreading, complete QA, and in-depth research.
Clips from Microsoft, Amazon, Baker Furniture, Simon Pearce, Vestex Medical Devices, Hummingbird Spice Co., Sound + Vision Magazine, Peruvian Connection and Urban Apothecary
Contracted for Microsoft Bing to identify, research, and describe over 1,200 historical events to help produce a year of 'This Day in History’ features written to conform to specific site voice and style guide
Published a wide variety of copy, including cover stories and columns in the country's leading consumer electronic's magazine, web copy for high-end clothing retailers, product descriptions and catalog copy for the country's leading artisan glassmaking firm, website narrative and product copy for an innovative medical device firm, e-marketing and re-branding for a luxury cosmetic company, public relations for an organic skincare line, retail packaging copy for a gourmet spice seller, and hundreds of weekly style and advice columns for the Shopping verticals on MSN.com and Bing.com.
Mastery of both AP and Chicago styles.
Proficient in MS Office Suite, Adobe Creative Suite, WordPress, Corel Graphics, CMS web publishing tools, Mac and Windows OS, Google Docs/Drive, and have extensive experience with all major social platforms.
Shannon is now my go-to freelance writer. I commissioned her to research and write over 1,200 short pieces of world history to be included in the Bing search engine, a project with very tight deadlines, shifting scope and other parameters, a specific tone, and with potentially sensitive geopolitical implications. Shannon embraced the project with gusto and hit every deadline, delivering content that was always factually accurate, witty, creative, concise, and better than I had any reason to hope for. After some initial guidance, Shannon required virtually no oversight in her work. She’s a true professional and I hope to work with her again soon.
Shannon is a true professional--absolutely one of the most responsive, above-and-beyond people I've ever hired. Simon Pearce got lucky when she found us, and we've never looked back.
As creative director at Simon Pearce I hired Shannon to write product descriptions for our ecommerce site. The timing happened to coincide with a comprehensive rebranding of the company, and in a very significant way Shannon's writing helped me define and develop a fresh voice for the brand.
Her range is amazing and her ability to internalize the nuances of a voice is bar none. If you need a fast, intelligent, accurate and fully engaged writer, look no further.
Shannon is a writer you can count on to deliver! As the flexible, formidable, and fun writer of all articles for MSN.com and Bing.com Shopping channel during my work there, Shannon was able to fulfill all of our content needs with ease and grace! We brainstormed together on new topics, better headlines and seasonal style pieces to fill up our quarterly calendar, navigated the sometimes daily new rules of SEO, and provided the MSN.com homepage editorial team with some of the most highly clicked holiday content. Shannon pulled this off while maintaining a great spirit of teamwork, collaboration and true caring.
She was always able to respond quickly to the constantly changing editorial needs of the team, and I was in awe of her ability to create new content with such quick turnaround! Her articles were always interesting, full of details and well-researched facts and trends, peppered with witty comments and easy to digest -- just the right combination of styles for web readers. I recommend Shannon to anyone who dreams of working with a true professional that cares, is eager to help and is completely competent. I wish we still worked together. She made my job as Content Manager so easy!
Our team was fortunate enough to have Shannon write columns for us on the topic of fashion and style. Shannon's contribution gave the perspective shoppers needed to be confident around their choices. In her writing, I love how she connected with the customer. Shannon did an excellent job of styling her writing to be 'action oriented', 'human' and 'approachable'. She is extremely talented, trustworthy, dependable, and a great person, too. I'd welcome the chance to work with her again.
Shannon is a very strong writer with a convincing, clear and entertaining style. She is quick on the uptake, conscientious and a pleasure to work with. She invests a great deal of time in researching fashion and beauty trends, working in concert with the appropriate team members to optimize content and merchandising. Her writing style is witty and engaging. Nearly every one of her columns has drawn great traffic and resulted in a high transfer rate to merchants. She can "write-to-order" and turn assignments around in time to meet short deadlines. The entire Shopping team is extremely happy with her work.
Shannon is bright, insightful, and thoroughly charming. Truly passionate about her abilities, she is always available to help me brainstorm or try something new. She listens to my input and truly has become an active partner in growing my business. I am fortunate to have someone like her on my ‘team’. She has a shrewd, witty writing style and continually delivers projects on-time and on-budget. Hire her -- she will definitely be a valued asset to your next copyrighting project.