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Summary

Highly skilled content writer and digital editor with over a decade of experience working with tech giants and high-end entrepreneurs alike. Expertise in crafting brand voice, exceeding editorial goals, and partnering on content strategy and creation to drive page views and user engagement. Thrives in high-output and deadline-driven environments and is recognized across the board as an exceptional team player.

Specialties include: Branded content, digital content strategy, long-form to short-form copywriting and editorial, call-to-action, slideshows, SEO, social, email, mobile-optimized content, headlines, copy editing, proofreading, complete QA, and in-depth research.

A Collection of clips

Clips from Microsoft, Amazon, Baker Furniture, Simon Pearce, Vestex Medical Devices, Hummingbird Spice Co., Sound + Vision Magazine, Peruvian Connection and Urban Apothecary

Work History

Content developer/ Windows lock screen content producer

microsoft
APR 2016present
  • Contracted by Microsoft Bing and Windows groups to select striking images for rotating Windows lock screens, to research, write, and publish all associated text content, and to identify optimal click-through experiences to Bing
  • Audience engagement is resulting in more than 20 million click-throughs per month in the US, with a worldwide total of 52.8 million in Jan. '17 alone
  • All content is written to appeal to a diverse audience, to conform to specific site voice and style guides, and is published using dual in-house content management systems
  • Sole writer on this large-scale project of cross-group collaboration, with a growing audience of millions of Windows users

Copywriter

Baker Furniture/Kohler
Mar 2016Aug 2016
  • Brought onboard during quick turnaround schedule for high-end American furniture company, writing all content for their newest prestige designer launch. This included industry brochures, catalogs, all web editorial, splash pages, headlines and taglines, emails, postcards, store signage, and corporate communications
  • Developed content for Baker's sister site Milling Road, writing website copy, Facebook posts and slideshows, interview questions, and eblasts
  • Sole copywriter on Baker's large-scale print catalog
  • Wrote newspaper and magazine ad copy for another high-end Kohler brand, McGuire Furniture.

Writer and Researcher

Microsoft
Feb 2015Sep 2015
  • Contracted by Microsoft Bing to identify, research, and describe over 1,200 historical events to help produce a year of 'This Day in History’ features written to conform to specific site voice and style guide

  • Curated relevant search results to ensure optimal user experience across a wide range of subject matter, from ancient history to contemporary popular culture
  • Researched and produced related quiz components keyed to relevant content
  • Handled multiple editorial and programming responsibilities concurrently, independently, and under strict deadlines in an evolving environment

Copywriter

Simon Pearce
Jul 2014Jun 2015
  • Wrote product descriptions for new item launches from the nation's top designer and maker of handmade glass, pottery, and artisan home accents
  • Completely rewrote existing product descriptions for stylistic improvement and SEO metrics
  • Contributed copy for seasonal print catalogs

Freelance Writer and Editor

SK McCarthy Creative
Nov 2013Present
  • Created original consumer-targeted content, including online copy, product descriptions, medical device copy, consumer goods package copy, blogs and social media, SEO services, brochures, newsletters, pr, special campaigns, custom brand imaging and consulting, audio transcription, script coverage, and complete manuscript editing services

Writer/MSN Living

Microsoft
Nov 2010Oct 2013
  • Delivered two 700 to 800-word shopping guides per week in fashion, beauty, home, electronics and lifestyle categories
  • Contributed twice weekly to the Simply Chic blog on MSN Living's Style & Beauty channel
  • Wrote both long and short form editorial, plus slideshow shopping guides optimized for mobile platforms
  • Collaborated with Senior Editor and Channel Editor in setting editorial direction

Product Copywriter 

Amazon
Mar 2010Aug 2011
  • Researched merchandise and wrote more than 4,000 product descriptions for Amazon’s Endless.com and Amazon.com's footwear vertical
  • Handled large volume assignments and last-minute requests with super fast turnarounds

Writer/Bing Search

Microsoft
Feb 2010Jul 2010
  • Researched news stories and wrote quick-turnaround of-the-day slideshow copy, with curated links displaying relevant Bing search results, as a key part of an MSN programming initiative designed to drive traffic to Microsoft’s search engine

Copywriter and Creative Consultant

Urban Apothecary
Jan 2007Apr 2008
  • Provided six monthly blurbs in the form of product reviews, key industry trends and beauty tips for site features and newsletter content
  • Named and developed marketing materials for 12 new products
  • Reviewed site for continuity and compliance with style standards

Style Editor/MSN Shopping

Microsoft
Sep 2005Sep 2009
  • Wrote and published five articles each month, achieving 25-million page views and over $1-million in revenue in the past fiscal year. Traffic to articles also increased by 22% year-over-year
  • Researched industry trends in fashion, jewelry, beauty, health, and home décor
  • Worked closely with MSN Shopping category managers to optimize featured product selection and align content with merchandising strategy and SEO targets
  • Provided ancillary copy and copy editing as requested
  • Used internet publishing software, content management tools, and some HTML

Contributing Writer

Sound & Vision Magazine
Dec 2001Nov 2005
  • Wrote feature stories, product spotlights, and gift guides for leading home entertainment publication
  • Selected products, evaluated, and reviewed consumer electronics
  • Wrote two monthly 150-200 word reviews of DVD releases
  • Reviewed current music, film, and consumer goods products for editor’s picks page

Editorial Researcher

Sound & Vision Magazine
Dec 2001Jan 2003
  • Prepped feature articles for major magazine with over half-million circulation 
  • Provided background facts, figures, and associated material
  • Researched related material and assisted Features Editor with content development
  • Interviewed industry contacts for relevant information
  • Fact-checked all aspects of final articles before publication

Kudos

Skills

Published Writer

Published a wide variety of copy, including cover stories and columns in the country's leading consumer electronic's magazine, web copy for high-end clothing retailers, product descriptions and catalog copy for the country's leading artisan glassmaking firm, website narrative and product copy for an innovative medical device firm, e-marketing and re-branding for a luxury cosmetic company, public relations for an organic skincare line, retail packaging copy for a gourmet spice seller, and hundreds of weekly style and advice columns for the Shopping verticals on MSN.com and Bing.com.

AP Style Guide & Chicago Manual of Style

Mastery of both AP and Chicago styles. 

Software & Internet

Proficient in MS Office Suite,  Adobe Creative Suite, WordPress, Corel Graphics, CMS web publishing tools, Mac and Windows OS, Google Docs/Drive, and have extensive experience with all major social platforms.

Education

California State University - Northridge

English