Word, Publisher, Final Draft, HTML, World Wide Web, Google, Wiki, Excel, PowerPoint
Two decades of experience writing, editing and researching for print, broadcast, and the web.
Experience as a Copy Editor and Content Creator for the internet environment with increasing responsibility overseeing teams of writers, editors, programmers, and talent. Direct work with clients, creating and adapting text to attract a specific target audience and increase response. Skill developing SEO optimized content, improving webpage language, and producing a complete user experience.
Journalism background with attention to fact checking, proofreading, style consistency, and grammatical accuracy. Deadline oriented. Familiar with the Associated Press Stylebook and online editorial best practices.
A remarkable breadth of knowledge, covering topics from healthcare to home cooking to history to home run leaders. Writing that is creative and entertaining, but always informative and aimed at generating results, be it sales, web hits, or an emotional response. Clear and concise writing across the full range of media:
Sales & Marketing
Radio & Television
Web & Online Content Manager
Oversaw development and maintenance of intellectual capital and proposal materials for global executive search and management consulting firm.
Created project management schedule for development of new material and promotion of content on external website, intraweb and on multiple social media platforms.
Heavy involvement in two major overhauls of firm website, including critical layout and design decisions.
Oversaw creation and production of web conversations designed to lead customers through complex decisions, generating leads and sales for clients, including: finance, education, healthcare, pharmaceuticals, insurance, travel, and internet services.
Collaborated with multiple departments to deliver end product on deadline.
Direct contact with clients, building relationships with major corporations such as Aetna, Geico, and optionsXpress, researching the business, and collecting input and feedback to create an interactive experience that achieved results.