Shane Wilson
Two decades of copywriting, editorial and communications experience
- Chicago US-IL
- swwfranklin@gmail.com
Twitter, LinkedIn, Facebook, Pinterest, Google+, YouTube, RSS, HootSuite, Meltwater Buzz
Summary
- Two decades of experience writing, editing and researching for print, broadcast, and the web.
- Experience as a Copy Editor and Content Creator for the internet environment with increasing responsibility overseeing teams of writers, editors, programmers, and talent. Direct work with clients, creating and adapting text to attract a specific target audience and increase response. Skill developing SEO optimized content, improving webpage language, and producing a complete user experience.
- Journalism background with attention to fact checking, proofreading, style consistency, and grammatical accuracy. Deadline oriented. Familiar with the Associated Press Stylebook and online editorial best practices.
- A remarkable breadth of knowledge, covering topics from healthcare to home cooking to history to home run leaders. Writing that is creative and entertaining, but always informative and aimed at generating results, be it sales, web hits, or an emotional response. Clear and concise writing across the full range of media:
- Interactive Conversation
- Sales & Marketing
- Journalism
- Radio & Television
- Public Relations
- Advertising
- Reference
- Computer Games
- Educational Materials
- Corporate Communications
- Live Performance
- Short Fiction
Work experience
20112015
Web & Online Content Manager
Spencer Stuart
|
2010
Keyword Creator / Editor
Info.com
- Developed taxonomy for search engine optimization database in multiple categories.
- Proofread, reviewed and evaluated quality and performance of domestic and international contributors.
- Researched wide range of topics for fact-checking and demographic analysis on quick deadline.
20062009
Writer / Director
Jellyvision Lab, Inc.
- Oversaw creation and production of web conversations designed to lead customers through complex decisions, generating leads and sales for clients, including: finance, education, healthcare, pharmaceuticals, insurance, travel, and internet services.
- Collaborated with multiple departments to deliver end product on deadline.
- Direct contact with clients, building relationships with major corporations such as Aetna, Geico, and optionsXpress, researching the business, and collecting input and feedback to create an interactive experience that achieved results.
- Researched and wrote original stories, essays, and quizzes for educational software teaching reading comprehension to 2nd-8th graders.
- Wrote content for online trivia video game and humor sites.
- Created layout and text for corporate website and external communications.
- Selected and directed voice talent for audio production.
- Developed wiki database of past auditions and performers for internal use.
20062007
Editor
Publications International, Ltd.
- Created and edited online content for the HowStuffWorks website.
- Supervised team of contract editors, with attention to grammatical accuracy and consistency of content.
- Edited content of existing publications for transfer to online platform, wrote new summaries to optimize search, and created new transitions and linking pages to facilitate web usage.
- Created layout and formatting for high-traffic web pages.
- Quickly learned wide range of subjects, including home improvement, cooking, gardening, and automotive history.
20042006
Editor-in-Chief
The Greenroom
- Compiled and edited over 150 articles per year for electronic literary magazine.
- Established and implemented edited standards for style, content, and grammar.
- Supervised layout, HTML formatting, and creation of art for tri-monthly publication.
- Recruited and nurtured new talent. Solicited new content from multiple contributors.
19982006
Internal & Client Communications
Wyndham Chicago
- Prepared informational handouts and marketing pieces for prospective customers.
- Wrote content for internal communications and newsletters.
- Created contracts, proposals, and all other correspondence for incoming clients, aiding in the generation of over $2 million in business annually.
- Enhanced client satisfaction by developing and maintaining strong relationships with group contacts, from initial contact through duration of stay to follow-up correspondence.
2004
Writer / Editor
IBC-TV
- Developed web content for legal clients, for use in web and video production.
- Researched news about recent liability and malpractice cases, and developed web copy to convey complex legal issues to laypersons, as well as to attract potential clients for law firms.
19992003
Writer / Script Supervisor / Performer
Swing Shift Orchestra
- Created original radio advertising scripts for weekly performances.
- Generated unique running order for individual performances, designed to reflect a flexible musical set list.
- Tailored existing material to meet demands of specific clients and audiences, including National Restaurant Association and Swedish-American Museum.
19971998
Clerical & Records Management
Omni Chicago Hotel
- Created contracts, proposals, and correspondence for incoming clients.
- Maintained history of client interaction to ensure continuity of service and cultivate repeat business.
- Represented management in servicing client groups, from initial contact through duration of stay.
- Served as liaison to media outlets requesting use of hotel facilities.
19961997
Clerical & Records Management
Illinois Masonic Medical Center
- Created and updated patient schedule for physician staff.
- Maintained patient record files for highly confidential client base.
- Transcribed and disseminated pathology reports.
- Updated home health nursing schedule and records.
19951996
Librarian
Pikes Peak Library System
- Maintained and updated book, periodical, and multimedia collections.
- Assisted clients in various research projects.
19941995
Reporter / Anchor / Assignment Editor
Minnesota Public Radio
- Wrote and produced news stories and features for local and statewide broadcasts.
- Anchored daily morning news broadcast.
- Created and distributed news assignments to intern staff.
- Received two regional awards for achievement in broadcasting.
19931994
Legal Library Clerk
Dallas County Law Library
- Maintained and updated book, periodical, and multimedia collections for libraries, courts, and offices.
- Assisted patrons in various research projects.
Freelance and Independent Writing & Editorial
Freelance 1998 - Ongoing
- Wrote press releases to promote live theater shows and programs.
- Developed media relations kits and advertising materials for upcoming performances.
- Produced audience playbills to accompany and supplement live stage shows.
- Over sixteen years of experience as a writer and performer of live scripted and improvised theater, appearing in acclaimed shows for nationally-known companies.