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10 years of fast paced Marketing communications experience on global brands. 


Communications Planning

Bread & Butter

Marketing Strategy

Next Billion Users

Digital Strategy

Mobile First thinking

Business Development

Growth Hacking

Work History

Aug 2016Now

Business Director

PHD Media Indonesia

Business Lead for Google, Ferrero, SC Johnson, HP and others

Mar 2015Aug 2016

Planning Head - P&G 

MediaCom - Jakarta, Indonesia

Marketing Strategy -

Media Consulting

Key Achievements:

Client rated highest score for planning across APAC

Success stories for brands like Downy, Pantene, Pampers, Gillette, H&S and Rejoice

Jul 2013Jan 2015

Co Founder

Food Services - Mom Yumm - Mumbai, India 

Brain child - Brand for corporate catering using the Online marketing model 

Key Achievements:

Learnt new business skills, go-to market strategy for launch and valuable entreprenerial skills

Spearheaded Packaging, Pricing, Branding, Marketing and Business development

May 2012Jul 2013

Director Media Planning

Starcom MediaVest Group - Colombo, Sri Lanka

Agency Think tank for Communications Planning Strategy and Business Development 

P&G, Samsung, Nestle, Coca Cola, Cargills & KFC Local Hospitality, Media and Financial accounts like Commercial Bank, DFCC Bank, Janashakthi Insurance, Hilton Colombo, Jetwing Hotels, Lemon, Spa Ceylon, Daily FT, Daily Mirror, Hi Magazine, Wijeya Newspapers

Key Achievements: 

Succesfully trained and developed market talent and improved the agency planning product

Agency Billing up 200% during my stint through new business wins and existing business

Media Innovation for Launch of Wijeya Newspaper which won the first Cannes metal for Sri Lanka

Won gold for the Rest of South Asia Media Agency of the year - Campaign Asia Awards 2013

Sep 2010Apr 2012

Media Marketing Strategy

Star India Pvt. Ltd - Mumbai, India

Media Promotion Strategy lead for Star Plus (Top General Entertainment Channel in India)

Managing the media team at Mindshare (AOR for Star)

Key Achievements:

Successfully launched over a dozen top rated shows on the channel

Jan 2008Sep 2010

Account Manager

Madison Communications - Mumbai, India

Communications Planner - Cadbury

Brands handled – Celebrations, 5 Star, Cadbury Dairy Milk, CDM shots, CDM Wowie, Perk, Gems and Bytes

Key Achievements:

Won Gold in 2010 at Emvies and Silver at Goafest for best integrated campaign for Cadbury Dairy Milk

Mar 2007Jan 2008

Research Analyst

Madison Communications - Mumbai, India

Market mix modelling, Media Tools creation and Analytics



Post Graduate Diploma

University of Mumbai

Applied Statistics


Bachelor of Science 

University of Mumbai


Personal Information

Marital Status: Single

Age: 31

Nationality: Indian

My Interests outside of work: Running, Music Production, Traveling, Adventure sports and Learning new things

Languages: English, Hindi and Marathi

Very basic Bahasa and Sinhala