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Career Objective

Seeking a challenging position / assignment where my innovation and creative potential could be put to optimum use for increased productivity. To work in a competitive and challenging environment that provides opportunities for career growth and put a strong emphasis on my potential to learn and develop myself in the field given to me and to work hard with full determination and dedication to achieve organizational as well as personal goals.

Work History

June 2018Present

Senior Analyst 1- CRM

Gain Credit
  • Planning, executing and measuring all customer retention campaigns for Email, SMS and Push notification channels
  • Analyzing active & historical campaigns data to optimize existing ones or run a campaign for newly identified segment
  • Managing relationships with Content team to build creative content for cross-channel campaigns
  • Managing relationships with Design team to provide creatives for Email campaigns
  • Building fully responsive HTML emails
  • Creating campaign setups for Email and SMS campaigns in Exact Target(Marketing Automation tool) and handling Push notification campaigns with the help of DevOps team
  • Generating reports from CRM for individual campaigns and analyzing campaign performance regularly to optimize them.
  • Developing, managing and optimizing Uni-variate and Multi-variate A/B testing plans for all retention marketing campaigns by providing data-driven insights
  • Managing A/B test tracker and documenting the results and learning obtained from A/B tests
  • Managing the Exact Target admin activities for internal employees and raising tickets with ET team on technical issues
  • Presenting the achievements to senior management team during the weekly calls
Mar 2017May 2018

Associate Program Specialist - BI Programs

Ingram Micro
  • Creating End-to-End Lead-Gen/Nurture Campaigns for Vendors in Eloqua
  • Brainstroming with PLs & PMs on the project scope and redefining strategy
  • Developing content for the marketing campaigns
  • Designing Email/Landing Page Banners and other images using Adobe Photoshop
  • Developing mobile responsive HTML Emails and Landing Pages using Notepad++ / Dreamweaver
  • Testing the responsiveness of Emails and Landing Pages using Litmus
  • Analyzing and processing target segment data from SQL Server
  • Building and integrating Forms/Blind Forms in Emails & Landing Pages
  • Creating Marketing segments and Custom Data Objects in Eloqua
  • Creating the email automation flow using Eloqua campaign canvas.
  • Performing A/B test to analyze and improve campaign performance
  • Creating workflows for the marketing programs.
  • Identifying the flaws in the work process and streamlining those for flawless execution.
  • Communicating Eloqua related issues (if any) to PMs and getting those solved by raising support tickets. 
  • Doing Quality Check on campaign done by other team members
  • Generating performance reports of the deployed campaigns
  • Training the team on various Marketing and Technical concepts
Jan 2016Feb 2017

Trainee Program Specialist - BI Programs

Ingram Micro
  • Creating End-to-End Lead-Gen/Nurture Campaigns for Vendors in Eloqua
  • Developing mobile responsive HTML Emails and Landing Pages
  • Designing Email/Landing Page Banners and other images
  • Analyzing and processing segment data from SQL Server
  • Creating Marketing segments and Data Objects in Eloqua
  • Building and integrating Forms/Blind Forms in Emails & Landing Pages
Sep 2015Dec 2015

Product Consultant

Verticurl (a WPP Company)
  • Marketing Automation and Campaign Management with ELOQUA and Salesforce
  • Creating HTML E-mails
  • Building Landing Pages and Forms using Adobe CQ5 and ELOQUA
  • Segmenting the database according to the clients' needs
  • Assisting in creation of Program Builder and Campaign Canvas
  • Simple Reporting on Open rates, Bounce Backs, and Click-throughs for Email Campaigns
Mar 2014Sep 2015

Executive - CRM & Marketing Automation

Frost & Sullivan
  • Lead Management with the use of CRM tools such as SalesLogix CRM and ELOQUA(Marketing automation).
  • Assisting global marketing campaigns by providing potential leads generated from the CRM tool.
  • Creating Emails, Landing Pages and Forms in ELOQUA.
  • Performing secondary research to gather data about different industries.
  • Database Development-by researching and adding new Account and in the CRM.
  • Database Maintenance-by cleansing existing data of the CRM.
  • Managing Leads that are generated through campaigns Performing Pre-Sales activity to bring in new business opportunities.
  • Creating pre-sales opportunities for the Sales executives in the CRM for further follow-up.
  • Preparing various reports based on the request of the AE's by building queries in the CRM.
  • Training & mentoring new joinees on the work process


Skills Set

  • Database                           : MS Access, MS SQL Server
  • Languages                        : HTML, CSS, Bootstrap, JavaScript, jQuery
  • Other Software’s               : ELOQUA, Adobe Dreamweaver, Adobe Photoshop, Adobe Animate, Adobe CQ5
                                                     Notepad++, MS Office, IBM Lotus Notes, Visual Basic 6.0
  • Online Research Tools       : Hoovers, Zoominfo, Insideview, Lead411, Data.Connect
  • CRM                                   : SalesLogix (Infor) CRM, Salesforce(Basic)
                                                             ~Database Maintenance
                                                             ~Query building

Key Skills

  • Self motivated
  • Analytical thinker
  • Excellent Interpersonal skills
  • Accuracy and Detail driven personality
  • Problem Solving skills
  • Results Focussed
  • Articulate Team Player
  • Adaptability and ability to work under pressure


  • Created a Knowledge Manual for the team that contain Best Practices.
  • Identified several strategy flaws in marketing campaigns and provided solution which saved business investment in bigger numbers. 
  • Developed an Excel tool that acts as a console for lead management & routing information.

Personal Details

  • Date of Birth – 03/05/1993
  • Nationality – Indian
  • Languages Known – English, Tamil and Urdu
  • Permanent Address – No 9/5, Syed Noor Street, Mount Road, Chennai –600002


References available upon request