Senior Analyst 1- CRM
- Managing relationship with CRM provider and external partners for email template/content creation.
- Overall responsible for activities that are under marketing automation tool - Exact Target
- Planning, Execution and measurement of all retention marketing campaigns
- Generating reports from CRM to individual campaigns and analyzing campaign performance regularly to decide on next steps.
- Working closely with marketing team to roll out email, sms and push notification based marketing activities.
- Developing, Managing and optimizing A/B testing plan for all retention marketing campaigns.