Associate Program Specialist - BI Programs
- Creating End-to-End Lead-Gen/Nurture Campaigns for Vendors in Eloqua
- Brainstroming with PLs & PMs on the project scope and redefining strategy
- Developing content for the marketing campaigns
- Designing Email/Landing Page Banners and other images using Adobe Photoshop
- Developing mobile responsive HTML Emails and Landing Pages using Notepad++ / Dreamweaver
- Testing the responsiveness of Emails and Landing Pages using Litmus
- Analyzing and processing target segment data from SQL Server
- Building and integrating Forms/Blind Forms in Emails & Landing Pages
- Creating Marketing segments and Custom Data Objects in Eloqua
- Creating the email automation flow using Eloqua campaign canvas.
- Performing A/B test to analyze and improve campaign performance
- Creating workflows for the marketing programs.
- Identifying the flaws in the work process and streamlining those for flawless execution.
- Communicating Eloqua related issues (if any) to PMs and getting those solved by raising support tickets.
- Doing Quality Check on campaign done by other team members
- Generating performance reports of the deployed campaigns
- Training the team on various Marketing and Technical concepts