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Career Objective

Seeking a challenging position / assignment where my innovation and creative potential could be put to optimum use for increased productivity. To work in a competitive and challenging environment that provides opportunities for career growth and put a strong emphasis on my potential to learn and develop myself in the field given to me and to work hard with full determination and dedication to achieve organizational as well as personal goals.

Work History

June 2018Present

Senior Analyst 1- CRM

Gain Credit
  • Managing relationship with CRM provider and external partners for email template/content creation.
  • Overall responsible for activities that are under marketing automation tool - Exact Target
  • Planning, Execution and measurement of all retention marketing campaigns
  • Generating reports from CRM to individual campaigns and analyzing campaign performance regularly to decide on next steps.
  • Working closely with marketing team to roll out email, sms and push notification based marketing activities.
  • Developing, Managing and optimizing A/B testing plan for all retention marketing campaigns.
Mar 2017May 2018

Associate Program Specialist - BI Programs

Ingram Micro
  • Creating End-to-End Lead-Gen/Nurture Campaigns for Vendors in Eloqua
  • Brainstroming with PLs & PMs on the project scope and redefining strategy
  • Developing content for the marketing campaigns
  • Designing Email/Landing Page Banners and other images using Adobe Photoshop
  • Developing mobile responsive HTML Emails and Landing Pages using Notepad++ / Dreamweaver
  • Testing the responsiveness of Emails and Landing Pages using Litmus
  • Analyzing and processing target segment data from SQL Server
  • Building and integrating Forms/Blind Forms in Emails & Landing Pages
  • Creating Marketing segments and Custom Data Objects in Eloqua
  • Creating the email automation flow using Eloqua campaign canvas.
  • Performing A/B test to analyze and improve campaign performance
  • Creating workflows for the marketing programs.
  • Identifying the flaws in the work process and streamlining those for flawless execution.
  • Communicating Eloqua related issues (if any) to PMs and getting those solved by raising support tickets. 
  • Doing Quality Check on campaign done by other team members
  • Generating performance reports of the deployed campaigns
  • Training the team on various Marketing and Technical concepts
Jan 2016Feb 2017

Trainee Program Specialist - BI Programs

Ingram Micro
  • Creating End-to-End Lead-Gen/Nurture Campaigns for Vendors in Eloqua
  • Developing mobile responsive HTML Emails and Landing Pages
  • Designing Email/Landing Page Banners and other images
  • Analyzing and processing segment data from SQL Server
  • Creating Marketing segments and Data Objects in Eloqua
  • Building and integrating Forms/Blind Forms in Emails & Landing Pages
Sep 2015Dec 2015

Product Consultant

Verticurl (a WPP Company)
  • Marketing Automation and Campaign Management with ELOQUA and Salesforce
  • Creating HTML E-mails
  • Building Landing Pages and Forms using Adobe CQ5 and ELOQUA
  • Segmenting the database according to the clients' needs
  • Assisting in creation of Program Builder and Campaign Canvas
  • Simple Reporting on Open rates, Bounce Backs, and Click-throughs for Email Campaigns
Mar 2014Sep 2015

Executive - CRM & Marketing Automation

Frost & Sullivan
  • Lead Management with the use of CRM tools such as SalesLogix CRM and ELOQUA(Marketing automation).
  • Assisting global marketing campaigns by providing potential leads generated from the CRM tool.
  • Creating Emails, Landing Pages and Forms in ELOQUA.
  • Performing secondary research to gather data about different industries.
  • Database Development-by researching and adding new Account and in the CRM.
  • Database Maintenance-by cleansing existing data of the CRM.
  • Managing Leads that are generated through campaigns Performing Pre-Sales activity to bring in new business opportunities.
  • Creating pre-sales opportunities for the Sales executives in the CRM for further follow-up.
  • Preparing various reports based on the request of the AE's by building queries in the CRM.
  • Training & mentoring new joinees on the work process

Education

Skills Set

  • Database                           : MS Access, MS SQL Server
  • Languages                        : HTML, CSS, Bootstrap, JavaScript, jQuery
  • Other Software’s               : ELOQUA, Adobe Dreamweaver, Adobe Photoshop, Adobe Animate, Adobe CQ5
                                                     Notepad++, MS Office, IBM Lotus Notes, Visual Basic 6.0
  • Online Research Tools       : Hoovers, Zoominfo, Insideview, Lead411, Data.Connect
  • CRM                                   : SalesLogix (Infor) CRM, Salesforce(Basic)
                                                             ~Database Maintenance
                                                             ~Query building

Key Skills

  • Self motivated
  • Analytical thinker
  • Excellent Interpersonal skills
  • Accuracy and Detail driven personality
  • Problem Solving skills
  • Results Focussed
  • Articulate Team Player
  • Adaptability and ability to work under pressure

Accomplishments

  • Created a Knowledge Manual for the team that contain Best Practices.
  • Identified several strategy flaws in marketing campaigns and provided solution which saved business investment in bigger numbers. 
  • Developed an Excel tool that acts as a console for lead management & routing information.

Personal Details

  • Date of Birth – 03/05/1993
  • Nationality – Indian
  • Languages Known – English, Tamil and Urdu
  • Permanent Address – No 9/5, Syed Noor Street, Mount Road, Chennai –600002

References

References available upon request