Shaiju Damodaran

Education

Education

M.B.A in Marketing

Sikkim Manipal University.
Mar 1996 - Apr 1998

Bachlore Of Arts

Calicut University

Bachlore of Arts specialisation in Political Science & Ecconomics and World history.

Work History

Work History
Jan 2011 - Present

BRAND DEVELOPMENT MANAGER

SABA TRADING GROUP .QATAR.

Skills

Skills

Sales Planning

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Objective

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Sales & Marketing -<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p>

·  Plan and direct the sales and marketing activities of company services.<o:p></o:p>

·  Identify new markets to penetrate and recommend strategic plans for increasing business. Open new business channels, develop and get proper networking and database for clients.<o:p></o:p>

·  Effectively manage relationships and feedback with outside agencies and clients to ensure service standards and market awareness are continuously increased.<o:p></o:p>

·Ensure effective communication on issues and ideas between Stores and Operational management.<o:p></o:p>

§ Help in continually reviewing and setting up improvements to current procedures<o:p></o:p>

Areas of <o:p></o:p>

Abilities<o:p></o:p>

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Business Development <o:p></o:p>

§ Promote the business of company for targeted or potential markets.<o:p></o:p>

§ Identify new markets to penetrate and recommend strategic plans for increasing business. <o:p></o:p>

§ Open new business channels, develop and get proper networking and database for clients.<o:p></o:p>

§ Preserve corporate image in the market through improving marketing plans of the company.<o:p></o:p>

§ Keep abreast of market conditions; collect market intelligence and enforce business plans.<o:p></o:p>

§ Develop and introduce innovative ideas for company strategies in order to remain stable despite tough market conditions as well as to increase the market share.<o:p></o:p>

§ Marketing of new products introduced by the company and provide feedback to the sales & marketing director.<o:p></o:p>

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Brand Development Manager, Saba Trading Group, Doha, Qatar<o:p></o:p>

·        Managing and controlling overall day to day activities of sales team.<o:p></o:p>

·        To assist the Sales and Marketing Director in leading, directing and motivating the sales team in order to achieve the overall corporate sales objectives.<o:p></o:p>

·        Making sales forecasting and sales planning for the company.<o:p></o:p>

·        Analyse field reports, prepare sales documents, competitors pricing proposals and sales strategies.<o:p></o:p>

·        Observing the market trends and competitors price. Collecting and maintaining the customer’s data base through sales team.<o:p></o:p>

·        Develops a business plan and sales strategy for the market that ensures attainment of company sales goals and profitability.<o:p></o:p>

·        Responsible for the performance and development of the entire sales team of the company.<o:p></o:p>

·        Assists in the development and implementation of marketing plan as needed.<o:p></o:p>

·        Provides timely feedback to senior management regarding performance.<o:p></o:p>

·        Provides timely competitive pricing on all completed prospect applications submitted for pricing and approval while striving to maintain maximum profit margin.<o:p></o:p>

·        Maintain accurate records of all pricing, sales, and activity reports submitted by entire sales team.<o:p></o:p>

·        Assists Sales team in preparation of business proposals and presentations.<o:p></o:p>

·        Controls expenses to meet budget guidelines.<o:p></o:p>

·        Adheres to all company policies procedures and business ethics codes and ensures that they are communicated and implemented within the team.<o:p></o:p>

·        Recruits conduct tests, and hires Sales team based on criteria agreed upon by senior management.<o:p></o:p>

·        Conducts regular coaching and counselling with Sales team to build motivation and selling skills.<o:p></o:p>

·        Maintain contact with all clients in the market area to ensure high levels of client satisfaction.<o:p></o:p>

·        Insures that all Sales team meet or exceed all activity standards for prospecting calls, appointments, presentations, proposals and closes.<o:p></o:p>

·        Sets examples for Sales team in areas of personal character, commitment, organizational and work habits.<o:p></o:p>

·        Demonstrates ability to interact and cooperate with all company employees.<o:p></o:p>

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Business Development Manager, Al Bayader International LLC, Sharjha.U.A.E.                                                      <o:p></o:p>

  • Establish effective and strong network of channel-of-sales in local market.<o:p></o:p>
  • Visits potential customers to prospect for new business.<o:p></o:p>
  • Visit existing clients and maintain business to seek new business opportunities. <o:p></o:p>
  • Make good relationship with the company. Play the role of mediator between the management and Sales Team.<o:p></o:p>
  • Promote and raise the brand awareness popularity of products<o:p></o:p>
  • Set up periodic sales quotas and performance mile stones for various sales and marketing activities to drive the company's revenue and growth up.<o:p></o:p>

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Sales Team Supervisor (Senior) Aalmir Trading LLC, Dubai, U.A.E.<o:p></o:p>

§AE such as EPPCO, ENOC and Emarat.Also involved in distribution related activities.<o:p></o:p>

§Achieving targets through sales team, and also by brand wise.<o:p></o:p>

§Doing Sales Analysis through outlets, sales men and brand wise. <o:p></o:p>

§Visiting stores frequently to check store shelves and ensure proper displays to increase product visibility.<o:p></o:p>

§Coordinating with client’s Purchase Manager for listing new products and giving more visibility in planograms.<o:p></o:p>

§Actively involved in planning promotions to enhance product awareness and boost up sales. <o:p></o:p>

§Liaising with stores and following the collectibles to ensure timely payments. <o:p></o:p>

§Coordinating with the company’s Accounts department as well as the client’s Accounts department for any pending payment. <o:p></o:p>

§Building and maintaining professional relationships with clients, buyers, Purchasing Managers, Store Managers and sales people.<o:p></o:p>

§Allocation of areas to sales executive and achieving the targets through them. <o:p></o:p>

§Handling and dealing the products like ARCOR, GOLDEN CROWN, NDC, PERFETTI, TEEONDASHT. CAGLA GIDA., LAMY LUTTI  etc. <o:p></o:p>

Sales Executive  - Revathy Agencies<o:p></o:p>

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§Oversaw sales activities in the region covering the dealer network.<o:p></o:p>

§Aggressively promoted new products through door-to-door campaigns and window displays in shops.<o:p></o:p>

§Promoted team work approach with the field representatives. <o:p></o:p>

§Maintained good working relationship with dealers that led to continuous target achievements in the region.<o:p></o:p>

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Academic<o:p></o:p>

Qualifications<o:p></o:p>

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Currently undergoingMBA (Marketing) - Sikkim Manipal University,<o:p></o:p>

Bachelor of Arts (Indian History & Political Science),- Calicut University, India<o:p></o:p>

2010<o:p></o:p>

1998 -2000 <o:p></o:p>

Diploma in Computer Programming Languages, India<o:p></o:p>

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IT <o:p></o:p>

Skills<o:p></o:p>

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Adept in MS Office (Word, Excel & PowerPoint), Internet and E-mail applications<o:p></o:p>

Personal<o:p></o:p>

Details<o:p></o:p>

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Summary

Summary

• Researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits .• Generating names for new and existing products and services, coming up with ideas for new packaging designs, including shape, size, colours, fonts and imagery.• Overseeing the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printers.• Monitoring product distribution and consumer reactions through focus groups and market research.• Co-ordinating the launch programme to external customers as well as employee.Analyzes consumer trends and information, and categories to help identify product categories to enter as future sources of growth.Analyzes market, consumer, and competitive information to support brand manager in setting new product pricing and managing price on existing items.Develops pricing & pack strategies, improved margin mix, trade spending plans and distribution goals in order to develop actionable KPI’s.Conducts analysis and periodical reviews of the brand, competitive, category, customer and consumer trends to enhance the brand’s equity and marketplace performance.Provides direction for key customer innovation summit presentations.Manages day-to-day progress of product marketing planning and execution.Produces competitive analysis materials comparing product with its key competitors.• Participate in key sales and marketing presentations as necessary.• Develops monthly and quarterly reports for management.• Support the development of brand strategies and marketing plans across the organization.Manages day-to-day progress of product marketing planning and execution.Develop integrated creative communications program for existing and new product platforms