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Self-motivated professional with over 6 years of experience with multi-national businesses. Expertise in the fields of marketing, sales, sourcing, new business development and management. Demonstrated record of success in meeting company goals.


Core Competencies

New Business Development                                       Sales Generation

Client Relationship Cultivation                                  Idea Development

Process Improvement & Implementation             Negotiation & Contracts

Import & Export                                                            Freight & Forwarding

Languages :

English: Native,

Chinese: Intermediary,

Punjabi: Native,


Work experience

Jan 2013Nov 2014

Marketing Manager

Eran Industrial
  • Effectively managed sales of industrial lighting products and execution of new product development.
  • Developed, implemented, monitored and reviewed all marketing strategies for the business.
  • Ensured increase in sales in international market and developed effective  customer support protocols.
  • Spearheaded the aluminum pole division sales between China and U.S.
  • Managed a  focused team of more than 5 sales, marketing & product professionals which worked in cohesion with the product design, engineering and shipping departments to furnish customer requests and meet deadlines.

Feb 2012Dec 2012

International Sales & Merchandise Manager

Belly Dance China, Eran Media
  • BDC organized the first 1million USD event in the belly dance industry., Led a sales team which exceeded target sales for the event by 80%
  • Marketed and sold over 500 tickets to participants from 28 countries.
  • Held responsibility for product placement, pricing and overall management of the merchandise program.
  • Successfully negotiated the participation of international vendors for the event and surpassed the company targets.
Jul 2011Dec 2011

Operations Manager

Latif sons Pvt
  • Accountable for  Improving supply chain process and giving the company a strategic direction.
  • Devised methods to improve  business performance and providing guidance to all departments
  • Increased profit margins by 26% by successfully negotiating terms with vendors and suppliers.
  • Worked with IT department to develop program for  effective stock keeping procedures for the company .
Feb 2009Jun 2011

Marketing Executive

Nishat Mills Pvt
  • Marketing Executive-) Ltd.- Handled key home textile accounts from USA(Tommy Hilfiger, Tommy Bahamas, Springs Global), Europe(Future Home, Hugo Boss, Oliver Desforges) & Turkey(Jua, Chakra)
  • Managed orders from sampling to final production
  • Ensured Quality standards were met by working closely with relevant departments .
  • Finalized contracts and payment terms
  • Coordinated with design teams to successfully execute new project development Garnered extensive experience in shipping documentation.


May 2005Mar 2008


Lahore School of Economics


Microsoft programs


Entrepreneur Society (L.S.E).