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Shahroze Naeem

Professional Copywriter & B2B Content Marketer


A dropout and a seasoned B2B B2C marketing professional. I lead teams and manage digital strategies aimed at optimizing digital ROI. My primary focus has been on creating sounder digital presences for businesses.

Presently, I am responsible for the product marketing of a task management platform that competes with global leaders such as Asana and Trello. We have various business partnerships with over 20 global technology leaders such as Oracle, IBM and Microsoft and manage a joint marketing budget of USD 150,000 annually.

Please feel free to add me on Linkedin so that we can stay in touch. You can find me at

Work Experience

Naxxa Consulting

Nov 2017Present

Digital Marketing Specialist

At Naxxa, I: 

Support website project work by designing targeted measurement strategies and deliver performance and results reporting to project teams and stakeholders

Advise on interpretation of web analytics data and provide insight and recommendations to the teams

Partner with multiple marketing teams to help evolve the data strategy for Naxxa and raise the visibility of our data-driven decision making efforts

Identify meaningful outcomes and analytical support needs to develop high-value, actionable reporting aimed at continually improving the overall health of Naxxa's products

Collaborate with reporting specialists and other data analysts at Naxxa to guide adoption of standard marketing performance measures

Collaborate with other data analysts and content stakeholders, on multivariate and A/B testing documentation (from hypothesis creation, to influencing creative, to identifying success metrics), measurement, and analysis

Work with Marketing Operations and IT to identify gaps in the data capture strategy and collaboratively implement enhancements

Maintain the integrity of marketing data through delivery of validated, accurate reports

Arcana Info

May 2015Oct 2017

Marketing Communications Specialist

My responsibilities included:

· Position Arcana Info well with different target segments

· Create and execute project work plans and revises, as appropriate, to meet the changing needs and requirements of the brand

· Work with marketers and recruiters to incorporate/leverage the Internet in their overall marketing and business development planning

· Work with business unit leadership to deliver Internet marketing programs, tied to specific marketing, recruiting and business goals

Techaccess Pakistan

Apr 2014Apr 2015

Marketing Specialist

My duties were to:

· Project lead the implementation of newly cooked, designed and developed brand image of Techaccess Pakistan

· Use the rebranded company image to devise a fresh social media strategy targeted at a defined audience

· Supervise and manage the branding/marketing crew to devise event ideas, souvenir themes, CSR attempts and marketing opportunities

· Lead and supervise the creation, development and implementation of Techaccess Pakistan’s social footprint in new regions

· Work with the VP Marketing to develop an appropriate voice and custom content management strategy

HiCon Soft

Apr 2013Apr 2014

Project Manager

I was a pivotal part of a very professional team of content writers and SEO experts who were responsible to provide opportunities of growth promotion and awareness to new entrants thru the World Wide Web.


Nov 2012Jan 2014


I secured some of the most rewarding as a professional freelancer. I signed 3 NDAs and was hired for 40 additional jobs in that very period. In just under a year, I completed far more projects than I had planned on my own.

HiCon Soft

Feb 2012Mar 2013

Sr. Copywriter

I worked as a Sr. Copywriter with HiCon Soft to craft content copies for a range of clients. The content included technical blogs and articles, search-friendly web copies, landing pages, sales pages, press releases, eBooks and instruction manuals.



Nov 2011Nov 2014


Drop out - 11 out of 14 examinations successfully completed 

The City School

Jan 2010Jun 2011

GCE O Levels and IGCSE A Levels

Principal subjects: Accounting,  Economics & Business Studies


  1. English
  2. Urdu
  3. Punjabi
Email Marketing
  1. Newsletters
  2. Sales Copies
  3. Emails
Digital/Online Marketing
  1. Search Engine Optimization
  2. Paid Search Engine Marketing
  3. Social Media Strategy
  4. Display Advertising
  1. Articles
  2. Listicles
  3. Vlogs
  4. Blog Posts
Video Marketing
  1. Video Production
  2. Video Direction
  3. Video Editing
Graphics and Design
  1. Adobe Creative Suite/ Creative Cloud
  2. CorelDRAW
Marketing/ Branding
  1. Brand Development
  2. Product Marketing
  3. Multi-Channel Marketing
  4. Reactvertising
  5. Online Marketing
  6. Inbound Marketing
  7. Content Strategy
  8. Content Marketing

Social Media: Buffer, Canva, Hootsuite, Facebook Page Barometer/ Pages Manager

Google Suite: Google Analytics, Google Search Console, Google Adwords, Google Tags Manager

Collaboration: Google Drive, Cisco WebEx, Skype for Business, Microsoft Office, Trello, Basecamp, Asana, Slack

Conent: WordPress, Google Trends, Yoast SEO, MailChimp

eCommerce: Shopify, Magento, WooCommerce