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Shahroze Naeem

Seasoned Content Marketing Professional


A dropout and a seasoned B2B B2C marketing professional. I lead teams and manage digital strategies aimed at optimizing digital ROI. My primary focus has been on creating sounder digital presences for businesses.

Presently, I am working with one of the region’s leading systems integrators, Arcana Info. We have various business partnerships with over 20 global technology leaders such as Oracle, IBM and Microsoft and manage a joint marketing budget of USD 150,000 annually.

Please feel free to add me on Linkedin so that we can stay in touch. You can find me at

Work Experience

Arcana Info

May 2015Present

Marketing Communications Specialist

I'm leading the Marketing and PR teams to develop strong content and digital strategies that target launch, pre-launch and post-launch campaigns.

My responsibilities include:

· Promote corporate agenda with social media tools

· Position Arcana Info well with different target segments

· The role involves supporting global and local digital marketing programs that target both potential clients and employees

· Create and execute project work plans and revises, as appropriate, to meet the changing needs and requirements of the brand

· Supervise moderation of all digital channels

· Perform testing and quality check of reports and other deliverables

· Work with marketers and recruiters to incorporate/leverage the Internet in their overall marketing and business development planning

· Help marketers by designing and delivering effective individual Internet marketing programs

· Work with business unit leadership to deliver Internet marketing programs, tied to specific marketing, recruiting and business goals

Techaccess Pakistan

Apr 2014Apr 2015

Marketing Specialist

▪ My duties were to:

· Project lead the implementation of newly cooked, designed and developed brand image of Techaccess Pakistan

· Use the rebranded company image to devise a fresh social media strategy targeted at a defined audience

· Supervise and manage the branding/marketing crew to devise event ideas, souvenir themes, CSR attempts and marketing opportunities

· Lead and supervise the creation, development and implementation of Techaccess Pakistan’s social footprint in new regions

· Work with the VP Marketing to develop an appropriate voice and custom content management strategy

HiCon Soft

Apr 2013Apr 2014

Project Manager

I was a pivotal part of a very professional team of content writers and SEO experts who were responsible to provide opportunities of growth promotion and awareness to new entrants thru the World Wide Web.


Nov 2012Jan 2014


I secured some of the most rewarding as a professional freelancer. I signed 3 NDAs and was hired for 40 additional jobs in that very period. In just under a year, I completed far more projects than I had planned on my own.

HiCon Soft

Feb 2012Mar 2013

Sr. Copywriter

I worked as a Sr. Copywriter with HiCon Soft to craft content copies for a range of clients. The content included technical blogs and articles, search-friendly web copies, landing pages, sales pages, press releases, eBooks and instruction manuals.



Nov 2011Nov 2014


Drop out - 11 out of 14 examinations successfully completed 

The City School

Jan 2010Jun 2011

GCE O Levels and IGCSE A Levels

Principal subjects: Accounting,  Economics & Business Studies


  1. English
  2. Urdu
  3. Punjabi
Email Marketing
  1. Newsletters
  2. Sales Copies
  3. Emails
Digital/Online Marketing
  1. Search Engine Optimization
  2. Paid Search Engine Marketing
  3. Social Media Strategy
  4. Display Advertising
  1. Articles
  2. Listicles
  3. Vlogs
  4. Blog Posts
Video Marketing
  1. Video Production
  2. Video Direction
  3. Video Editing
Graphics and Design
  1. Adobe Creative Suite/ Creative Cloud
  2. CorelDRAW
Marketing/ Branding
  1. Brand Development
  2. Product Marketing
  3. Multi-Channel Marketing
  4. Reactvertising
  5. Online Marketing
  6. Inbound Marketing
  7. Content Strategy
  8. Content Marketing

Buffer, Canva, Hootsuite, Google Search Console, Google Drive, Google Adwords, Google Tag Manager, Google Analytics, WordPress, Google Trends, Facebook Page Barometer/ Pages Manager, Yoast SEO, MailChimp