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Achievements

  • Notable speaker and panelist at Girl Boss Event Toronto 2017
  • Created an apparel and accessories brand  that focuses on positive ethnic and muslim representation and women empowerment
  • Developed and handled marketing campaigns and budgets for a variety of businesses in different industries and markets.
  • Business Commerce graduate with emphasis in Retail Management  and Entrepreneurship and Innovation 
  • Star Student and the face of the Retail Management program at Ryerson University 
  • Featured in CBC news (national and local), Metronews and Flare Magazine 

Education

20152017

Specialization in Zone Learning, Entrepreneurship/ Entrepreneurial Studies    

DMZ DIGITAL MEDIA ZONE - RYERSON UNIVERSITY

DMZ is meant for students who wish to pursue and grow skills they can use individually and in collaboration, to develop innovative products, processes, or services to launch these products/services in the market

Sep 2013April 2017

Bachelor of Commerce (B.Comm.), Retail Management 

TED ROGERS SCHOOL OF MANAGEMENT - RYERSON UNIVERSITY
  • Minor in Entrepreneurship and Innovation
  • Graduation: Winter 2017

KEY COURSES:

  • Retail Operation Management 
  • Issues and Innovations in Retail I & II
  • Visual Merchandising & Space Planning 
  • Managing B2B channels 
  • Identifying Business Opportunities 
  • Supply Chain Management
  • Managerial Accounting
  • Managerial Finance  
  • Marketing Management 

Work experience

August 2017Present

Associate Channel Marketing Manager 

ODL Canada  

Achievements: Awarded Best Marketing Campaign Award in WinDoor 2017

  • Develop a thorough competitive and situational assessment of assigned channels to identify product and program gaps and opportunities. Identify solutions in conjunction with product development and sales teams.Work with sales to develop sales presentations for new and existing customers.
  • Work with product and sales management to develop product mix, price, and promotion plans that will grow sales in current and potential new product categories.Manage in-house and outside resources to specify and develop collateral material and other communications as required.
  • Evaluate competitor and marketplace actions and information on an on-going basis, and effectively communicate information to stakeholders inside and outside the organization.
  • Support Sales Managers in developing and executing initiatives designed to grow business.
  • Work with sales, planning, and distribution to ensure accurate and timely sales forecasts. Monitor new product sales vs. forecast and quickly react to new information to maximize service levels while minimizing inventory levels.
  • Participate in development and analysis of research studies as needed.
  • Support other Channel Managers as needed.
  • In some divisions, may help support e-commerce activities through research and assisting in growing the customer base, understanding customer behavior, improving the customer experience, and optimizing traffic flow.
  • In some divisions, may investigate e-commerce trends and establish appropriate contacts in both the retail and distribution channels.
  • In some divisions, may participate in social media strategy team.
  • In some divisions, is responsible for channel trade shows and booth design.

In some divisions has responsibility for website.

Jan 2015Present

Founder & Owner 

BLACK ORCHID APPERAL

Black orchid is an pop-culture fashion brand aimed towards positive muslim and ethnic representation and women empowerment. Black orchid's distribution streams are through e-commerce, consignment, wholesale and fashion shows and events. 

Achievements: featured on CBC news (National and Local), Metronews, Flare Magazine and Ryerson university News. 

  • Fully manage value chain 
  • Manage projects according to timeline and seasonal changes. 
  • Drive sales by developing business strategies, marketing plans and merchandise assortments. 
  • Managed  budgets and financial plans. 
  • Displayed and presented clothing and merchandise for fashion shows
  • Design new products to fit with the brand image
  • Built a reputation of credibility and responsiveness with customers
  • Develop e-commerce website and create ongoing content
  • Collaborated with artists and bloggers/social media public figures  to effectively elucidate The Black Orchid brand and merchandising standards. 
  • Manage Social media/ create creative content 

 

Jun 2013Feb 2014

Market Research Intern

SENSIBLE INC. 

  • Conducted primary and secondary market research on the success of Sensible's digital receipts and payment mobile application in the Canadian market to provide the next-step recommendations
  • Gathered market data that reflected the Canadian market's acceptance of the new technology, quantified the revenue potential and identified all risks involved
  • Accurately compiled analyzed and compiled large amounts of information to help make informed business decisions from micro and macro-level economic perspective
  • Analyzed competitors and the company's competitive advantage. 

Jan 2012Jan 2014

Office Administrator/marketing Intern

MACCOWAN INC.

Office Administrator/Marketing intern '-Aug 14'

  • Ensured efficient flow of office work 
  • Assisted in producing marketing material and managing the corporation's website
  • Created presentations showcasing the company's construction projects to future clients for marketing purposes

Extracurricular

July 2015Present

Ambassador of Outreach

ZLAS Zone Learning Analytics Zone
  • Worked with the marketing team on ZLAS's marketing campaigns
  • Represented ZLAS in events, classroom talks and booths
  • Worked with the rest of the ZLAS team to execute events and activities
Jun 2014July 2015

Brand Manager/Graphic Designer

SAGE - Students for Advancement of Global Entrepreneurship
  • Positioned and Managed SAGE's brand in a manner that aligns with SAGE's current goals and objectives
  • Developed marketing strategies that translate SAGE's brand messages
  • Continuously measured and evaluated the ongoing equity and quality of the brand
  • Worked closely with the entire SAGE team to plan and execute conferences
  • Worked along with the rest of the marketing team to produce marketing materials such as flyers, newsletters, posters and digital conten