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  • Created an apparel and accessories brand  that focuses on positive ethnic and muslim representation and women empowerment
  • Developed and handled marketing campaigns and budgets for a variety of businesses in different industries and markets.
  • Business Commerce graduate with emphasis in Retail Management  and Entrepreneurship and Innovation 
  • Star Student and the face of the Retail Management program at Ryerson University 
  • Featured in CBC news (national and local), Metronews and Flare Magazine. 
  • Passion for startups, technology and innovations.  
  • Received Best Marketing Campaign Award 2017 at WinDoor on behalf of ODL Canada.  

Work experience


Business Development Director/ Co-Founder


Developed market research to identify applicable target market segments, problem and solution application.

  • Conducted primary and secondary market research for AKNE AI business idea. 
  • Manage tech/ system building process. 
  • Analyzed competitive advantage using different frameworks to establish a plan for market positioning.
  • Continuously managed long and short-term goals 
  • Used market research databases such as Navigate and Lux research to produce accurate and well- informed project proposals and presentations.
  • Manage the team using agile/lean methods
August 2017March 2018

Associate Channel Marketing Manager 

ODL Canada  

Achievements: Awarded Best Marketing Campaign Award in WinDoor 2017

  • Developed a thoroughly competitive and situational assessment of assigned channels to identify product and program gaps and opportunities. Identify solutions in conjunction with product development and sales teams. Worked with sales to develop sales presentations for new and existing customers.
  • Worked with product and sales management to develop product mix, price, and promotion plans that will grow sales in current and potential new product categories. Managed in-house and outside resources to specify and develop collateral material and other communications as required.
  • Evaluated competitor and marketplace actions and information on an on-going basis, and effectively communicate information to stakeholders inside and outside the organization.
  • Supported Sales Managers in developing and executing initiatives designed to grow business.
  • Worked with sales, planning, and distribution to ensure accurate and timely sales forecasts. Monitor new product sales vs. forecast and quickly react to new information to maximize service levels while minimizing inventory levels.
  • Participated in development and analysis of research studies as needed.
  • Supported other Channel Managers as needed.
  • Investigated e-commerce trends and established appropriate contacts in both the retail and distribution channels.
  • Responsible for channel trade shows and booth design.

In some divisions has responsibility for the website.

Jan 2015Present

Founder & Owner 


Black orchid is an pop-culture fashion brand aimed towards positive muslim and ethnic representation and women empowerment. Black orchid's distribution streams are through e-commerce, consignment, wholesale and fashion shows and events. 

Achievements: featured on CBC news (National and Local), Metronews, Flare Magazine and Ryerson university News. 

  • Fully managed value chain 
  • Manage projects according to timeline and seasonal changes. 
  • Drive sales by developing business strategies, marketing plans and merchandise assortments. 
  • Managed budgets and financial plans. 
  • Displayed and presented clothing and merchandise for fashion shows
  • Design new products to fit with the brand image
  • Built a reputation of credibility and responsiveness with customers
  • Develop e-commerce website and create ongoing content
  • Collaborated with artists and bloggers/social media public figures  to effectively elucidate The Black Orchid brand and merchandising standards. 
  • Manage Social media/ create creative content 


Jun 2013Feb 2014

Market Research Intern


  • Conducted primary and secondary market research on the success of Sensible's digital receipts and payment mobile application in the Canadian market to provide the next-step recommendations
  • Gathered market data that reflected the Canadian market's acceptance of the new technology, quantified the revenue potential and identified all risks involved
  • Accurately compiled analyzed and compiled large amounts of information to help make informed business decisions from micro and macro-level economic perspective
  • Analyzed competitors and the company's competitive advantage. 

Jan 2012Jan 2014

Office Administrator/marketing Intern


Office Administrator/Marketing intern '-Aug 14'

  • Ensured efficient flow of office work 
  • Assisted in producing marketing material and managing the corporation's website
  • Created presentations showcasing the company's construction projects to future clients for marketing purposes



UX Design Specialization

Brain Station

Identify user needs, create intuitive experience and develop functional prototypes

Sep 2013April 2017

Bachelor of Commerce (B.Comm.), Retail Management 

  • Minor in Entrepreneurship and Innovation
  • Graduation: Winter 2017


  • Retail Operation Management 
  • Issues and Innovations in Retail I & II
  • Visual Merchandising & Space Planning 
  • Managing B2B channels 
  • Identifying Business Opportunities 
  • Supply Chain Management
  • Managerial Accounting
  • Managerial Finance  
  • Marketing Management 

Specialization in Zone Learning, Entrepreneurship/ Entrepreneurial Studies    


DMZ is meant for students who wish to pursue and grow skills they can use individually and in collaboration, to develop innovative products, processes, or services to launch these products/services in the market


July 2015Present

Ambassador of Outreach

ZLAS Zone Learning Analytics Zone
  • Worked with the marketing team on ZLAS's marketing campaigns
  • Represented ZLAS in events, classroom talks and booths
  • Worked with the rest of the ZLAS team to execute events and activities
Jun 2014July 2015

Brand Manager/Graphic Designer

SAGE - Students for Advancement of Global Entrepreneurship
  • Positioned and Managed SAGE's brand in a manner that aligns with SAGE's current goals and objectives
  • Developed marketing strategies that translate SAGE's brand messages
  • Continuously measured and evaluated the ongoing equity and quality of the brand
  • Worked closely with the entire SAGE team to plan and execute conferences
  • Worked along with the rest of the marketing team to produce marketing materials such as flyers, newsletters, posters and digital conten