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20 years of experience focusing on distribution channels, alliances and products, developed in both national and multinational companies like Hewlett Packard and Compugraf

Work experience

Jan 2009Apr 2009

Channel Marketing Manager

. Management of a 5 people team. . Channel marketing strategy conduction for all HP segments (Personal Computing, Infrastructure and Printing). . Maintenance and coordination of HP channel program (HP PartnerONE) that reaches approximately 1000 resellers.
Jan 2007Dec 2008

Attach Business Manager

. Responsible for the marketing area (price definition, distribution, promotion and sales) in both commercial and consumer segments with an annual revenue around U$ 18M, split in 8 different product lines. . 62% growth year over year. . Best performance among all Latin America countries (30% above average) in the last year. . Worldwide benchmark on service sales for notebooks (penetration around 30%).
Dec 2005Dec 2006

Channel Sales Manager

. Development and management of approximately 300 IT resellers (PCs and Servers). . Coordination of a 15 people call center. . Achievement of 130% of the sales target (approximately U$ 50M).
Jun 2004Nov 2005

Channel Development Manager for SMB Market

Hewlett Packard Brasil
. Development of marketing programs for distribution channels. . Creation of programs framework for printing channels. . Press relations. . Planning and coordination of channel events. . Reduction of 30% annual budget of channel agency. Unification and rationalization of channel communication, transforming the e-mails from several areas in only one communication tool.
Jan 2002May 2004

Business Inteligence and Call Center Manager

. Business Intelligence Coordination of the resellers ‘marketing’ relationship (training, offer communication, segmentation, etc.). Execution of a CRM project with the support of Peppers & Rogers consultancy. Execution of channel events in several Brazilian cities to improve resellers / hp relationship. Responsible for offer coordination to end users. . Call Center Manager Suppliers contract coordination (SITEL and Direct Shopping). Career plan rationalization for call center agents (100 agents divided in 5 cells).
Jan 2001Dec 2001

SMB Marketing Manager

. Development of solutions to small and medium companies with software developers companies. . Development of demand generation actions. . Briefing and campaign coordination with advertising agencies. . Strategic partnership development. . Implementation of a lead management system for distribution channels.
Jan 2000Dec 2000

Marketing Development Manager

. Development of new channels (internet based) for product selling. . Creation of selling programs with Internet Service Providers (ISPs). . Creation and coordination of employee purchase programs, in particular one at Siemens.
May 1996Dec 1999

Marketing Program Manager - Plotters

. Responsible for product marketing strategy (4Ps) in Brazil, Argentina and Chile. . Creation and launch of the first channel program of HP Brazil (HP Big Impression). . Forecast management, creation of special programs (Trade-in, special discounts, etc.). . Introduction of graphic arts plotters. . Sales increasing of more than 5 times for this product line. Hiring of 2 new distributors, getting a better competitive balance in distribution in Brazil.
Jan 1994Apr 1996

Product Manager

- New markets definition - Research of new products - Coordination of pre-sales activities - Trade show participation
Apr 1989Dec 1993

Application Engineer

- Development of customer demonstrations - Technical support for CAD/CAM systems - Benchmark of CAD/CAM solutions
Jan 1988Apr 1989

Project Engineer

Engesa Engenheiros Especializados S.A
- Project of mechanical parts - Usage of CAD/CAM systems


Jan 1995Dec 1996


Escola Superior de Propaganda e Marketing
Jan 1984Dec 1988


Escola Politcnica da Universidade de São Paulo