Silvio Guido

Silvio Guido


20 years of experience focusing on distribution channels, alliances and products, developed in both national and multinational companies like Hewlett Packard and Compugraf

Work History

Work History
Jan 2009 - Apr 2009

Channel Marketing Manager

. Management of a 5 people team. . Channel marketing strategy conduction for all HP segments (Personal Computing, Infrastructure and Printing). . Maintenance and coordination of HP channel program (HP PartnerONE) that reaches approximately 1000 resellers.
Jan 2007 - Dec 2008

Attach Business Manager

. Responsible for the marketing area (price definition, distribution, promotion and sales) in both commercial and consumer segments with an annual revenue around U$ 18M, split in 8 different product lines. . 62% growth year over year. . Best performance among all Latin America countries (30% above average) in the last year. . Worldwide benchmark on service sales for notebooks (penetration around 30%).
Dec 2005 - Dec 2006

Channel Sales Manager

. Development and management of approximately 300 IT resellers (PCs and Servers). . Coordination of a 15 people call center. . Achievement of 130% of the sales target (approximately U$ 50M).
Jun 2004 - Nov 2005

Channel Development Manager for SMB Market

Hewlett Packard Brasil
. Development of marketing programs for distribution channels. . Creation of programs framework for printing channels. . Press relations. . Planning and coordination of channel events. . Reduction of 30% annual budget of channel agency. Unification and rationalization of channel communication, transforming the e-mails from several areas in only one communication tool.
Jan 2002 - May 2004

Business Inteligence and Call Center Manager

. Business Intelligence Coordination of the resellers ‘marketing’ relationship (training, offer communication, segmentation, etc.). Execution of a CRM project with the support of Peppers & Rogers consultancy. Execution of channel events in several Brazilian cities to improve resellers / hp relationship. Responsible for offer coordination to end users. . Call Center Manager Suppliers contract coordination (SITEL and Direct Shopping). Career plan rationalization for call center agents (100 agents divided in 5 cells).
Jan 2001 - Dec 2001

SMB Marketing Manager

. Development of solutions to small and medium companies with software developers companies. . Development of demand generation actions. . Briefing and campaign coordination with advertising agencies. . Strategic partnership development. . Implementation of a lead management system for distribution channels.
Jan 2000 - Dec 2000

Marketing Development Manager

. Development of new channels (internet based) for product selling. . Creation of selling programs with Internet Service Providers (ISPs). . Creation and coordination of employee purchase programs, in particular one at Siemens.
May 1996 - Dec 1999

Marketing Program Manager - Plotters

. Responsible for product marketing strategy (4Ps) in Brazil, Argentina and Chile. . Creation and launch of the first channel program of HP Brazil (HP Big Impression). . Forecast management, creation of special programs (Trade-in, special discounts, etc.). . Introduction of graphic arts plotters. . Sales increasing of more than 5 times for this product line. Hiring of 2 new distributors, getting a better competitive balance in distribution in Brazil.
Jan 1994 - Apr 1996

Product Manager

- New markets definition - Research of new products - Coordination of pre-sales activities - Trade show participation
Apr 1989 - Dec 1993

Application Engineer

- Development of customer demonstrations - Technical support for CAD/CAM systems - Benchmark of CAD/CAM solutions
Jan 1988 - Apr 1989

Project Engineer

Engesa Engenheiros Especializados S.A
- Project of mechanical parts - Usage of CAD/CAM systems


Jan 1995 - Dec 1996


Escola Superior de Propaganda e Marketing
Jan 1984 - Dec 1988


Escola Politcnica da Universidade de São Paulo