Interest

Professional / Community Involvement

  • 10+ years board of International Association of Business Communicators, Nashville & Louisville Chapters, President IABC-KY, 1996-97
  • Health Enterprises Network, Marketing Committee
  • Mayo Clinic Health Enterprises Network, Group Facilitator, Enterprise Tools
  • St. James Court Art Show, board, judge, provide free advertising for the show through Vest
  • Marketing Committee, St. Luke's
  • Classical Choir Singer--Cathedral of the Assumption, St. Francis, St. Luke's, Choral Arts Society

Summary

Multi-disciplinary PR Pro with 20+ years experience, firmly rooted in both the traditional and leading edge, digital PR worlds. Passionate advocate for the ability of social and mobile technologies to not just change healthcare communications, but improve patient outcomes.

Core competencies:

Leading multi-disciplinary creative teams • strategic communications planning • internal/stakeholder communications • crisis consulting • executive media training • blogging • speech writing & presentation design • event planning • social media content plans • social media policy and training • community relations • media relations from national tours to local events • writing for collateral and publication.

Work History

Work History
Jan 2013 - Present

President/Proprietor

Gosselin Communications

Providing consulting services to clients around the Indianapolis, IN, in the area of communications planning and strategy, all manner of journalistic/marketing/public relations writing, social media content planning, crisis communications services, media relations, and more. Serving all types of industries, but with a special emphasis on the emerging Digital Health Industry.--serving as consultant to Lodestone Logic, an international Digital Health consultancy based in Indianapolis, researching and writing industry white papers on trends in the digital health industry and digital health law on behalf of major international pharma companies. Also providing strategic public relations counsel and writing services.--Organizing a Digital InnovationSummit  for Roche Diagnostics, organizing executive digital health travel junkets, and creating ongoing Digital Health education tools for Roche's employees worldwide.--helped the Digital Relevance agency (formerly Slingshot SEO) develop its new digital PR operation, develop processes and programs, train staff in media relations techniques, and launch its first content centerpiece projects.

Jul 2012 - Dec 2012

Client Relations/Digital Communications Mgr.

Creative Action Digital-Tokyo/London

In this six month contract position, I served as Creative Action's account service liason in the US. Stationed at the Eli Lilly headquarters in Indianpaolis, I worked full time in Eli Lilly's IT department as a dedicated resource for Creative Action, a preferred provider of apps, websites and OCM for Lilly. Here I interfaced with Lilly's global IT communications leads to create OCM communications around the release of new custom iPad apps for Lilly's intrernational sales force as they prepare to go laptop-free.  Additionally, I helped with the launch of a flipboard style employee communication vehicle and the IT channel within it; as well as developing new channels for promoting Lilly's IT achievements overall.

2008 - 2012

Director of Public Relations

Vest Advertising, Marketing & PR

Direct and execute all traditional P.R. and social media projects for the agency's primarily healthcare-oriented client base, which includes companies from every portion of the healthcare spectrum, from Humana to hospital chains, to large physician groups, to nationally known specialists, to makers of medical testing products and supplements. Also manage the P.R. and community relations for this $30m agency, named #8 on Business First of Louisville's list of fastest growing companies in Louisville in 2009.

Highlights:

  • Helped Appalachian Regional Hospital chain avoid a media crisis surrounding contentious union negotiations by training all 10 of their CEOs in an all-day media/crisis training, featuring realistic simulations, camera crews and real reporters.
  • Placed and ghostwrote national column for acclaimed thoroughbred vet Dr. Steve Allday, and ghostwrote blogs for many of the agency's physician websites.
  • Frequent contributor on healthcare marketing topics for Healthcare Communications News, The Mayo Clinic Health Social Media Network (also charter member), Healthworks Collective and more.
  • Conceived and organized The Social Media Summit, the most successful and profitable events in the 25 year history of the International Association of Business Communicators-KY chapter, now three years running. The summit brings in national speakers and attracts digital media pros from throughout the region. As part of Vest's sponsorship, I spoke on the future of Healthcare & Social Media, and the agency conducted a large scale QR code campaign.
2003 - 2008

President

Gosselin Communications, Inc.

Ran full-time, independent communications consultancy providing strategic planning and project execution for some of the area's largest corporations and agencies, in addition to being a business feature correspondent to The Lane Report.

  • Handled all media relations for the year long celebration surrounding the 50th anniversary of Appliance Park, ensuring 100 percent local media participation for all events and feature coverage in the national trades; in addition to many other ongoing national assignments for GE.
  • Wrote, researched and achieved statewide pick up for ghostwritten column from Christian Care Communities CEO Keith Knapp on the coming crisis in access to long term care for the elderly.
  • Educated Decorá Cabinet's 1,000+ dealer network by conducting a national trend survey in conjunction with Kitchen & Bath Design magazine, producing a nationally-publicized report, creating dealer events at the Kitchen & Bath Show in Las Vegas, writing a new exhaustive product-based website, and launching a national tour with acclaimed designer Ellen Cheever. Sales for Decorá shot up 28%.
  • Served as PR counsel for Vest Advertising, executing a wide variety of writing, pr, and strategic planning projects for the company.
1997 - 2000

Corporate Communications Manager

LIghtyear Communications (formerly UniDial)

Was sole PR practitioner for this "Inc. Fast 50" company at the height of the telecom boom, working in tandem with the marketing department. Handled all internal, trade, local, executive, product and financial market communication. During these years, Lightyear (then UniDial) more than doubled in size and opened direct sales offices nationwide.

  • Worked with Creative Alliance to produce a Tech Summit, which brought together several hundred attendees, the heads of all the major tech companies in Louisville, politicians and the local media to discuss the needs of the growing Tech Sector in Louisville.
  • Created competitive can collection program which netted more than 50,000 employee-donated cans for Kentucky Harvest.
  • Worked with marketing team to produce numerous company-wide rallies, a major grand opening event for our new building including the fireworks team from Thunder Over Louisville, and more.  All events held between 400-2,000 people.
1996 - 1997

Communications Specialist, North American Spirits Division

Brown-Forman

Worked with multple internal clients within Brown-Forman to create publications, media relations events, executive speeches and more for the company's spirits brands.

1993 - 1996

Public Relations Account Executive

The Buntin Group

Conducted media relations, collateral writing and events management for Baptist Healthcare in Nashville, achieving pick up in at least one major Nashville TV station or newspaper daily for the hospital.  Conceived, edited and managed bi-monthly Senior Friends magazine, going to 300,000 seniors at Columbia/HCA hospitals nationwide.

1989 - 1993

Publications Manager

Ericson Marketing Communications

Produced all the agency's long-format publications, reports and advertorials while working directly with client and design team.

Education

Education

B.A. Professional Writing

Wheeling Jesuit University

Skills

Skills

event planning

community relations

strategic communications planning

Business Writing

as a paid journalist, and all types of corporate communications writing

crisis communications

social media

for publicity, advocacy, branding & conversions.

media relations

assembling media lists using national databases, pitching tv, print, newspaper and bloggers

Certifications

Certifications

Crisis Management Certification

Institute for Crisis Management